Insta-greatness: On the Hunt for the Perfect Pic

Despite popular belief, Instagram isn’t just puppies, cupcakes, and latte art — here at ModCloth, it’s serious business. To provide an in-depth look into our team’s process of how we create such a successful stream, we went straight to the source and followed our Instagram Editor, Erin, around in her pursuit of daily Instagram perfection.

Be sure to follow @ModCloth for an insider’s look into all the cuteness!

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About ModCloth

With the combined writing powers of our scribing staff, we bring you oodles of collaborative features starring everything from contests and culture to behind-the-scenes coverage of MC events and shenanigans. You're always saying you want to be kept in the loop. Consider yourself lassoed.

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13 Responses to Insta-greatness: On the Hunt for the Perfect Pic

  1. Suzanne 04/01/2013 at 6:40 am #

    Her chasing the pigeon? LOL, so funny.

  2. Sarah 04/01/2013 at 7:03 am #

    Oh my goodness that was HILARIOUS!

  3. Julia 04/01/2013 at 8:34 am #

    This just makes me want to work for Modcloth!

  4. Elia V. Disney 04/01/2013 at 9:21 am #

    I would definitely appreciate to be paid for this.

  5. Sincerely Sammie 04/01/2013 at 9:42 am #

    Haha! My favorite quote from that entire video was “you have to create cute” – love that! And why are those dogs all so cute.

  6. emilye 04/01/2013 at 10:17 am #

    I am obsessed with this video. Amazing.

  7. Susan Gurwin 04/01/2013 at 10:22 am #

    Fun! (Sadly, some will take this seriously.)

  8. Alexandria 04/01/2013 at 12:08 pm #

    I keep forgetting it’s April Fool’s Day!

  9. Nicole 04/01/2013 at 2:47 pm #

    erin are you ok

  10. Jenny Rose 04/01/2013 at 2:59 pm #

    This video is so so funny! “If you didn’t instagram it… did it really happen?”

  11. melzy71 04/01/2013 at 7:33 pm #

    How do you know if the world was cute before Instagram? Lol great vid.

  12. Hannah 04/01/2013 at 10:48 pm #

    LOL, I love this!! “the world isn’t cute on its own, you have to create cute” I love that!! :)

  13. Christen, Two Happy Hearts 04/02/2013 at 7:39 am #

    hahaha this is so great! her chasing the pigeon…classic haha

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