Warm Up to Winter!

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This winter, ModCloth’s got your back! Just as the chilly weather starts creeping its way into your hometown, we’re introducing our ingenious, new Winter Coat Rating. We believe that you deserve to know exactly what you’re getting when you order from us, and that includes the intricacies of each coat’s coziness! Plus, just because the temperature is dropping, doesn’t mean you have to sacrifice your style! In order to decipher what outerwear best suits your climate and style needs, our fabulous ModTeam developed an elaborate equation that measures every aspect of a jacket’s potential warmth, taking into account its material, lining, sleeve and body length. The result of their painstaking work is your benefit!

To take advantage of our new Winter Coat Ratings, just click on any coat’s Composition and Measurement information to find out where your potential garment lands on the snug spectrum. A coat with a rating of 1 indicates lightweight outerwear suitable for milder climates, while a jacket with a rating of 5 is a heavyweight champion! So, if you’re a snow bunny in Aspen who doesn’t want the winter chill to interrupt her ski runs, The Adorable Snow Coat (Rating: 5) might just be right for you. For our budding political pundit in Washington, D.C., our Ruffle Around the Edges Coat (Rating: 3) could help ward off the chilly breeze blowing in off the tidal basin. Women around the country are jealous of the stylish Southwestern gal who gets to pull off the fabulous En Vogue Jacket (Rating: 1) late into the winter months. But no matter your location or the season, ModCloth has your outwear needs covered!

What coats do you plan on investing in this winter?

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12 Responses to Warm Up to Winter!

  1. Megan 11/04/2009 at 6:48 pm #

    This is sort of similar to a rating system I saw on a blog recently.

  2. Savannah 11/04/2009 at 8:15 pm #

    I LOVE THIS IDEA!!! I live in Canada so I’m always looking for a truly warm but stylish winter jacket.

  3. poelondon 11/05/2009 at 9:29 am #

    Love, love, love the idea of a rating system! So many times I buy a cute looking coat, only to find it’s not nearly heavy enough. Great idea!

  4. Hilary 11/05/2009 at 2:38 pm #

    Major props for the helpful new rating system! I noticed most coats have been updated with the new info, but the Sweet Tartan Coat (maybe others too, haven’t checked them all) still has yet to get it. Just a heads-up!

  5. simone 11/05/2009 at 3:32 pm #

    is there a way to sort the coats by warmth? if i am looking for all 5’s, is there a way to do that?

  6. Tamara 11/05/2009 at 4:09 pm #

    YAY! Great idea :) I live in Montreal (Canada too) and coziness is very important during the harsh winter months. I ordered a coat last week, hope it’s at least a 4.

  7. aire 11/05/2009 at 5:02 pm #

    Hi Hilary and Simone,
    Thanks for feedback. I have passed your questions on to the appropriate people. :)

  8. Kate 11/05/2009 at 7:17 pm #

    I live in North Dakota, so I’d have to go 5.

  9. M 11/05/2009 at 8:24 pm #

    This is such a fantastic idea! I was just telling someone yesterday how much I love the coats I see on ModCloth, but how I cannot justify buying any of them as only a layering item. I live in a northern climate where temperatures often drop to -10 to -20 below, so warmth is as important (on some days, I would say even more important) than style. Now I’m hoping I don’t have to sacrifice either.

  10. Tracy Figueroa 11/05/2009 at 11:34 pm #

    yay! finally a coat that wont be too warm for southern california :>

  11. Yasmine 11/06/2009 at 2:16 pm #

    This is so essential for online clothes shopping…

  12. tiffany 11/24/2009 at 12:03 am #

    the jacket is completely and totaly awsomely, CUTE!!!!!! <3

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