Image via Einestages.
Last week, we received a Facebook comment from a fellow vintage lover about the potential irony in celebrating ’50s and ’60s fashions in our holiday stylebook. Customer Sarah B. stated that it’s a good idea …
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23 CommentsVintage Sexism: Through the Looking Glasses
Image via Tumblr user sadburro.
This one goes out to our readers far and wide, far- and near-sighted. Raise your glasses if you’ve ever been called, “four-eyes,” “geek,” or “brainiac,” or, if you’ve ever been told that your eyewear …
Read more »Vintage Sexism: Work It, Girl
Oh yes, we can do it! Do you often get pumped about an inspiring female lead? Does this woman manage the office or call the shots? This doesn’t happen nearly enough in popular entertainment. Our current stylebook, Nine to Fine…
Read more »Vintage Sexism: All Eyes on Suit
When you don a bathing suit, you’re usually getting ready to wade in the ocean or lie in the sun. A bathing suit is the most comfortable way to get poolside, right? In these ads from the 1920s through the …
Read more »Vintage Sexism: Thinking About Pink
Revlon ad via The Nifty Fifties and Lustre Creme ad via The Society Pages.
My mom sends me care packages every now and then, and they usually include two toothbrushes. One pink, one green. One is meant for me, …
Read more »Vintage Sexism: Kiss and Makeup
Image via Eng101discussion.blogspot.com
Tenaciously holding onto the tails of time, makeup has stuck around for over 6,000 years, dating back to when ancient Egyptians wore it in hopes of sharpening their sight and protecting themselves from malicious spirits. Of course, …
Read more »Vintage Sexism: 'Hair' Comes Stubble!
Images via Gallery of Graphic Design
It’s almost summertime — the season for sunshine, swimsuits, and stubble. When the weather gets hotter, the skirts and sleeves get shorter, and the pressure is on to keep the hair off of our …
Read more »Vintage Sexism: The Data Game
Images via Bored Panda.
Versatile! Dependable! Compatible! Maybe even sexy? Well, judging from the lucky fellow in the second advertisement, it sure looks like computers can transmit some serious sexual magnetism. When I was searching for subject matter for …
Read more »Vintage Sexism: The Way to a Man's Heart
Image via TJS
When Alice’s husband gets bored with her, and his gaze starts to wander over to “pink and white” Betty Thorton, Alice will know exactly how to win him back, thanks to Brer Rabbit Real Plantation Molasses. All …
Read more »Vintage Sexism: Who Wears the Pants? Edition
Images: Found in Mom’s Basement (left), Found in Mom’s Basement
In previous Vintage Sexism posts, we’ve looked at some of the ways women are portrayed as objects of a “male gaze” in advertisements for everything from acne medication to deodorant…
Read more »Vintage Sexism: Cheer Up! Edition
Image: Flickr user SA_Steve
Ever have one of those days when someone tells you to “cheer up,” or “smile,” when it’s the last thing you feel like doing? Or, worse, when people say, “Wow! You look exhausted!”?
After speaking with …
Read more »So Fresh and So Clean: Acne Edition
Image: Flickr user SA_Steve
I can’t say I know anyone who embraces acne. But if you are an already-self-conscious adolescent (or a young adult with the more-than-occasional breakout), these ads can seem unnecessarily cruel. The above ad is disguised as …
Read more »Vintage Sexism: Single Ladies Edition
Image: The Sister Project
What do Dorothy, age 25, Beth, age 22, and Hildegarde, age 27, all have in common? Besides possessing “natural charm” and the ability to “dress well, talk well, and dance well,” it is, quite simply, the …
Read more »Woman, Make Me a Sammich
Image: Contexts.org
Last weekend, I was out with some friends when I was approached by a guy in his late twenties. We started chatting, and came to a point in the conversation when I felt it appropriate to drop the …
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