Sometimes, nothing says early fall like a London tradeshow. While the rest of us have just begun digging out our fall scarves and jackets, the ModCloth buyers are already planning for next spring and summer. In the fashion world, these early autumn months herald the start of Spring/Summer 2011 shows and buying, meaning our buyers are traveling almost nonstop to find new looks for the site!
Last week, Susan and Sari swung by London’s Pure tradeshow. This month’s show was Pure’s largest Spring/Summer season ever, and our buyers came back with tons of new items, as well as designers to add to our current roster of UK brands such as Trollied Dolly and Motel. Susan and Sari also snapped a ton of photos to share with you all, so keep on reading for a behind-the-scenes look at their latest buying trip!
Sari and Susan in their ModCloth best, ready for a full day of buying!
Can you say, “hedge fun”? The buyers inform us that the adorable dress on the right will soon be coming to ModCloth, so get your wishlists ready!
As if there weren’t enough cute clothes to keep track of on the mannequins and racks, the buyers spotted these adorable floral ensembles on the tradeshow grounds.
Along with a runway show, Pure ran seminars on industry topics such as visual merchandising and localization. After hours of clothes and shoes scouting, our buyers decided to do their own analysis of their locale with some sightseeing!
Sari trying not to get lost while exploring Shoreditch; a lion watches.
Obligatory telephone booth photos.
A table packed with vintage cameras that just begged to be photographed.
And let’s not forget these adorable elephant figurines!
Of course, no sightseeing trip is complete without a little shoe-seeing! Our buyers snapped this photo at a Shoreditch vintage store before jetting off to their next destination: the MAGIC tradeshow in Vegas!
What looks are you predicting for the spring? Let us know!