Go Behind the Scenes at Our Poolside Shoot

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Summer is coming to a close, and we’re now on the last stretch of our summer stylebook adventure, Summer in Focus: Pretty in Paradise. Before it hits the road, enjoy these behind-the-scenes snapshots from our poolside-pretty shoot in Palm Springs!

Behind the scenes with ModCloth's Summer in Focus stylebook

Videographer Jon films the final shot for our stylebook video. This final shot shows our three models, Alex, Jessie, and Amy, posing their farewells to you. If you recall, we kicked off this stylebook series with the story of three friends hitting the open road for a jaunt around Southern California, with dreams of adventure and of capturing their memories on film. They’ve made it all the way to their goal – a picturesque hideaway in Palm Springs, California, to reflect and pamper themselves.

Behind the scenes with ModCloth's Summer in Focus stylebook

Doesn’t this photo feel like it could be from a 1960′s magazine? Visuals like these were precisely why we traveled out to Palm Springs to close out our shoot. With retro eye candy galore, could there be any better hot-weather location for a ModGal?

Behind the scenes with ModCloth's Summer in Focus stylebook

The crew sets up one of the most striking shots from the collection, featuring model Jessie in the Snack Bar Beauty Two Piece by Esther Williams. To create this whimsical scene, our Creative Team inflated roughly three dozen bouncy beach balls and worked their DIY prop magic to get this shot!

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Model Amy, wearing our Rose-Colored Sunglasses and living it up.

Behind the scenes with ModCloth's Summer in Focus stylebook

We didn’t dub this segment of the three part stylebook “Pretty in Paradise” for nothin’!

Behind the scenes with ModCloth's Summer in Focus stylebook

Marvelous model Alex striking a pose in the Bathing Beauty One Piece in Teal.

Behind the scenes with ModCloth's Summer in Focus stylebookInsert you here!

About Angela

Someday, Angela will be tending to her sheep, llamas and alpacas on the “Yarn Farm” and raising award winning honey bees. Until then, the native Pittsburgher is enjoying all things related to knitting, her cats, Mr. Spock, red lipstick, and creativity. Writing is her first true love.

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