After a relentless stretch of dark and rainy San Francisco days last week, we were all too excited to board a flight bound for Los Angeles, Sure, SoCal’s palm trees and Instagram-worthy sunsets are always reason enough to make the trip, but we were particularly excited about the jaunt down south because this weekend was Lucky FABB West.
This past fall, we rounded up the troops and fled for Manhattan to attend their sister event, and we had so much fun chatting with fellow bloggers we knew we wanted to return in the spring. And similar to last year’s lineup of trailblazing panelists, FABB West’s impressive list of speakers included Eva Chen, Nicole Richie, and January Jones.
Whenever we attend these sorts of events we always set our sights high and come up with a plan of action ahead of time. Goal #1 for us, of course, was to squeeze all the SEO juice and secrets we could out of the digital masterminds on hand because we want to one day rule the Internet (JK) and Goal #2 was equally as important: take pictures of the fashionable attendees.
And fashionable attendees there were. Below, check out some of our favorite street style snaps from Lucky FABB and ModCloth’s very own #ModFestBest event (oh yeah, we hosted a luncheon to showcase our festival collection and it was a blast).