Support Sustainable Style with AFIA

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During my last voyage to the Big Apple, a friend introduced me to Meghan Sebold, the founder and designer of budding clothing line AFIA. The samples from the 26-year-old entrepreneur’s sustainable line are more than merely fashionable, though. If AFIA becomes a reality, it will generate wealth and economic mobility for Ghanaian textile vendors and seamstresses by connecting them to the U.S. market. All textiles are purchased from small vendors in Ghana, and sewn by seamstresses who are paid fair wages. And, for women in the U.S., AFIA will be a new option for stylish apparel that is affordable, transparent about its production process, and has a high social impact.

To make her goal of changing lives in Ghana a reality, Meghan is currently asking for donations on RocketHub to fund her trip back to Ghana so she can produce a Summer 2011 capsule collection. With only a week and $165 between her and her goal, we asked Meghan to tell us more about the story of AFIA.

What does Afia stand for, and how do you pronounce it?
It’s pronounced “Ah-fee-yuh.” It’s Twi, which is one of the two dialects spoken by the Ashanti people of Ghana. Everyone in that culture is named by the day that they were born on. I was born on a Friday, which in Twi is “Afia,” and during my time in Ghana, I was addressed as Afia!

afia apparel

Where did you go to school? Did you study fashion?
I almost transferred to a fashion school, but didn’t. I’m pretty much self-taught! I went to the University of San Francisco, with a major in international studies and an emphasis on economics. When I went to Ghana [for a research project on the textile industry], the idea was to see how I could create an effective development and have a positive impact on their society. I was drawn [to Ghana because of] their iconic cotton wax textiles, their vibrant colors, contrast, and fibers. The women are extremely talented, and their textiles need more international exposure!

Is AFIA run by yourself, or does anyone else contribute?
It’s solely myself. I am, however, helped out by people who posses super talents. For example, the person that helped me out with my site worked on Rihanna’s “Rude Boy” video!

afia apparel

How many pieces will be in your collection?
Right now, I’m working around six pieces. Five dresses, a romper, and three separates–two skirts and a pair of shorts.

afia apparel

Your site bio says that AFIA mixes the motifs and history of West African textiles with urban American trends. What else inspires your designs?
I think that style is intuitive. Living in Brooklyn is a large source of inspiration for me, along with music. Music and fashion are very interconnected. And, traveling; being abroad reminds you of possibilities.

Where do you see Afia in two years… or 5 years?
I would see it on ModCloth! [Laughs.] I would like AFIA to sell through an online retailer that could honor my price point. Five years from now, I would like to introduce the textiles and designs of AFIA to different countries, like Bangladesh, anywhere in the world, you name it. I would love to host pop-up shops, events, and parties in other places. As of now, I already have a DJ and organic vodka sponsor. My first pop-up shop event will be held in Brooklyn this upcoming May to introduce the line and launch online sales.

If you want to support the growth of Meghan’s  sustainably stylish concept, visit her project page on RocketHub! Donate $50, and you’ll receive a handwritten thank you and postcard from Ghana. Donate $300, and you’ll get to pick a piece from her collection, on the house! As of now, Meghan has a team assembled and ready to return to Ghana in March, and is less than $200 away from her goal! Additional donations through RocketHub will directly support Afia’s Ghanaian textile vendors and seamstresses.

Do you have any questions for Meghan? Looking forward, do you think shopping to support sustainability should be (or can be) the forefront of fashionable clothing?

About Julianne

Julie is a modern day Renaissance woman and die-hard bloody mary enthusiast. When she’s not sprinkling magic fairy dust onto ModCloth’s social media channels, you can find her eclectic point of view on food, fashion, music, and DIY documented here!

15 Responses to Support Sustainable Style with AFIA

  1. Bluus 01/28/2011 at 10:15 pm #

    Love this idea and I hope it goes well! It’s a wonderful way to get out there and help people.

    I wouldn’t personally wear anything pictured here but I do really love the fabrics and patters so I’ll be interested to see what else she produces

  2. Katharine Ellis Tapley 01/29/2011 at 8:39 am #

    That blue dress that you showed in the first photo is just stunning.

    I love that Afia exists. There’s a woman in my town whose daughter is a teacher in Africa, and she sends her mother this amazing scarves and bags that the women in her village make. Her mom sells them here, and all the money goes right back to the school.

    Sustainable consumerism just makes me happy!

  3. Ju'lia 01/29/2011 at 11:34 am #

    I actually love it!!!! The pieces are beautiful!!! Amazing story too…

  4. Annie (ModCloth) 01/29/2011 at 3:40 pm #

    Wow, this is such an awesome project! I look forward to seeing what the future holds for Meghan and AFIA.

  5. Justine 01/29/2011 at 6:09 pm #

    I love the last dress design. Great concept!

  6. Ira Mency 01/30/2011 at 12:02 am #

    I am so mesmerized by this. The way in which they take old world fabrics and make them into modern day designs is inspiring and amazing. This incorporates well known traditions and transforms it into something today’s fashionista will love. “New” and “chic” and “hip” styling with the history of yesteryear. I can’t wait to see more from this line.

  7. Kristina 01/30/2011 at 11:47 am #

    This is really great!

  8. Zoe 01/30/2011 at 12:05 pm #

    Im in love with that first dress!! in fact im in love with it all, why choose just one :)

    Zoe
    http://blessedbeeapothecary.blogspot.com/

  9. kat 01/30/2011 at 7:45 pm #

    There’s an artist named Yinka Shonibare who does really cool work that’s similar to this — intricate Western style costumes (think Marie Antoinette-era dresses and suits) done in African fabrics. I wonder if she’s seen his work. Y’all should check his work out regardless…

  10. Bri 01/31/2011 at 8:41 am #

    beautiful dresses and cause!
    I was born on a friday too!

  11. C 01/31/2011 at 9:06 am #

    Fair trade is the best! I am anxious to see what happens next! Good luck Meghan!

  12. Meghan 01/31/2011 at 2:26 pm #

    Thank you for the support everyone! We are well above our RocketHub fundraising goal….Game On! Headed to Ghana in a few weeks to produce the Summer Capsule Collection. We’ll keep you posted….www.shopafia.com

  13. Caitlin 01/31/2011 at 4:08 pm #

    This would be a great move for the fashion industry to follow. I hope she’s able to meet her goal!

  14. Leena 01/31/2011 at 4:25 pm #

    I Love Love Love the romper!

  15. Rebecca 01/31/2011 at 9:42 pm #

    I love the looks, and I love the ideas even more. I hope to see these items for sale soon!

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