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Vintage Sexism: Single Ladies Edition


Image: The Sister Project

What do Dorothy, age 25, Beth, age 22, and Hildegarde, age 27, all have in common? Besides possessing “natural charm” and the ability to “dress well, talk well, and dance well,” it is, quite simply, the …

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Woman, Make Me a Sammich

Last weekend, I was out with some friends when I was approached by a guy in his late twenties. We started chatting, and came to a point in the conversation when I felt it appropriate to drop the …

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Vintage Sexism: Body Odor Edition

Let’s face it: women are human beings. Humans have glands. Glands secrete sweat. Therefore, women sweat. It comes as little surprise, then, that so much of the advertising for deodorant …

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The Bare Truth: Women’s Bodies in Ads for Men

In past Vintage Sexism posts, we’ve examined ways ads and commercials target women to sell everything from coffee to kitchen appliances to laundry detergent. Lately, though, I can’t help …

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Vintage Sexism: Women in the Workplace Edition

vintage ads

Images, clockwise from top: Oddee.com, Epiclectic’s Flickr

Recently, I’ve been catching up on my Mad Men, and as I observe Sterling and Cooper’s office dynamics, I cannot help but get fired up when I see the way Peggy …

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Vintage Sexism: Laundry Edition

My mom, a wife and a mother of four, has her college diploma framed and mounted above the washing machine as a joke. Its place of honor is, in a way, apt: the time she has spent doing laundry, added …

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Vintage Sexism: Driving with Women in Cars Edition

Everyone knows that women are terrible drivers.  Sure, statistical data may show that women get into into fewer accidents than men, are less likely to drive under the influence of alcohol, less likely to speed excessively, and less likely …

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Vintage Sexism: Kitchen Appliance Edition

Geraldine Finster has a “secret weapon to fight the dull mediocrity in her life,” and that weapon is Mr. Clean. He has come to “put some excitement” in her cleaning regimen. As this commercial strives to show us, cleaning the …

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Vintage Sexism: Marital Bliss Edition

I don’t know about you, ModReaders, but as I watched this old school Folgers commercial, I felt like telling Harvey to go take a hike!

If you are anything like me, one of the reasons you love vintage clothing is …

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