Cherries on Top: Emerging Swimwear Designer Isha Webb on ModCloth

Which is more your style — the She and Swim One Piece or Room and Diving Board Two Piece?

Isha Webb may have started as a bridal designer, but this San Diego talent clearly has a knack for essential summer gear, too. We’re thrilled to introduce you to Cherries Swimwear, a flirtatious line of handmade pieces that flatter curves, leaving not a single vintage-inspired detail spared. We interviewed Isha to find out how her Etsy shop turned into a booming business.

Can you tell us a bit about how ModCloth started carrying your line?
One day last summer, I was browsing your site and came across the contact information for your buying team. I remember thinking about how cool it would be to sell my swimwear on ModCloth — even if it was a far shot — so I emailed about my vintage swim line. A few months later, my most popular one piece was up on site!

This was incredible because previously, I’d sold my stuff on the beaches of San Diego and via my small Etsy shop. Being able to reach this many more gals is such an exciting experience, and I’m so grateful to have the wonderful opportunity.


Isha’s SoCal workspace has everything she needs to succeed in the swimwear business!

Do you find swimwear very different than daywear fashion design?
Yes! They are like night and day. I design and craft all my suits by hand, with real women in mind, and those curves require precision with fit, even more so than daywear. A teeny seam or dart can make or break a piece, and all the little details matter, since you need to watch out for sagging. I’m always surprised when I’m developing sample styles and end up spending an entire day perfecting a simple bikini top!


Vintage swim ads, Betty Grable, and 1950′s Charmis suits have all inspired Isha’s designs.

The images above have all inspired your designs for Cherries Swimwear. How so?
I love the red two-piece because of the use of Latex yarn and the bold, racy color. That image really inspired the latest collection I’m working on. Plus, the lacing is downright hot! The top right image is in there because I’m crazy about everything Betty Grable! I love her high-waist bottoms and bra top. I mean, whats not to love? This silhouette is so flattering on so many body types, it’s a definite must for summer. Lastly, the 1950′s Charmis suit on the bottom right inspired the She and Swim One Piece. I love the deep heart shape, but wanted to make a more practical version for the modern gal by adding straps and using a higher leg line with a heart graphic.

Why do you think women are craving vintage-inspired swimwear instead of the modern looks of today?
I think they’re gravitating toward vintage styles because they’re super flattering! When you feel good, you look good, and can have fun in the sun without worrying about “wardrobe malfunctions” or feeling like you have to suck it all in. There’s also a certain glamour to vintage looks that modern styles just can’t compete with!

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Laura Vrcek

About Laura

With a passion for events, interviews, and her pet aloe plants, Laura strives to live in a world where writing poetry evokes celebrity status. When she's not planning her apartment's next face-lift, she's either befriending strangers or admiring maps. She has an MFA in Creative Writing, is a member of ModCloth's Charitable Giving Committee, and is an avid appreciator of funky hairstyles and too-hot sauces.

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13 Responses to Cherries on Top: Emerging Swimwear Designer Isha Webb on ModCloth

  1. Meg 03/23/2012 at 2:26 pm #

    I love her stuff!

  2. dapperdolly 03/23/2012 at 3:51 pm #

    Wow well done, great job! I have plenty of vintage inspired designs but haven’t made any so this is really inspiring and nice to know that places like this are accessible. I love vintage bathing suits too, will have to get one :-)

  3. Sydney Ballesteros 03/23/2012 at 4:04 pm #

    Beautiful pieces!

    ~Syd

  4. Laura @ The Joyful Fox 03/23/2012 at 7:47 pm #

    Her swimsuits are so beautiful! It’s always wonderful to see an independent seamstress find success :)

  5. Valerie 03/24/2012 at 7:58 am #

    I adore her sensibility.

    I resonate with her comment about no one wanting a wardrobe malfunction…in these suits I think I could really have a jolly good frolic!

  6. Mirela 03/25/2012 at 8:55 am #

    they’re perfect! :)

  7. diane@sweeteuropeandreams 03/27/2012 at 9:00 pm #

    fabulous! so happy to know @ these now!

  8. May Star 03/28/2012 at 3:45 am #

    congrats Isha!!! <3

  9. KT of KTRstyle.com 03/29/2012 at 12:08 am #

    I love vintage glam and lately I have been seeing more vintage swim wear. Cherries swimsuit (the one piece with the heart) is so cute! …heading over to her site now.

  10. Ching 03/30/2012 at 8:06 pm #

    They look impeccably made, and I love the high bottoms! Designing swimwear is definitely not easy if you want to make it for real women (we’re not all models haha), and it’s so refreshing to see these designs! And may I add, what a lovely little studio you have, Isha! I love your use of pegboards, I’m going to utilize them in my studio too, thanks for the idea! :)

  11. Ching 03/30/2012 at 8:07 pm #

    Those swimwear look impeccably made, and I love the high bottoms! Designing swimwear is definitely not easy if you want to make it for real women (we’re not all models haha), and it’s so refreshing to see these designs! And may I add, what a lovely little studio you have, Isha! I love your use of pegboards, I’m going to utilize them in my studio too, thanks for the idea! :)

  12. Eliza 04/03/2012 at 11:29 am #

    I checked out her Etsy shop…I love her already! She is my new BFF! :D

  13. theresa 04/06/2012 at 4:33 pm #

    What awesome swimwear!!! I no longer will have to be terrified of the beach because I will finally have something that I can wear and feel confidant in!!!

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