If you’re reading this right now, you’re obviously super cool, so you probably already know about our Be the Buyer program. But just in case you missed it, here’s the scoop: we present a selection of garments to you, the most stylish and savvy bunch on the web, to vote on. You can discuss the fashion, fit, and fabric of each posh piece on the comment boards, then make a final decision. When an item garners enough of your favor (aka votes), it’s put into production and sold exclusively on ModCloth!
Because we love getting feedback from ModLovers, and appreciate the amazing amount of participation in Be the Buyer thus far, we wanted to give you a chance to get to know one of your fellow Virtual Buyers! Say hello to Brianna Berggren…
Brianna was born and raised in Topeka, Kansas, where she still resides today (pictured above with her adorable boyfriend of 6 1/2 years!). After coming across a ModCloth ad on PerezHilton.com, Brianna took one click and hasn’t looked back since!
As a receptionist, Brie said that sometimes she doesn’t get the fashion love like other professions, “For who can really see what we’re wearing while sitting behind a desk?” she asked. “That’s why I think outside the box when dressing myself. I don’t like to look like every other girl I see.”
When Brie was asked what she does in her free time, her immediate response was, “I shop!” She documents daily outfits on her Flickr account and is a fashion magazine fanatic — “I keep a fashion notebook of my favorite looks [that I] cut out of magazines, so I have glossy half-pages on the floor everywhere!”
Brie was ecstatic when not one, but two of the dazzling dresses she voted for were chosen, so she snapped them up as soon as they hit the site. Wondering which two fortunate frocks she helped bring to fashion fruition? “The Terraced Crown Dress, which I’ve worn with my Diamanda Tights, black ankle boots, and a gold cardigan, and the Surakarta Dress, which will be worn with knee high black boots to dollar margarita night tonight!” she laughed. Sounds like Brie is a stylist extraordinaire!
“Sample 195 looks very classic and dressy, and I love the knot — it’s just the right amount of detail. I’m also really liking 193 — such a great piece to pair with skirts, or maybe slacks, and a bright blazer. 187 is also one of my favorites. Something about those colors just makes my shopping heart stop!”
It’s hard to argue with such lovely logic! If you’re like Brie, then you revel in the chance to have a hand in choosing what’s chic, and that’s what Be the Buyer is about, after all! So, to all you Virtual Buyers out there — you hold the power to select, shape, and shift what’s stylish, so keep on voting for what you think is visionary. Maybe you’ll be featured next!