About Wendy

Wendy Rose Gould is a latte-loving, vintage-collecting, cat-adoring beauty and fashion writer whose work has appeared both online and in print. While she grew up in urban Indiana surrounded by horse buggies and corn fields, she's since moved west to Phoenix (after a stint in South Korea) where cacti and haboobs reign supreme. Wendy believes a woman should never leave the house without enviable hair and a spritz of her staple perfume. And also mascara. Never leave the house without mascara.

Author Archive | Wendy

Celebrate Earth Day With This DIY Upcycled Plant Stand

Reduce your carbon footprint by using thrifted or repurposed items in this home decor project. Read more »

DIY Flower Power Scented Wax Sachets

Today we're giving you a DIY on beautiful, scented wax sachets, which are super easy to customize based on your own preferences. Read more »
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Keep Valentine’s Day Sweet with a Box of DIY Dipped Strawberries

This Valentine's Day, you could run to the store and pick up any old box of chocolates... Or you could purchase a pretty box and fill it with juicy, hand-dipped strawberries. Read more »

Classic Red Lips: Makeup’s Little Black Dress

Makeup trends come and go, but just like the little black dress, red lipstick will always be a “do.” for all. We’re giving you the full how-to so you can make a statement with confidence. Pucker up, buttercup! Read more »

Make This: A Dreamy Floral Cocktail to Remember

We're in a full-on floral frenzy right now with petaled prints and flowery motifs that blossom with spring style. In honor of this collection, we've concocted a fragrant cocktail that's almost too pretty to drink. But you totally should. Read more »
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Wear This Vintage-Meets-Modern ‘Do

This vintage-meets-modern hairstyle is the perfect go-to for all sorts of events, so you can count on it wherever you're headed this New Year's Eve. Read more »

DIY Festive Candle Holders to Illuminate Your Holidays

Feeling festive and crafty? These upcycled DIY candle holders are the perfect project to spend an hour of your afternoon on this December. Read more »

Harken Back to Old-Time Glamour with Besame Cosmetics

Besame Cosmetics is a ravishingly retro beauty brand that honors the spirit of vintage makeup and beauty products in packaging, formulation, and application. Today we're applying a few of their popular items to help inspire your upcoming holiday makeup game. Read more »

Impress With These Creamy, Curried Pumpkin Soup Shots

These little shots of creamy, curried pumpkin soup will be a hit wherever you take them, be it your own home, an autumn shindig with friends, or even a full-blown Thanksgiving meal. Read more »

Halloween Party Must-Have: Mulled Wine in Themed Mugs

You know what every Halloween party needs? A batch of delicious, fragrant mulled wine. Better yet: mulled wine that's housed in the cutest themed mugs available. Read more »