Every day, you visit our site for the latest and greatest in ModCloth wares, from darling dresses to unique apartment accessories. With so many exciting items launching each day, perhaps you’ve been wondering what goes on behind the scenes to bring these products to your computer screen? Over the next few weeks, we’re giving you an exclusive look at some of the teams that make ModCloth the amazing place that it is. First up, the pun-and-only Fashion Writing Team!
Fashion is all about making a statement. Some teams at ModCloth tell stories through expertly styled ensembles, others through brilliant photography worth at least a thousand words. But when we really want to spell out how exciting, edgy, romantic, or radical our products are, we turn to the delightful logophiles on our Fashion Writing Team.
As ModLovers know, each item we sell comes with its own unique name and personality-rich description. We’ve launched tons of items over ModCloth’s lifetime and continue to offer lots of new products each day, but surprisingly, all the names and descriptions for those products come from a relatively small group of imaginative minds. These writers and editors pen and perfect the creative copy that’s become a playful trademark of our company.
Each morning, the Fashion Writing office receives a new rack of dresses, shoes, decor, jewelry, and more. Once they’re done fawning over the day’s wardrobe’s worth of samples, the team gets to work brainstorming clever names for each piece.
To help get inspired, the Fashion Writers get together for “Namestorms”. In a Namestorm, one writer will hold up (and sometimes, model) the new items one by one, while the other team members shout out the images and ideas the item brings to mind. What kind of party would this dress be perfect for? Do these shoes feel more “big city” or “Big Sur”? Amidst plenty of laughs and a little trial and error, the team lands on the smile-inducing product names that will help shape the item’s written personality.
Back at their desks, the writers get to work marrying important product details and illuminating language. Our writers are always careful to echo ModCloth’s positivity, open-mindedness, and feminist values in their work. The team shies from heteronormative language, strives for cultural sensitivity, and ensures that, while the dress or jacket may look absolutely awesome, it’s the way the item makes the wearer feel – confident, professional, elegant – that’s the most beautiful aspect of the outfit.
And when they’re not writing product descriptions, you can find our Fashion Writers making statements elsewhere in the company and on the site. Team members regularly contribute to the blog, pose for photo shoots, help plan our company parties and charitable events, and assist in a myriad of technical and process-oriented projects.
Got questions for the team? Share them in the comments below, and let us know what other inspiring creative careers you’re pursuing!