I have a confession. As a reformed music snob, this is kinda embarrassing… Alright, deep breath. Here we go: I discovered my new favorite singer through a Honda CR-V commercial. Now, let me explain…
It seems like advertisers’ game du jour is “Who Can Find the Catchiest Obscure Indie Song for a Commercial.” Most of the time, I find myself muttering things like, “For realsies, Band of Horses?” But, the other day, I was serenaded into silence by an angelic voice… in a Honda commercial. What?! Whose ethereal musical talent has Honda discovered before me?
“Google, don’t fail me now!” I shouted at my laptop as I typed “Honda+commercial+song” into the search bar. No relevant results. So, I added “2011″ onto the search terms. Bingo! Song credit: Mr. Little Jeans, “The Rescue Song”.
Naturally, the first thing I did was bust open iTunes and rush to pony up 99 cents of my hard-earned money. Welp, guess what? iTunes didn’t have it! That made me feel better–I wasn’t alone. Honda had defeated both me and iTunes.
I still had to have the song, though, and my internet sleuthing eventually led me to one of the raddest websites I’ve encountered in a long time: RCRD LBL. With a mix of blog blurbs, artist bio pages, and scores of free downloads that run the gamut from hip-hop to techno, it’s like having a music scene insider as a BFF. Plus, you can sign up for their daily newsletter, which also offers free mp3s.
As it turned out, I not only found and downloaded Mr. Little Jeans’ “The Rescue Song,” but also a whole host of other amazing new songs. They now live in my iTunes library, and I’ll admit–I get a smug sense of satisfaction when I click on “The Rescue Song” and Genius says, “iTunes sidebar could not find matches for your specific selection.” But, then I remember that I heard the song in a Honda commercial and my indie music ego shrinks back down to size.
So, while Honda may have won this round, thanks to RCRD LBL, I have no doubt that I’ll be on top of the indie game from now on. Check out the playlist below, featuring some fierce new finds courtesy of my new fave site (after ModCloth, of course), and then skip over to their site to discover your new favorite song!
P.S. There’s a really cool band I wanted to include in this playlist, but I couldn’t find a single link! They’re Gypsyblood, and they have so much indie street cred, you may spontaneously sprout an ironic mustache while listening to their music! Get three free tracks right here and thank us later, after you shave that ‘stache.