Behind the Scenes at the “Scenic Route” Stylebook

T.S. Eliot once said that it’s the journey, not the arrival, that matters. It is with this sense of wanderlust that many of us hop in our automobiles and roam the country without a care for where we end up. We yearn for the back roads leading us to not only quaint towns and kitschy roadside attractions, but, in many cases, to a discovery of ourselves.

It is this sojourning spirit that ModCloth endeavored to capture in our new road trip-inspired stylebook, “Scenic Route.After scouting rural locations and securing a vintage car, our models and photo team departed on their own fantastic adventure in the outskirts of Allegheny County.  As a souvenir of this voyage,  our videographer brought back this video, which is set to the reflective music of local band Sleep Experiments.

Let us know what you think, and check back Monday to see the “Scenic Route” stylebook!

UPDATE: Hooray! It’s here! Click here to see the stylebook!

About Richard

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  1. Zach (ModCloth) 05/21/2010 at 3:33 pm #


  2. Sari (ModCloth) 05/21/2010 at 3:45 pm #

    I love it!!!

  3. Katy 05/21/2010 at 4:07 pm #

    Very sweet. Can’t wait to see the stylebook.

  4. Mandy (ModCloth) 05/21/2010 at 4:08 pm #

    This video is so amazing! 🙂

  5. Hannah (ModCloth) 05/21/2010 at 4:18 pm #

    This film is so beautiful, it makes me want to cry. 🙂

  6. Maggie (ModCloth) 05/21/2010 at 4:39 pm #

    This video is incredible. It makes me sentimental for past summers and excited for Summer 2010!

  7. Aire (ModCloth) 05/21/2010 at 5:31 pm #

    I too love the video!!! It reminds me of Elizabethtown, a great road trip movie!!! Very well done guys!

  8. Hannah 05/22/2010 at 8:32 am #

    Ah, such a fun shoot! The video turned out so amazing!!

  9. Sophie 05/22/2010 at 1:02 pm #

    This is adorable! This makes me want to hunt down and old car and road trip with my gal pals 🙂
    I’m looking forward to the Stylebook!

  10. Pam Salai 05/22/2010 at 1:33 pm #

    It makes me be want of your models ! I wanted to be there ! AWESOME !

  11. Nadia 05/23/2010 at 2:59 pm #

    Good friends!!!It,s a good tour! The girl-photographer is cool. Be happy!!!

  12. Raj 05/24/2010 at 8:51 am #

    Its really good

  13. David 05/24/2010 at 7:25 pm #

    looks like a great photo shoot. awesome video, jon brown!

  14. Ruthie 05/25/2010 at 10:28 am #

    Absolutely lovely!… but she’s totally pretending to put that suitcase in the engine….

  15. Dorothy 05/25/2010 at 2:42 pm #

    i LOVE this!!!!! it makes me want to go on a road trip!

  16. Jenna 05/25/2010 at 3:23 pm #

    Beautiful and fanciful. Props to the videographer!

  17. Celia 05/25/2010 at 3:28 pm #

    Such a beautiful video! The colours are fantastic. 😀

  18. Kylie 05/25/2010 at 7:18 pm #

    Oh so indie! 😉 gorgeous camera work, I could definitely freeze parts of this and frame them on my wall 😀 Beautiful beautiful beautiful! Love the angles. Close weren’t to bad either!

  19. Bethany 05/26/2010 at 12:35 am #

    Really beautiful! Such rich colors and great shots! Only thing is, I wish the beginning could have been slown down more. I kept wanting to take in a beautiful shot, but then the frame would switch too soon! For the next video, please slow down a little more! 😉

  20. Carol 05/26/2010 at 5:43 am #

    I LOVE IT!!! The music is very cool!

    Thanks for the video!

  21. dj 05/26/2010 at 3:36 pm #

    wish the average stores would have amazing clothing as you offer !

  22. Meggie 05/26/2010 at 5:19 pm #

    oh my goodness! I love the music, the editing, the clothes, the car, the feeling, the processing, the suitcases, the fields, the text you wrote about the video, the way it makes me smile, and the ideas that are now racing through my head. I love seeing behind the scenes footage and I’m excited to now see the finished stylebook. Thank you for sharing!

  23. Ryan (ModCloth) 05/26/2010 at 7:42 pm #

    This video blew me away. You guys did a amazing job.

  24. Christine Ware 05/26/2010 at 11:47 pm #

    I love the music and simplicity in this. I really love the behind the scenes footage that seemed very candid.

  25. Christine (ModCloth) 05/27/2010 at 10:10 am #

    This video is amazing! Great job! 🙂

  26. Amanda 05/27/2010 at 11:00 am #

    amazing !! 😀

  27. Millie Nave 05/28/2010 at 11:44 pm #

    I love this video and modcloth and everything about it 🙂

  28. Rachel Elizabeth 05/29/2010 at 11:39 pm #

    I loved it! Amazing how much I love Modcloth <3

  29. Joey 06/02/2010 at 2:28 pm #

    Where is the videographer’s name posted? I’d love to get in contact with him/her.

  30. Kyna 06/04/2010 at 11:52 am #

    what model year is the car?

  31. Mer 06/04/2010 at 6:20 pm #

    VW Karmann Ghia = You’re doing it wrong!

  32. Shauna 06/07/2010 at 9:14 pm #

    I love the way this is filmed. Absolutely beautiful. And I love how natural all the shots are. Beautiful. 🙂

  33. Maddy 06/08/2010 at 10:01 pm #

    The filming is aspiring.

  34. Karen Willis 06/11/2010 at 6:42 am #

    I loved the video! The music was perfect background sound to the video. Loved the fun approach! Roads of PA?
    Of, course the clothing looks fabulous!
    Even liked the way the group apologized to the car going by at the end!
    Must be a fun group of people who put this together.

  35. Neve 06/12/2010 at 1:11 pm #

    I Realllyy Likeee It,,, and thee song was great too !! xxx 🙂

  36. Ellie 06/13/2010 at 3:05 pm #

    I like this a lot! Would love to know what kind of camera was used for the video…

  37. Mor 06/14/2010 at 5:52 pm #


  38. sandra 06/15/2010 at 2:18 pm #

    this video is so beautiful,i love it!!i loved how everything was shot at the best time of day.. 🙂

  39. Jennifer Trimmer 06/16/2010 at 9:04 am #

    What a fun day! This video is beautiful. The music is also perfect. May I ask what camera was used to shoot this video??

  40. Karla 06/17/2010 at 2:18 am #

    It’s so beautiful, i feel like happy beautiful days are possible in our decade.

  41. Chris Cavalluci 06/17/2010 at 11:29 am #

    Very nicely done. The music was the perfect complement to the video. A joyful experience.

  42. Jordan Leigh Creter 06/18/2010 at 8:33 am #

    Wonderful! I myself am a professional photographer and know how fun it is to hop in the car and shoot on location. The video is amazing and the photos I am sure are
    amazing! Great Job!
    Jordan Leigh Photography

  43. jose manuel 06/18/2010 at 12:05 pm #

    wow! thats AMAZING i love it!! i wish my photoshoots are like that jaja omg i love it the colors, the music, the choth is beatiful.. CONGRATULATIONS!

  44. Hannah 06/19/2010 at 3:30 pm #

    I love This video. The pictures are always so beautifully done. However it was nice to scroll down and peek into the corner for an escape with the photographers and models! I also thoroughly enjoyed the music.

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