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About Wendy

Wendy Rose Gould is a latte-loving, vintage-collecting, cat-adoring beauty and fashion writer whose work has appeared both online and in print. While she grew up in urban Indiana surrounded by horse buggies and corn fields, she's since moved west to Phoenix (after a stint in South Korea) where cacti and haboobs reign supreme. Wendy believes a woman should never leave the house without enviable hair and a spritz of her staple perfume. And also mascara. Never leave the house without mascara.

Author Archive | Wendy

Dreamy DIY: Lavender and Rosebud Salve

We're about to show you how to create the easiest, dreamiest DIY salve -- one you can feel good about making with your own hands and natural ingredients, too! Read more »
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A Purple and Pink Vintage-Meets-Modern Look

A fresh take on vintage vibes? Yes, please! This lovely makeup tutorial incorporates soft pinks and striking purples, as well as a retro cat eye and lots of highlighter. It’s a look you can wear both day and night, to …

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Summer DIY: Painted Birch Plant Stand

Need a reprieve from the summer heat? You’re not the only one! We recommend making yourself some icy sweet tea or a fresh, cold brew and spending an afternoon or evening crafting away. You can start with the project below …

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Oh Say, Can You See… How Fab This Mani Is?

Fireworks won't be the only sparkles you see this July 4th! Read more »
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Wake Up With This Coconut + Coffee Body Scrub

Incorporate this refreshing dose of coffee and coconut into your a.m. shower, and you'll be less tempted to hit the snooze button each morning! Read more »
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4 Gorgeous Ways to Wear a Wired Headband

Find out why wired headbands are this summer's must-have hair accessory! Read more »
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Dreamy & Delicious: Sour Cherry and Coconut Colada

Maybe you're putting together a spring cocktail hour with girlfriends, or perhaps you're planning a bridal shower. Maybe you just want to lounge outdoors in the sun with a pal, or find respite indoors with a small gathering. Whatever your mission, this gorgeous cocktail is one that'll impress. Read more »

The Fluffiest Confetti Pancakes of Your Life

A fluffy, delicious, colorful breakfast treat awaits you! (Who are we kidding -- this is a perfectly good dinner option, too.) Read more »
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A Beachy DIY to Brighten Up Your Day

Starfish DIY
Transform a pretty starfish into a colorful, nautical bit of decor with this delightful DIY project! This cute craft makes a lovely accent for any room in your abode, as well as a sweet ring display. Read more »

Get Garden Party Glam with This Floral Nail Tutorial

Inspired by spring's return, as well as the pastel styles we're loving right now, we present this pretty, floral-infused manicure. Read more »