Learn How to Create Mara Hoffman’s Desert Braid from NYFW

TIGI 2014 NYFW SS15 Mara Hoffman

courtesy of TIGI

Over the weekend we got an opportunity to head backstage at Mara Hoffman’s Spring 2015 fashion show and spend some with the beauty brains responsible for getting her models runway ready. It was NYFW, so what else would we be doing besides eagerly prodding the pros for hair and makeup tricks?!

We stole some time from TIGI Global Creative Director Nick Irwin and asked him for the 411 on the lived-in, destroyed desert braids that the models were sporting (that’s it above). Each ever-so-long pony was carefully distressed, evoking an effortless look that complemented Hoffman’s more subdued boho collection perfectly. So how can you get your tresses to look like that? “The trick with this is to pull apart the braid with your hands — pretend like you’re actually kneading bread,” Irwin told us when we asked about the technique. We’ve never made bread from scratch before, but a braid? That we can do!

1. Mist clean, dry hair with CATWALK® by TIGI® Transforming Dry Shampoo.
2. Separate hair into three sections and gather back section into a low, loose ponytail. Secure with an elastic band or string.
3. Braid the back section and secure ends with an elastic. Gently knead the braid to loosen, allowing front pieces to fall and frame the face.

fashion week beauty

You can always bring your own braid!

4. Wrap each side section around the center braid and secure with an elastic. Be sure to hide the elastic.

desert braid tutorial
5. Finish with CATWALK® by TIGI® Session Series Work It Hairspray

mara hoffman hair fashion week

courtesy of TIGI

TIGI 2014 NYFW SS15 Mara Hoffman

courtesy of TIGI

+ Will you try this look at home?

Mara Hoffman's Desert Braid Tutorial

on 09/10/2014

About Rebecca B

Rebecca is an L.A.-born (and raised!) New Yorker that now calls the Bay Area home. She lives on the Internet, still hearts ‘90s gangster rap, and does some of her best vintage shopping in her mom’s closet. Also: These are not her glasses.

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  1. lisa 12/10/2014 at 7:03 pm #

    thats not a helpful tutorial at all


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