Behind the Design: Our April Collection

ModCloth Behind the Design

We named our April collection The Print Edition, because it focused on some of our favorite prints for spring. Hand-drawn by our talented illustrator, Julie, we turned to her to go behind the design. And once you’re inspired, you can snag these looks here.

1. Tell us a little about your print design process for this story.

For even more spring, our design team was into happy “open faced” flowers, beautiful soft hues, and mid-century inspired (yet updated for current day) graphic design. I am IN LOVE with this color palette—it’s fresh, feminine, and extremely wearable.

ModCloth behind the design

2. What favorite pieces should we look out for?

I love love love our illustrative floral in ginger, and I love the feel of the soft, breezy fabric it’s printed on. I’ll have the dress in my cart the millisecond she’s in stores.

Also, it’s safe to say everyone in the office is obsessed with the “beauty stripe” jumpsuit. Going to wear it every single day come this spring.

3. How’s this collection getting you excited for the season ahead?

It’s raining like crazy in LA, so I can’t wait for all this rain to turn into super blooms! Going to eat every meal outside wearing these easy fresh pieces. 

4. What sort of fun would you get up to wearing these looks?

I’m going to be hitting up some outdoor movie screenings in our striped jumpsuit, paired with white tennis shoes, a (white) denim jacket and a picnic basket full of goodies.

Julie, our print designer, finding inspiration for spring.

What’s your favorite piece from the collection?

About Turi

When Turi isn’t blogging, you can find her nose behind a book. But reading isn’t her only pastime. She loves running (cue jogging stroller), taste-testing pizza and burgers, and working on the next great American novel. Her latest homage to all things literary? Her son is named after writer Dashiell Hammett. How apropos.

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