october collection

Behind the Design: Sara & Julie on the October Collection

This month’s Dare to Daydream collection has us under its spell! Catch up with Senior Apparel Designer Sara and Print Designer Julie to get an insider look at our October assortment.

october collectionPictured: Fancied Flair Cap Sleeve Blouse, Shine All Mine Statement Necklace (coming soon), Paris, Prance Heel

Sara, Senior Apparel Designer

Tell us about the inspiration that brought this collection to life.
For our holiday collection, the design team was inspired by the book, “The Wonderful Wizard of Oz”: the fantastical world and its inhabitants, the gleam of the Emerald City, and the lush fields of Kansas. We also can’t resist the pull of a story with a strong female protagonist in a pair of sparkly shoes.

What are your top three favorite pieces from the assortment?

october collection

Your Time to Shine Maxi Dress: This statement maxi is one of my favorite current trends, and the fabric we used has a beautiful texture, sheen, and gorgeous color. I will be pairing it with heels and bold earrings for holiday parties, and with ankle boots or sneakers and a chunky, oversized cardigan for daytime because wearing pretty dresses makes me happy.

october collection

Arrive and Thrive Wide-Leg Jumpsuit: I love jumpsuits and this one is so beautiful, comfortable, and elegant.

october collection

Icing on the Cape A-Line Dress: Because I get to feel like superhero in a pretty floral dress.

october collection

Duly Noticed Chenille Sweater & Intuitive Impact Mini Skirt (coming soon): This outfit is a design team favorite. We love the texture, the colors, the shine, and the styling of these two pieces together because it’s both luxurious and effortless.

From hammered satin, to Lurex, to fuzzy knits, the textures for October are stunning. How do decide which textiles will make for the best pieces?

When it comes to fabrics, our team is always on the search for a variety of textures and fabrics that feel great to the touch. For this particular collection, we were looking for fuzzy, cozy yarns, rich tweeds, hammered satins, shine, and floaty chiffons. Our sourcing team did a great job of finding us beautiful options, and members of our design and sourcing teams spent a lot of time in fabric markets searching for just the right fabrications. We also have a very talented Print Designer who creates beautiful, one of a kind prints for us by hand.

Pictured: Warm an Opinion Dotted Sweater, Vanilla Milk Button-Up Top, Glitz the Spot Pleated Skirt

Julie, Print Designer

Walk us through your print design process for the Dare to Daydream story.

Pictured: Lively Identity Short Sleeve Dress

I loved working on this collection. “The Wonderful Wizard of Oz” was one of my all-time favorites growing up; I adored Toto and the vivid imagery, and I dreamt of visiting the Emerald City. These prints drew inspiration from not just the stunning surrealism and imagination of the book, but also from what I imagined Dorothy’s life would be back on the farm: plains of golden wheat, ’30s grain sack dresses, and beautifully adorned moths fluttering around dimly lit clapboard homes.

october collectionPictured: Sunny Spirit Button-Up Top, The Manhattan Pant

Are there any hidden gems / Easter eggs in the prints for this collection?

october collectionPictured: Set for the Solstice Coat, Classic Captivation Shirt Dress

There are yellow brick roads, magic hot air balloons, flying monkeys, and a little dog, too! Check them all out on this dress, and this top.

Pictured: Classic Captivation Shirt Dress, Thoroughly Ladylike Button-Up Top, The Richmond Velvet Pant

The flour-sack-inspired print is gorgeous, and so historically intriguing. Tell us more about it!

october collectionPictured: Lively Identity Short Sleeve Dress

Flour sack dresses are particularly interesting, in that they gave some much needed color and joy to a dark time in our country’s history. In the ’30s, during the Great Depression, flour companies printed their cotton flour sacks with vibrant florals or conversational patterns. Many of them also were printed with instructions on how to make the empty sack into a dress, apron, curtains, or children’s clothing. The instructions were printed with washable ink, while the happy patterns were permanent and would stand the test of time.

+What are you faves from the collection?


About Savannah

If something's happening on stage, you can probably find Savannah there, from house shows and dramatic theater productions to faraway metal gigs and full-on festivals. Otherwise, she spends her days elbows-deep in carb-heavy meals, rattling about years spent overseas, and testing the creative limits of an all-black wardrobe.

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  1. Avatar
    sg 10/11/2018 at 4:07 pm #

    Love this post!

  2. Avatar
    Kira 10/19/2018 at 8:53 am #

    Very Very beautiful

  3. Avatar
    Sam 10/22/2018 at 8:25 pm #

    I can’t put my finger on it, but Modcloth has changed since Walmart bought it out.

    The designs are missing some of the uniqueness that had caught my eye in the beginning.

    I haven’t purchased anything since the change. What a shame.

    • Avatar
      April 10/26/2018 at 1:27 pm #

      Yeah, I feel that, too, unfortunately. The last time I bought something from them was Dec. 2017. When did Walmart buy them up?

    • Avatar
      Katharine 11/02/2018 at 9:24 am #

      I feel the same. I also feel like the “inclusive” nature of the company has diminished and there are less and less realistically proportioned models and plus-sized models on their website.

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