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ModCloth Summer in Focus stylebook

ModCloth Moments: Perpetually Poolside

Stylebook shoots are full of fun moments, and we couldn’t help but share this one of bubbly model Amy posing playfully at our stylebook shoot.

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Behind the Scenes with Our July Stylebook

It’s the last leg of our road trip adventure, and while it’s sad to say goodbye to the journey, the destination is simply divine! Check out our last behind-the-scenes video, and vicariously enjoy Palm Springs, pools, and puppies.

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ModCloth Moments: Up, Up, & Away

It was a long, hot, and sunny day when we photographed our latest stylebook in the desert outside Palm Springs, but our associate photo producer makes it all look like easy, breezy fun.

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‘Dino’ What You’re Thinking

Just off Interstate 10, you’ll find a roadside attraction that defines “roadside attractions.” On the second leg of our Summer in Focus road trip, we stopped to shoot at the world-famous Cabazon Dinosaurs.

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Model of the Month: Jessie

The sky’s the limit for Jessie, the pixie-coiffed model in our summer stylebook. Aside from modeling dreams and an adoration for all things mod, this gal’s got a treasure trove of architectural know-how. Build your knowledge of this stylish smiling face, and find out what’s at the foundation of her picturesque personality!

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Putting Out the Past: Laughable Vintage Cigarette Ads

We love vintage, but as we all know, not everything from the past is pleasant! During our June stylebook shoot at retro diner Cafe 50′s, we discovered some hilariously outdated ephemera on the walls of this non-smoking establishment.

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The Diner Things in Life

Cafe 50's jukebox

We couldn’t have found a more apt location for our latest Summer in Focus stylebook shoot. LA’s Cafe 50′s is the site of some of our most stunning shots, and we’re excited to show more of them.

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Behind-the-Scenes with ‘Summer in Focus: Roadside Attractions’

How’s your summer so far? We’ve been back in Southern California shooting part two of our Summer in Focus stylebook, and it’s been tons of fun! In our exclusive video, you’ll get to know some more about the creative team that brought this retro style extravaganza together.

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Outtakes & More from Our June Vintage Collection

Ever wondered what goes on behind the scenes at our photoshoots? For our latest vintage collection, Destination: Darling, our crew transformed a small patch of grass behind our Pittsburgh office into a roadside picnic paradise.

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ModCloth Moments: So Much Pun

Captured on camera: ModCloth pun-slingers Chris and Christen with Gary, the Leerless Feeder of the 2013 O.Henry Pun-off World Championships in Austin.

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