We love vintage, but as we all know, not everything from the past is pleasant! During our June stylebook shoot at retro diner Cafe 50′s, we discovered some hilariously outdated ephemera on the walls of this non-smoking establishment.
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The Diner Things in Life
We couldn’t have found a more apt location for our latest Summer in Focus stylebook shoot. LA’s Cafe 50′s is the site of some of our most stunning shots, and we’re excited to show more of them.
Read more »Behind-the-Scenes with ‘Summer in Focus: Roadside Attractions’
How’s your summer so far? We’ve been back in Southern California shooting part two of our Summer in Focus stylebook, and it’s been tons of fun! In our exclusive video, you’ll get to know some more about the creative team that brought this retro style extravaganza together.
Read more »Outtakes & More from Our June Vintage Collection
Ever wondered what goes on behind the scenes at our photoshoots? For our latest vintage collection, Destination: Darling, our crew transformed a small patch of grass behind our Pittsburgh office into a roadside picnic paradise.
Read more »ModCloth Moments: So Much Pun
Captured on camera: ModCloth pun-slingers Chris and Christen with Gary, the Leerless Feeder of the 2013 O.Henry Pun-off World Championships in Austin.
Read more »Model of the Month: Alex
At the shoot for our rad road trip campaign, model Alex brightened the set like a beam of warm California sunshine. We got to know this standout gal in our latest “Model of the Month” Q&A.
Read more »ModCloth Moments: You ‘Otter’ Know
Sometimes, our jobs involve filming sea otters, and, sometimes, GIFs must be made from them. While reviewing his footage from our Best Job Ever interview with sea otter aquarist Nikki Dinsmore, our videographer stumbled across this pic-perfect moment of a sea otter giving us a sassy, knowing wink.
Read more »5 in 5: My Current News & Musings
Can you believe it’s May already? It may not be summer (officially) yet, but I’ve been pretending it is. Here’s a snapshot of who and what I’ve been day-dreaming about lately, from kitschy roadside attractives to must-have dresses.
Read more »ModCloth Moments: Almost Summer
Sure, it’s sunny in Malibu, but it was a breezy day when we shot the first part of our stylebook, Summer in Focus. We captured this picture-perfect moment of one of our models, Amy, zipping by videographer Jon’s camera in a fun effort to stay warm.
Read more »By Design: A Peek at Our Blog Style Guide
One of the most exciting parts of our recent blog revamp was tackling a complete visual refresh — we knew that realizing Story by ModCloth meant taking on every pixel, post, and .png. We swung by our graphic designer’s desk to peek at her style guide for our new blog, and ask how she approached reinventing the blog from a design point of view.
Read more »ModCloth Moments: To the Sea
Photo shoots are full of unforgettable moments, and the open roads and seaside settings of our new summer stylebook were rife with inspiration.
Read more »Behind the Scenes with Our Summer Stylebook
Our latest stylebook, Summer in Focus, tells a story of discovery through the eyes of a young aspiring photographer. Go behind the scenes with our team as they bring our summer stylebook to life.
Read more »Meet the ModDog: Olive
When it comes to puppy love, we can’t get enough of Olive, the sweet-hearted pug that graces our Pittsburgh office. Learn more about the love pug.
Read more »Go Behind the Scenes with Our BFFs!
Our ModStylists put out a call inviting Pittsburghers to tell us all about their BFFs. After sifting through 300 entires, we’re excited to introduce you to Kelsey and Jenna.
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