At ModCloth, the holidays pop up a little earlier than in a lot of places. We’ve been preparing our upcoming Holiday 2011 stylebook for a little while, and we’re super excited to share it. While we don’t want to give away too much, we will say this — you’re in for a treat!
Our plans were to create a dreamy winterscape where cheer is eminent. While we built a one tiny set with tiny felt trees, as seen above, we also built life-size props for the models to interact with! The trees were built with the below sketches in mind.
Are you ready to see what we’ve been doing over here?