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Putting Out the Past: Laughable Vintage Cigarette Ads

We love vintage, but as we all know, not everything from the past is pleasant! During our June stylebook shoot at retro diner Cafe 50′s, we discovered some hilariously outdated ephemera on the walls of this non-smoking establishment.

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The Diner Things in Life

Cafe 50's jukebox

We couldn’t have found a more apt location for our latest Summer in Focus stylebook shoot. LA’s Cafe 50′s is the site of some of our most stunning shots, and we’re excited to show more of them.

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Behind-the-Scenes with ‘Summer in Focus: Roadside Attractions’

How’s your summer so far? We’ve been back in Southern California shooting part two of our Summer in Focus stylebook, and it’s been tons of fun! In our exclusive video, you’ll get to know some more about the creative team that brought this retro style extravaganza together.

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Outtakes & More from Our June Vintage Collection

Ever wondered what goes on behind the scenes at our photoshoots? For our latest vintage collection, Destination: Darling, our crew transformed a small patch of grass behind our Pittsburgh office into a roadside picnic paradise.

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ModCloth Moments: So Much Pun

Captured on camera: ModCloth pun-slingers Chris and Christen with Gary, the Leerless Feeder of the 2013 O.Henry Pun-off World Championships in Austin.

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Model of the Month: Alex

At the shoot for our rad road trip campaign, model Alex brightened the set like a beam of warm California sunshine. We got to know this standout gal in our latest “Model of the Month” Q&A.

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ModCloth Moments: You ‘Otter’ Know

Sometimes, our jobs involve filming sea otters, and, sometimes, GIFs must be made from them. While reviewing his footage from our Best Job Ever interview with sea otter aquarist Nikki Dinsmore, our videographer stumbled across this pic-perfect moment of a sea otter giving us a sassy, knowing wink.

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5 in 5: My Current News & Musings

Can you believe it’s May already? It may not be summer (officially) yet, but I’ve been pretending it is. Here’s a snapshot of who and what I’ve been day-dreaming about lately, from kitschy roadside attractives to must-have dresses.

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ModCloth Moments: Almost Summer

Sure, it’s sunny in Malibu, but it was a breezy day when we shot the first part of our stylebook, Summer in Focus. We captured this picture-perfect moment of one of our models, Amy, zipping by videographer Jon’s camera in a fun effort to stay warm.

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By Design: A Peek at Our Blog Style Guide

One of the most exciting parts of our recent blog revamp was tackling a complete visual refresh — we knew that realizing Story by ModCloth meant taking on every pixel, post, and .png. We swung by our graphic designer’s desk to peek at her style guide for our new blog, and ask how she approached reinventing the blog from a design point of view.

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ModCloth Moments: To the Sea

ModCloth behind the scenes

Photo shoots are full of unforgettable moments, and the open roads and seaside settings of our new summer stylebook were rife with inspiration.

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Behind the Scenes with Our Summer Stylebook

Beyond the Lens featured image

Our latest stylebook, Summer in Focus, tells a story of discovery through the eyes of a young aspiring photographer. Go behind the scenes with our team as they bring our summer stylebook to life.

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Meet the ModDog: Olive

When it comes to puppy love, we can’t get enough of Olive, the sweet-hearted pug that graces our Pittsburgh office. Learn more about the love pug.

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Go Behind the Scenes with Our BFFs!

Our ModStylists put out a call inviting Pittsburghers to tell us all about their BFFs. After sifting through 300 entires, we’re excited to introduce you to Kelsey and Jenna.

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