Here at ModCloth, we have a serious love for everything vintage, so we headed over to the sunny side of the Bay to interview Sarah Dunbar, owner of award-winning vintage boutique Pretty Penny, to ask her how she turned her passion for vintage into the Best Job Ever.
We learned how Sarah literally built her business from the ground up, from how she replaced her Oakland, California, storefront’s floor boards by hand, to how she fashioned a community-oriented business model for Pretty Penny.






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That is a job I would love for the most part…It must be fun to uncover stuff you never expect to find.
She really does have the best job ever!!! :D I love those leather boots! :D
xxx
http://gypsy-diaries.blogspot.com/
this is SO incredibly inspiring to me. as a little vintage etsy shop owner, i can relate to many of her sentiments and love of vintage. i hope i can be just as successful one day doing what i love!
Pretty Penny is my favorite vintage shop! I ALWAYS find something amazing there!
Wow, now I can’t wait to visit Pretty Penny!
I’ve been wanting to visit this shop for so long! This inspires me to make it sooner than later.
YES! I love this store and am so glad you guys did this blog! And I’ve met Sarah and she’s a real sweetheart.
Love this! I feel like your mom, but stand up straight Erin!
I love Pretty Penny! Yay, Best Job Ever!
oh man- this is tops. sarah’s answer about how she got her job is spot-on. the best opportunities are the ones you make yourself.
So, so great and inspirational! Can’t wait for the next Best Job Ever Vid. Keep ‘em comin’!
This was so inspiring. My dream is to open a little brick-and-mortar clothing store of my own, and the thought of taking the plunge is so scary! Sarah makes it seem doable. Thanks to ModCloth and Sarah for sharing this.
i love the idea of a vintage house party! this really inspired me. i’m going to look for more of your videos now.
Aww, we’re so happy to hear that this inspired you!
And, if you haven’t already blazed through our video library, our YouTube page (http://www.youtube.com/user/ModCloth) holds all of them for you to watch!