Fashion Week Hair How-To: Gold Dip-Dyed Braids

Mara Hoffman NYFW
Photo by Alex Barron-Hough

Hey guys,

Margie Plus here, and I’m back just like I said I’d be.

I want to talk about Mara Hoffman‘s impressive Fall 2014 NYFW show. The ultra-chic boho girl showed off her signature bold prints earlier this week, and I had the opportunity to go backstage before things got started and meet the designer in the flesh (eeep, major girl crush!). Plus, I got to speak with a member of her fabulous hair team.

Adriana Papaleo was part of the TIGI hair crew that created the amazing dip-dyed braid you see above. She gave me (well, us!) the inside scoop on TIGI Global Creative Director Nick Irwin’s inspiration for the style, and tips on how to get the look at home if you so desire. Check out the videos and photos below to get a feel for the backstage craziness and to learn all about the gilded hairstyle that rocked Mara’s show.

Mara Hoffman backstage
It’s me and Mara, you guys!



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