Be the Buyer's Fun In a Million (x5) Celebration, Part II

Have you ever pondered the evolution of a Be the Buyer product? If so, you’re in luck today! In continuation of our 5 million votes celebration, we put together this behind the scenes video, featuring Susan with designer Eva Franco in her Los Angeles studio. Watch it for an inside look at how a Be the Buyer item goes from an idea to a real piece available for purchase on ModCloth.

As Susan and Eva mention, your votes are a key component to the success of the Be the Buyer program. What you may be surprised to know, though, is that we not only take into account your votes, but also your comments, when deciding whether or not to produce a piece. That’s right – we highly value your feedback, and have even changed features of potential items based on it! Sneak a peek at the Gardening a Lot of Attention Dress and The Pleat Goes On Dress to see the results your savvy suggestions have yielded.

So, what can you do to make sure your critiques are as productive as possible? Our Community Team recommends keeping the following things in mind:

1. Be as specific as possible when stating why you do or do not like something. Maybe you already like an item but would LOVE it if it had black lace trim instead of cream lace trim, short sleeves instead of long, or a ruffle trim where there is none?

2. As a ‘buyer’, you’re not only picking pieces for yourself, but for the rest of the ModCommunity, too. You might consider touching upon these components when commenting:

  • Color and pattern
  • Style, silhouette, and overall look
  • Wearability and seasonality
  • Quality of materials
  • Craftsmanship of the garment

Remember that Be the Buyer exists because ModCloth believes in fashion democratization. Your votes and your voice matter, and the more constructive and convincing you are in your comments, the more influence you may have in sample’s fashion future!

About ModCloth

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  1. Ebelin 09/01/2011 at 9:48 pm #

    This is really great! I loved the video and how we got a behind the scenes look. Having your customers see what goes on and how much their opinion on stuff like Be the Buyer matters to Modcloth is just great. By the way I think this is the first time I’ve seen/heard Susan talk.

  2. Laura 09/02/2011 at 6:13 am #

    I’m sorry there aren’t more comments on this post. I really appreciate the time and effort it takes to blog, let alone make videos.

    I agree, it IS great to actually see and hear people behind the scenes. I hope this answers the “Why are you so expensive?” question that I read so often from your customers.

    While I don’t have the personality that goes with being the creator of a small business, like Susan, I do hope to work for a company like ModCloth in the near future. I really love the direction your going and how you’re getting there.

  3. Lauren Helen 09/02/2011 at 10:26 am #

    Wow, I REALLY love that skirt!
    Great video, it’s really neat to see how everything goes down behind the scenes!

  4. Sunita 09/03/2011 at 8:18 am #

    Thank you for posting this video. While I am one of those girls who doesn’t blink at a price tag if I find it beautiful enough, I know many do, and this video illustrated why some pieces are pricier than others. I also appreciated the conversation you had with Ms. Franco. While not a career, fashion is such a passion for me, and I like to see all aspects of the industry.

  5. liz 09/06/2011 at 1:21 pm #

    what is that red red lipstick? its perfect!

  6. Lydia 09/08/2011 at 1:18 am #

    After taking classes on garment construction and the design process, I have newfound respect for what designers do. These videos are wonderful, I always love seeing inspirations!

  7. puppyloveprincess 09/08/2011 at 2:02 pm #

    please do more of these interviews with the designers. what a great post! i’ll be putting it up on my blog.

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