Tag Archives | summer in focus

Behind the Scenes: What a Beaut’

For our Summer in Focus stylebook, we got all dolled up for a beauty shop-inspired shoot in sunny Palm Springs. Borrowing three vintage beauty parlor chairs, we set up a scene right out of the past.

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It’s in the Bag: Packing for the City with ModStylist Chelsey

Getting ready for summer in the city? Take a few tips from ModStylist Chelsey, who’ll show you what to wear and pack for any metropolitan adventure.

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Go Behind the Scenes at Our Poolside Shoot

Summer is coming to a close, and we’re now on the last stretch of our stylebook adventure, Summer in Focus: Pretty in Paradise. Before it hits the road, enjoy these behind-the-scenes snapshots from our poolside-pretty shoot in Palm Springs!

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Digital Summer: Free Wallpapers for July

Steal a slice of late summer with our latest set of downloadable wallpapers, all of which were inspired by scenes from our Summer in Focus stylebook!

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ModCloth Moments: Perpetually Poolside

ModCloth Summer in Focus stylebook

Stylebook shoots are full of fun moments, and we couldn’t help but share this one of bubbly model Amy posing playfully at our stylebook shoot.

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Behind the Scenes with Our July Stylebook

It’s the last leg of our road trip adventure, and while it’s sad to say goodbye to the journey, the destination is simply divine! Check out our last behind-the-scenes video, and vicariously enjoy Palm Springs, pools, and puppies.

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Make a Splash with these Pool Party Styling Ideas

July has officially arrived, and with it: popsicles, parades, and, you guessed it, pool parties! Today, our ModStylists are here with three takes on pool party styling so you can keep your cool while rocking hot style!

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Splash Mob: Vintage Pics of Cool Pools

Dive right into the summery settings of these vintage poolside photos. We’re swooning over the colorful umbrellas, the brilliant blue skies and water, and, of course, the fabulous swimwear. We think everyone under the sun will enjoy these picks of pool parties of the past.

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Pin It Up: A Retro, Pin-up Ponytail Tutorial

Take your ponytail from plain to pin-up perfect with this easy hair tutorial! In five simple steps, ModWriter Julie will show you how to roll your bangs, prep your hair, and use something called a ‘hair rat.’

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ModCloth Moments: Up, Up, & Away

It was a long, hot, and sunny day when we photographed our latest stylebook in the desert outside Palm Springs, but our associate photo producer makes it all look like easy, breezy fun.

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Scenic Views: Free Downloadable Wallpapers for June

When our team sat down to brainstorm what Summer 2013 would look like for ModCloth, we found ourselves inspired by the act of travel itself. While we’re only halfway through our journey, we thought we’d try and bottle up the magic of our June shoot by creating downloadable wallpapers for your devices!

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Fan Fare: Valerie’s Retro Diner Photo Shoot

We’re loving Story by ModCloth reader and 20-year-old film student Valerie Chiang’s gorgeous photo shoot at Cafe 50′s — which, if you recall, is the same diner we shot our June stylebook at. Click through to check out her pretty shoot, which she shared with us!

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‘Dino’ What You’re Thinking

Just off Interstate 10, you’ll find a roadside attraction that defines “roadside attractions.” On the second leg of our Summer in Focus road trip, we stopped to shoot at the world-famous Cabazon Dinosaurs.

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Model of the Month: Jessie

The sky’s the limit for Jessie, the pixie-coiffed model in our summer stylebook. Aside from modeling dreams and an adoration for all things mod, this gal’s got a treasure trove of architectural know-how. Build your knowledge of this stylish smiling face, and find out what’s at the foundation of her picturesque personality!

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