Buying power is something we discuss quite frequently here at ModCloth — in fact, blogger Militant Baker penned something really beautiful about it for us last month. Encouraging our shoppers — our community — to use their voices when it comes to consumer choices (and hey, even some design choices!) is at our core.
A few months ago, our very own Susan Koger spoke about this very topic at the Commonwealth Club in San Francisco, alongside key leaders from One Kings Lane and Eventbrite. “Customer is Queen,” Susan said, after pointing out that 83% of household buying power is actually controlled by women. Who woulda thunk?
So now, of course, that’s one of our favorite mottos. What do you think about it?