The title of our current stylebook is Girl Meets Glam — and ma’am, do we mean glam or do we mean ga-LAM! In styling, photographing, writing, and designing this project, our Creative Team was inspired by bright, fabulous, and cheeky imagery of the ’50s and ’60s. Here’s what a some of us had to say about our part in the stylebook!
Images via Art Nectar.
“The design and typography, seen in the stylebook cover above, is partially inspired by kitschy retro signage,” says graphic designer Sam. “Think ’50s motels, bowling alleys, and beauty salons, like these vintage road signs. Many of the models’ poses and image layouts are influenced by vintage advertising.”
Images via Neat Stuff Blog.
“These ads from the ’50s and ’60s inspired the copy,” says writer Angela. “They’re très chic, but a little bit funny. The Dacron ad is super serious for just polyester! Still, I like the bold and simple statement the copy makes, and I adopted that tone in our dress form and shoe page, below.
“The Skippies ad has a clever way of telling a little story about the product and brand can fit into your life. I tried to do something similar in the pages by incorporating ‘you’ into our idea of what makes a ModCloth gal.”
Can you tell how our design, copy, and styling concepts came together on this page? Note the three-paneled design, Skippies-inspired copy, and retro looks and poses!
“Beautiful, over-the-top bouffants, playful pigtails, the quintessential beehive, and tons of other retro hairstyles inspired my vision,” says Creative Stylist Annie. “From there, I pictured each model in fun, carefree looks one would be happy to wear on a special date night to the roller rink, or an afternoon at the movies. Overall, iconic styles of the 1950s played a huge part in my styling — both for this stylebook and in my personal outlook!”
Love these images! What is your latest inspiration in fashion and art?