T.S. Eliot once said that it’s the journey, not the arrival, that matters. It is with this sense of wanderlust that many of us hop in our automobiles and roam the country without a care for where we end up. We yearn for the back roads leading us to not only quaint towns and kitschy roadside attractions, but, in many cases, to a discovery of ourselves.
It is this sojourning spirit that ModCloth endeavored to capture in our new road trip-inspired stylebook, “Scenic Route.” After scouting rural locations and securing a vintage car, our models and photo team departed on their own fantastic adventure in the outskirts of Allegheny County. As a souvenir of this voyage, our videographer brought back this video, which is set to the reflective music of local band Sleep Experiments.
Let us know what you think, and check back Monday to see the “Scenic Route” stylebook!
UPDATE: Hooray! It’s here! Click here to see the stylebook!
20 loves 
Amazing!
I love it!!!
Very sweet. Can’t wait to see the stylebook.
This video is so amazing! :)
This film is so beautiful, it makes me want to cry. :-)
This video is incredible. It makes me sentimental for past summers and excited for Summer 2010!
I too love the video!!! It reminds me of Elizabethtown, a great road trip movie!!! Very well done guys!
Ah, such a fun shoot! The video turned out so amazing!!
This is adorable! This makes me want to hunt down and old car and road trip with my gal pals :)
I’m looking forward to the Stylebook!
L_O_V_E!
It makes me be want of your models ! I wanted to be there ! AWESOME !
Good friends!!!It,s a good tour! The girl-photographer is cool. Be happy!!!
Its really good
looks like a great photo shoot. awesome video, jon brown!
Absolutely lovely!… but she’s totally pretending to put that suitcase in the engine….
i LOVE this!!!!! it makes me want to go on a road trip!
Beautiful and fanciful. Props to the videographer!
Such a beautiful video! The colours are fantastic. :D
Oh so indie! ;) gorgeous camera work, I could definitely freeze parts of this and frame them on my wall :D Beautiful beautiful beautiful! Love the angles. Close weren’t to bad either!
Really beautiful! Such rich colors and great shots! Only thing is, I wish the beginning could have been slown down more. I kept wanting to take in a beautiful shot, but then the frame would switch too soon! For the next video, please slow down a little more! ;)
I LOVE IT!!! The music is very cool!
Thanks for the video!
wish the average stores would have amazing clothing as you offer !
oh my goodness! I love the music, the editing, the clothes, the car, the feeling, the processing, the suitcases, the fields, the text you wrote about the video, the way it makes me smile, and the ideas that are now racing through my head. I love seeing behind the scenes footage and I’m excited to now see the finished stylebook. Thank you for sharing!
This video blew me away. You guys did a amazing job.
I love the music and simplicity in this. I really love the behind the scenes footage that seemed very candid.
This video is amazing! Great job! :)
amazing !! :D
I love this video and modcloth and everything about it :)
I loved it! Amazing how much I love Modcloth <3
Where is the videographer’s name posted? I’d love to get in contact with him/her.
what model year is the car?
VW Karmann Ghia = You’re doing it wrong!
I love the way this is filmed. Absolutely beautiful. And I love how natural all the shots are. Beautiful. :)
The filming is aspiring.
I loved the video! The music was perfect background sound to the video. Loved the fun approach! Roads of PA?
Of, course the clothing looks fabulous!
Even liked the way the group apologized to the car going by at the end!
Must be a fun group of people who put this together.
I Realllyy Likeee It,,, and thee song was great too !! xxx :)
I like this a lot! Would love to know what kind of camera was used for the video…
wonderful!
this video is so beautiful,i love it!!i loved how everything was shot at the best time of day.. :)
What a fun day! This video is beautiful. The music is also perfect. May I ask what camera was used to shoot this video??
It’s so beautiful, i feel like happy beautiful days are possible in our decade.
Very nicely done. The music was the perfect complement to the video. A joyful experience.
Wonderful! I myself am a professional photographer and know how fun it is to hop in the car and shoot on location. The video is amazing and the photos I am sure are
amazing! Great Job!
Jordan Leigh Photography
wow! thats AMAZING i love it!! i wish my photoshoots are like that jaja omg i love it the colors, the music, the choth is beatiful.. CONGRATULATIONS!
I love This video. The pictures are always so beautifully done. However it was nice to scroll down and peek into the corner for an escape with the photographers and models! I also thoroughly enjoyed the music.