Gotta Love Some Inspiration: The Creative Process Behind Our Stylebook

The title of our current stylebook is Girl Meets Glam — and ma’am, do we mean glam or do we mean ga-LAM! In styling, photographing, writing, and designing this project, our Creative Team was inspired by bright, fabulous, and cheeky imagery of the ’50s and ’60s. Here’s what a some of us had to say about our part in the stylebook!

The Design


Images via Art Nectar.

“The design and typography, seen in the stylebook cover above, is partially inspired by kitschy retro signage,” says graphic designer Sam. “Think ’50s motels, bowling alleys, and beauty salons, like these vintage road signs. Many of the models’ poses and image layouts are influenced by vintage advertising.”


Images via Neat Stuff Blog.

The Copy


Dacron ad via The Swinging Sixties and Skippies ad via I’m Learning to Share.

“These ads from the ’50s and ’60s inspired the copy,” says writer Angela. “They’re très chic, but a little bit funny. The Dacron ad is super serious for just polyester! Still, I like the bold and simple statement the copy makes, and I adopted that tone in our dress form and shoe page, below.

“The Skippies ad has a clever way of telling a little story about the product and brand can fit into your life. I tried to do something similar in the pages by incorporating ‘you’ into our idea of what makes a ModCloth gal.”

The Styling


Can you tell how our design, copy, and styling concepts came together on this page? Note the three-paneled design, Skippies-inspired copy, and retro looks and poses!

“Beautiful, over-the-top bouffants, playful pigtails, the quintessential beehive, and tons of other retro hairstyles inspired my vision,” says Creative Stylist Annie. “From there, I pictured each model in fun, carefree looks one would be happy to wear on a special date night to the roller rink, or an afternoon at the movies. Overall, iconic styles of the 1950s played a huge part in my styling — both for this stylebook and in my personal outlook!”


Clockwise from top left: Images via Fashion Gone Rogue, Meredith Devine. Flickr user Sally Edelstein, and Souvenirs.

Love these images! What is your latest inspiration in fashion and art?

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6 Responses to Gotta Love Some Inspiration: The Creative Process Behind Our Stylebook

  1. Cindy_ModCloth 01/31/2012 at 9:33 pm #

    This was my favorite yet! I LOVE the retro aesthetic, from the hairstyles to the font choices and the cute copy! I’d like to step right into this world.

  2. Ines 02/01/2012 at 1:45 am #

    Love this post!

  3. Shana 02/01/2012 at 2:15 am #

    I love seeing the inspiration! And I really loved doing this hair for the shoot! Annie and crew have the best visions! I see lots of stripes and polka dots inspiring me these days, in all colors, and big draping bows.

    http://www.foxanddoll.com

  4. Shana 02/01/2012 at 2:19 am #

    I love seeing the inspiration here! And I loved doing the hair for this shoot. Annie and crew have the best visions! I see lots of stripes and polka dots inspiring me, in all colors, and big draping bows.

  5. Greta 02/01/2012 at 2:27 am #

    I really love this collection! It’s so cute and really inspiring. Thanks!

  6. Stephanie 02/01/2012 at 10:16 am #

    I’m lovin’ this style book. The hairstyles are amazing, they look so easy and cute. However, when I attempted to try the bouffant + pigtails myself… well, it was not very successful. I would love to see a tutorial on that hairstyle!!

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