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About Wendy

Wendy Rose Gould is a latte-loving, vintage-collecting, cat-adoring beauty and fashion writer whose work has appeared both online and in print. While she grew up in urban Indiana surrounded by horse buggies and corn fields, she's since moved west to Phoenix (after a stint in South Korea) where cacti and haboobs reign supreme. Wendy believes a woman should never leave the house without enviable hair and a spritz of her staple perfume. And also mascara. Never leave the house without mascara.

Author Archive | Wendy

Get Festive with This DIY Wreath Crown

We think this festive wreath crown befits all sorts of events. Wear it atop your head at that upcoming holiday ball, throw it on before a cheery holiday photo shoot (holiday cards, anyone?), don it at your friend's cocktail hour, or call it the "hostess crown" and don't take it off for the duration of that fabulous party you've been planning. Read more »

Rise & Shine with Makeup Tips for Early-Bird Beauties

Whether it’s to brave an early-morning shopping frenzy or get a jumpstart on a busy day of family, friends, or work, at one time or another, we’ve all found ourselves up at the crack of dawn. Looking your best when you’d …

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Head-Turning Holiday Beauty Made Easy

Wanna make a major statement, but either don't have the time or you simply want to invest a minimal amount of effort? Girlfriend, the answer lies in the following words: glitter and red lips. Of course, you can't forget about your hair, either. Read more »
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Off the Cuff: the Pine-O-Lantern How-To

Say, "Aloha!" to this twist on the traditional jack-o-lantern! Read more »
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Hairspiration: The Girls from GIRLS

Dare to create any of the GIRLS hairstyles? Read more »
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Meet Your New Favorite Makeup Look: The Purple and Gold Daytime Smoky Eye

Sultry enough to make an impact, and wearable enough to take you from day to night. Read more »
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A Simple Glowing Cat Eye Mani Just in Time for Halloween

Get this super simple glowing cat eye manicure, which is the perfect blend of spooky and adorable. Read more »

Because Hocus Pocus is the Best Halloween Movie…

Today we're paying homage to the latter most category with one of the greatest cult classic, campy Halloween movies to date: Hocus Pocus. Read more »
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Impress Guests on Halloween with This DIY Pumpkin Ice Chest

This simple DIY pumpkin Ice chest packs a lot of wow for minimal effort. Read more »
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Funky Faux Lashes Just in Time for Halloween

Rainbow fringe for your eyes, extravagant dripping feathers, and eyelashes that incorporate unexpected shapes. Wear them for a Halloween costume or just 'cause you're feeling funky. Read more »
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