We’re Breaking Up with Black Friday

It’s been fun, Black Friday. You had the deals and the steals, but this year we’re looking for the feels. That’s why we’re breaking up with Black Friday and giving back. Here’s what we’re doing and how you can join us:

Our site will be shut down on Black Friday, November 24, while we give back.

We’ll be donating a retail value of over $5 million in merchandise to Dress for Success, a not-for-profit organization that helps women transitioning back into the workforce. They do amazing work providing women with the tools to thrive in work and in life.

Since starting in 1997, Dress for Success has expanded to 160 cities in 28 countries. To date, Dress for Success has helped over 1,000,000 women work towards self-sufficiency.

Join us in doing good:

CONGRATS TO OUR WINNER, Christina Ralls, the Director of Workforce Development and Social Enterprise at Art with a Heart in Baltimore.

Support the spirit of giving and #BlackFridayBreakup by nominating someone you know who is giving back to their community and deserves the recognition. Participants could win $4500 to support their nominee’s cause or project.  

  • Share a pic or video to Instagram or Twitter.
  • Tell us about the nominee and their cause in the caption.
  • Tag us at @ModCloth and include the hashtags #BlackFridayBreakup and #ModClothGivingContest in the comments with your post.


  • Entry Period: Mon 11-20-17 9 AM EST to Fri 11-24-17 11:59 PM EST
  • Winner Announced: Mon 11-27-17

Have more questions?

You can find all the details here.

Thanks for joining us for #BlackFridayBreakup to do good. We couldn’t be more grateful for an amazing community like you. You make all this possible.

About ModCloth

With the combined writing powers of our scribing staff, we bring you oodles of collaborative features starring everything from contests and culture to behind-the-scenes coverage of MC events and shenanigans. You're always saying you want to be kept in the loop. Consider yourself lassoed.

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  1. Kitty H. 11/20/2017 at 12:08 am #

    I think what you’re doing is a fantastic idea and I hope more retailers follow your brilliant example. Happy Holidays!

    • Katie 11/22/2017 at 12:56 am #

      3 cheers for ModCloth! I think it’s amazing you’re taking a stand against Black Friday, it brings out the worst in people and it’s nice to see retailers and businesses take a stand to turn it around. Thank you for the beautiful clothes, the amazing customer service and enjoy your well-deserved long weekend! 🙂

    • Sarah 11/23/2017 at 12:04 am #

      This is an awesome idea, as a former retail worker it’s awesome to see y’all contributing to communities and giving staff a day off to be with their families.

      And anyone who is complaining needs to seriously question their lack of empathy and perspective in complaining about this first world problem. It is pathetic you are shedding tears over your anticipation of a discount. Consider what real problems are, for once in your privileged lives. I am appalled at the lack of humanity displayed by some commenters.

    • Mommy M. 11/23/2017 at 2:40 pm #

      I think the cause is awesome…helping women who want or need to work getting back into the work force with style and confidence is a great cause regardless of when it is done. I hope the giving continues throughout the year to help support these women AND their families. I also agree with employees being able to spend Sundays and holidays with their families or doing something for themselves. Look at the company Chick-fil-A. They, unlike many other stores, are closed on Sundays, but are blessed with an abundance of business throughout the rest of the week!

    • BooModcloth 11/23/2017 at 7:07 pm #

      I think it’s stupid. Just a way to get out of offering good deals to their customers. They should do both.

      • Abby 09/23/2018 at 5:25 pm #

        Toooootally agree. They could do both, but don’t want to do the deals/sale for us. LOL! They could at least just be honest about it rather than trying to spin it like this…

  2. Mackenzie 11/20/2017 at 12:47 am #

    Sincerely appreciate you all doing this! ?????? Hate Black Friday and all the crazy that every other store turns into around Christmas!!!

  3. Sara Anderson 11/20/2017 at 5:24 am #

    If Walmart is your parent company, are they giving up Black Friday as well?

    • Cheryl 11/20/2017 at 3:24 pm #

      First thought that came to my mind, as well.

    • Sarah 11/20/2017 at 4:13 pm #

      As a Walmart employee, I will unfortunately be working the Black Friday event on Thanksgiving. Walmart only closes early on Christmas.

      • C 11/20/2017 at 7:43 pm #

        Well at least we know Modcloth is still operating independently according to their values 🙂

    • This girl 11/22/2017 at 3:48 pm #

      Congrats Your comment was the first negative one! You couldn’t just let something be nice….

    • Adriana 11/22/2017 at 5:27 pm #

      Exactly! Modcloth lost my business when I learned Walmart now owns it. Terrible company with terrible practices that hurts small businesses throughout the US.

      • Lorie Yeager 07/14/2018 at 10:59 pm #

        I agree!!! Have you ever seen how much of Wal-Mart product’s is “Made in CHINA” & not In the USA,really are you doing anything to help AMERICAN’S,Besides giving the people Really BAD JOBS at LOWER PAY!!!! Please get rid of your tackless commercials,, They are ALWAYS ON MY PHONE!!! Your corporations are not in it for the PEOPLE! How much do you DONATE to the PEOPLE? HOW MUCH DO YOU RECYCLE? (0F ALL THAT RETAIL & More?) GREED! PURE GREED!!

    • Amelia 11/22/2017 at 7:47 pm #

      Thanks for bringing this up. I’m wondering the same thing. It’s very un-Walmart of them. But they did buy this company to appeal to consumers that support stuff like this…

  4. Kim Samsel 11/20/2017 at 7:26 am #

    ?? I can’t express how much I love this idea! Thank-you for setting an excellent example!

  5. Holly Patricia 11/20/2017 at 8:57 am #

    So it’s cheaper to donate money than to have a Black Friday sale? I’m disappointed ModCloth. I care nothing about your gestures to endear yourself to the Millennial demographic. I just want to buy your clothes cheap — the brand that was established before the founders sold it. I’ll have to go spend money at Torrid or Forever 21 instead.

    • Anti-Holly 11/20/2017 at 1:24 pm #

      What You Sound Like: “I’m a deeply spoiled nonsense person who cares more about getting her way than literal acts of charity.” I’d encourage you to check yourself, but it appears you have already wrecked yourself.

      • nikkii 11/20/2017 at 9:03 pm #

        dear anti-holly : you are my internet hero of the day ???

      • Pro Anti-Holly 11/21/2017 at 9:22 am #

        I am literally dead from your reply Anti-Holly! Perfect! Thank you!

        • That word doesn't mean what you think it means 11/22/2017 at 4:02 pm #

          If you’re literally dead, how are you typing?

    • Michelle 11/21/2017 at 11:27 am #

      Agree 100% Holly Patricia. I was looking forward to a Modcloth sale on Black Friday rather than a tax write-off for Modcloth. 🙁 The company sold out to Walmart who obviously would rather give into Black Friday shoppers and make a profit during a peak shopping time.

    • Jenn 11/21/2017 at 12:58 pm #

      What Anti-Holly said.

      God, it must be so hard to wait until Cyber Monday, because they will be doing some deals then. How about we focus on the good of their message instead of complaining about everything?

      • Kaitlin 11/24/2017 at 5:31 pm #

        I agree with you Jenn!!

    • Jessie Saenz 11/21/2017 at 3:27 pm #

      You can also check out Unique Vintage, they are pricey, but very stylish 🙂

    • Huffy 11/22/2017 at 12:48 am #

      Call me a cynic, but this was my first thought as well :/ at least they are donating to charity I suppose.

    • Holly Jolly 11/22/2017 at 12:49 pm #

      Isn’t Cyber Monday the time for big online deals anyway??

    • Adriana 11/22/2017 at 5:29 pm #

      That selfish attitude is precisely what is destroying our society.

    • Meagan Wolski 11/23/2017 at 7:29 pm #

      Well said!

    • Katdog 11/24/2017 at 10:52 pm #

      I think youre the millenial who cant see good. Sorry you pay more than junk from forever21…please take your brain elsewhere

  6. Erin 11/20/2017 at 9:01 am #

    So, you’re giving yourselves a tax write off rather than giving customers a discount. Sounds accurate for a company picked up by Walmart.

    • Please just stop 11/21/2017 at 3:33 pm #

      Tax write off sure… did you miss the part where they’re giving money to help women in need? If tax write offs encourage people to do this sort of thing, more power to them. You’re welcome to follow their example and enjoy your own tax write off. Literally no one is stopping you.

      • Tax Write off Math 11/21/2017 at 7:10 pm #

        alll-rightey folks. Do you understand how tax write-offs work? Lets say they can write off 50% of everything they spend (which is really way way too much. But – for the sake of the argument) – so for every $1000 they spend helping women who can’t freaking afford to buy presentable work clothes for their own job interviews, they don’t send $500 to IRS. Instead of $500, they pay $1000. They didn’t have to do that!

        • Devil's Advocate 11/22/2017 at 9:31 pm #

          I hate to correct you but they aren’t giving away ANY money. They are giving away clothing and adding up the full price value (not clearance or sale price) to $5M.

          People are suspecting that thecharitable tax deduction for a donation at retail price value is much larger that the corporate loss tax deduction for unsold merchandise.

          I’m not sure if this is a big legal department move or a real charitable thing but a little skepticism never hurt anyone.

        • Cynical 11/23/2017 at 1:08 am #

          Except what they will be doing is donating clothes that they will value at $xxxxxx amount of dollars for tax write off purposes, but those clothes actually only cost the company $xxxx.

        • Katdog 11/24/2017 at 10:55 pm #

          God, people are so dumb. YOU would rather benefit, than them HELP with an IMPORTANT tax write off that HELPS SOMEONE OTHER THAN YOURSELF. A. Educate yourself in tax write offs b. Dont be a selfish jerk.

    • Sam 11/23/2017 at 12:10 am #

      How stupid are you? Maybe Google how tax write offs work. Google is free, I’d recommend it.

      Also, for everyone too stupid to think this through, brick and mortar stores usually participate in black Friday and websites participate in cyber Monday, which modcloth is doing. But go ahead and cry about the stupidest first world problem instead.

    • Laura D 11/23/2017 at 5:53 pm #

      So don’t shop there. Find something else unproductive to do with your time. Go to work maybe. Learn math. Educate yourself on tax writes offs and corporate taxes. Find a real cause to fight about. Find a real problem to cry about.

  7. Sonia Ocasio 11/20/2017 at 9:15 am #

    Fantastic! Let’s join!

  8. Laura 11/20/2017 at 9:51 am #

    Wouldn’t it make more sense to close on Thanksgiving Day so ModStylists and Support can spend time with their families?

    • ModCloth 11/20/2017 at 3:28 pm #

      Laura, Thanks for your feedback! We agree that Thanksgiving is a time to spend with family and friends. We’ll have a very limited staff working from home that day during shortened hours so that we can respond to any pressing concerns from customers.

  9. Elizabeth 11/20/2017 at 12:34 pm #

    This is amazing!

  10. XA 11/20/2017 at 12:52 pm #

    Great idea, I try not to buy anything on Black Friday and I appreciate ModCloth focusing on what really matters!

  11. Maddy 11/20/2017 at 1:01 pm #

    I feel like you could have chosen to do this at any point in the year, but chose to do it for Black Friday so that us, the consumers, will miss out on deals. And you’re trying to make us feel bad for spending all our moneys on Black Friday. But ya know what? I’m just gonna go to Forever21.

    • ModCloth 11/20/2017 at 3:31 pm #

      Maddy, Keep an eye out for our Cyber Monday deal. It will be worth the wait!

      • Kelly 11/20/2017 at 8:37 pm #

        Cyber Monday is the worst. I’m back at work trying to get through multiple days off worth of crap. I certainly don’t have time to try and snag stuff on sale. No big loss on black Friday though. Modcloth hasn’t ever really given good black Friday deals.

      • Kerry 11/20/2017 at 9:49 pm #

        Your press release said 30% off. Your normal Black Friday deal was 50%. Not sure that’s “worth the wait”. I agree with the other commenter who said if what you ACTUALLY cared about was your staff and not just giving yourself a tax write-off while coming up with an excuse to not offer loyal customers a once-a-year great deal, you’d close Thanksgiving instead.

        • Kerry: Your white privilege is showing!!! 11/22/2017 at 1:43 pm #

          Way to not come off as a spoiled, entitled white woman! Don’t worry about missing out on the sale though; I don’t think ModCloth sells stuff that matches your MAGA hat.

    • April 11/20/2017 at 7:47 pm #

      Wouldn’t it stand to reason that they could also hold a super sale during any point in the year, not just the day after Thanksgiving when people want to be at home and spending time with their families anyway? The company is trying to do a nice gesture, and you’re over here being selfish because you want cheap clothes.

    • Sam 11/23/2017 at 12:11 am #

      What a stupid, entitled attitude. Are you this heartless all year, or especially on thanksgiving? Do you ever think about others, or just saving a buck?

    • Katdog 11/24/2017 at 10:56 pm #

      Wow. Selfish much.

  12. Kelly 11/20/2017 at 1:22 pm #

    I understand not wanting to be bothered with chaos at a brick and mortar store. Shutting down a website seems pointless. Who is getting the day off? A handful of web developers? And for what purpose? So we can all give ourselves a pat on the back for focusing on what matters? What exactly is that? Why haven’t people been doing that all year round? You might think consumerism is the worst thing about this time of year, but for me it’s the hypocrisy and slacktavism.

    • Jen 11/21/2017 at 1:39 pm #

      You think only a handful of web developers runs Modcloth? How about the 300+ employees who receive, ship, and return product everyday in their fulfillment center. They get to choose to have the day off, or spend their time giving back to the community. You think its pointless for all of them to have the option to spend time with their families or be able to do something meaningful with their day? These comments are ridiculous. For the people who hate Modcloth for being bought out by Walmart, its very interesting that you still take the time out of your day to read through comments and add your 2 cents. The company is trying to do something positive for a change. If you don’t want to give them a 2nd chance, move along already.

    • HJ 11/21/2017 at 7:50 pm #

      My fiancé is a web developer who works on shopping sites and rarely is able to take Thanksgiving and black Friday off because of the crazy demands the clients place on him. So, yeah, all those web developers deserve a break because if they’re anything like mine, they’ve been working their butts off for weeks getting ready for black Friday and cyber Monday not to mention their normal duties. So, yeah, you may think it’s hypocrisy but maybe, just maybe, they’re actually trying to do something good. Maybe let’s all be positive for a hot minute and see how that feels.

      • Jessie Flori 11/24/2017 at 7:39 pm #

        Completely valid point. I agree! Just because the internet is always on, does not mean it has to be! We, the people who create and control the web pages, have the power and the right to take a stand and shut off for 24 hours.

    • Sam 11/23/2017 at 12:13 am #

      That’s so ironic you’re calling out their slacktivism from behind your keyboard. You really made a difference in the world, good job!!!

  13. maggie 11/20/2017 at 1:43 pm #

    Great… I was waiting for Black Friday to be able to afford Modcloth. So i guess i wont be buying anything after all.

    • ModCloth 11/20/2017 at 3:31 pm #

      Maggie, Keep an eye out for our Cyber Monday deal. It will be worth the wait!

  14. Laura 11/20/2017 at 2:18 pm #

    I have literally been waiting an entire year for your Black Friday deal. You gave 40% off last time and I’ve been saving up and holding out for some items I had my eye on. This news comes as a huge disappointment for me. I don’t understand how shutting down your site on Black Friday accomplishes anything good for your site. You are an online-only business model. Your goods don’t encourage people to leave their families over Thanksgiving to trample people in the mall. What you do instead allows for people to gather with family and friends to look at shopping carts digitally. It’d be one thing if you were Wal-mart making this protest about Black Friday. But you guys? This is a huge mistake, and you lost several hundred dollars of my business.

    • ModCloth 11/20/2017 at 3:30 pm #

      Laura, Keep an eye out for our Cyber Monday deal. It will be worth the wait!

    • Sam 11/23/2017 at 12:14 am #

      Are you this selfish all the time, or only on thanksgiving? I’m so glad at this time of community and family you’ve got your eye on the prize, saving a dollar at the expense of everything else.

  15. Brooke 11/20/2017 at 2:34 pm #

    Enough with the hate people! Modcoth is more reasonable than MAAANNYYY other retailers in general and has much better style!

    It’s a great cause and they runs specials and items go on sale often so I as a single mom can afford them at times! Rock on Modcloth!!!!! Thanks for being awesome and the only store I can actually recommend to my skinny friends to buy things they see in me they love!

  16. Connor 11/20/2017 at 2:36 pm #

    Thank you – Take Thanksgiving and Friday Off you deserve it!

  17. Allison 11/20/2017 at 3:27 pm #

    Good for you! Love that! Are you still offering the 40% beforehand? I’d love to make a difference. Thanks!
    🙂 <3

  18. Liz 11/20/2017 at 3:38 pm #

    Spoke to customer support there will be a cyber-Monday.

  19. Meg 11/20/2017 at 4:11 pm #

    Haters gonna hate, Mod Cloth, but I think this is a great idea that’s in the spirit of the holidays. I like how all the old people are getting mad because they don’t know what Cyber Monday is. I’m getting a good laugh out of some of these customer responses! Charity + comedy = a job well done. Definitely going to buy my New Years dress here.

  20. Cortney 11/20/2017 at 5:08 pm #

    On the one hand, Dress for Success is an amazing charity and it’s great Modcloth is supporting them! On the other, this kind of feels more like an excuse to not have a Black Friday sale which takes some of the shine away from the good feelings. I hope your support team has Thanksgiving and Black Friday off!

  21. laurie 11/20/2017 at 6:12 pm #

    Hmm. I smell a tax write-off. In the meantime though, I’m spending at other companies, like Unique Vintage, who held their sale early. Couldn’t wait for the “possibility” of a deal. Also wanted to make sure that I got the things that I really wanted, that I’d been waiting months for. Sorry guys. Teasing that a sale is coming on Monday won’t do it for me.

    • Sam 11/23/2017 at 12:15 am #

      Are you this selfish all the time, or only on thanksgiving?

  22. Taylor-Mae 11/20/2017 at 6:42 pm #

    I love this idea! I hate black Friday.

    Awesome job ModCloth, I’d much rather see a successful company give to a charity than see a bunch of people fighting over the best deal. The idea of saving a few dollars turns people into animals. I always avoid sales at my local shops because it’s so depressing to see how many people show up fighting for a bargain when they don’t normally shop there.


  23. Ita 11/20/2017 at 6:49 pm #

    I wouldn’t normally comment but I’m baffled by the negative reactions. I think this is a great idea, not to avoid holding a sale (you’ll have one after all, just a couple days later), but as a way to step back and refuse to engage in that frenzied push to get people shopping mindlessly. I see it as a show of respect to us customers. Kudos to you! I’ll be here for Cyber Monday.

    • Ita 11/20/2017 at 6:53 pm #

      Also, as someone who knows all too well how easy it is to fall down the “bargain” trap amidst the BF frenzy, I definitely see the point in shutting down the site.

    • Shallyn 11/20/2017 at 11:06 pm #

      I completely agree! I’ve worked Black Fridays since 2010. It’s getting a little out of hand opening up so early on thanksgiving. I remember last thanksgiving I kept checking deals on my phone the whole time. Cyber Monday is for online sales anyway and who cares the intentions of a company, if a charity gets funding I’m happy!

    • Anna 11/21/2017 at 12:29 pm #

      Agreed, plus I tend to prefer that websites only do either Black Friday or Cyber Monday as I’m always concerned when buying on Black Friday that it’ll just be an even better deal on Cyber Monday, or vice versa.

  24. Bethany 11/20/2017 at 8:56 pm #

    I’m not actually going out to Black Friday in brick and mortar stores. I’ve been more of an online shopper for several years. I find it inconvenient that your site will be down for a day while you make your point about your charitable cause. Thanks for whatever sale you are planning on Cyber Monday. Let’s hope I don’t spend all my disposable funds on Amazon.

  25. Terrie 11/20/2017 at 11:32 pm #

    Wow! I agree. If you want to donate to charity, do so. I was looking forward to your sale . Why do you have to not have a black friday sale? Better idea, donate a percent of black friday sales to charity.

  26. Toriell 11/21/2017 at 12:47 am #

    I used to love Black Friday, because it was just an excuse to spend time with my family and annoy (In good spirit) my sister as she moaned about how early and cold it was. It was about hot cocoa (or coffee) keeping your hands warm and meeting new people who were in the holiday spirit, which warmed the heart. Then Gray Thursday came and it all went to pot. I’m glad you are giving me a way to feel good about Black Friday again and a chance to get that holiday feeling!

  27. Jessica 11/21/2017 at 2:53 am #

    Just curious, will the site be completely inaccessible, or is it that purchases will just be processed after Black Friday? Asking on behalf of all international shoppers in different time zones who don’t have Thanksgiving or Black Friday off.

    • ModCloth 11/21/2017 at 4:06 pm #

      Great question, Jessica! You’ll be able to access your account information, but will not be able to view products or place orders on Friday! The site will be inaccessible (minus your account info) from 12:00 AM EST on 11/24 until 12:00 AM EST on 11/25! Feel free to contact our Customer Care team if you have any more questions at support@modcloth.com.

  28. Sarah 11/21/2017 at 5:27 am #

    The way people are arguing here is just as crazy as grown people fighting over something in a store front on “Black Friday”, is just plain silly. the majority of web sites that sale merchandise do not have a Black Friday however several do have the Cyber Monday sale just as ModCloth has said in this post numerous times they ARE having. I appreciate what you guys at ModCloth are doing by giving back, the primous of the season is after all “Giving”. I also feel that with knowing that ModCloth is donating to a charity of any kind at all is admirable. If any one of the 6 people who left really rude and nasty posts here and the 4 of you who made just rude post were 1 of the people who received one of the items that ModCloth donated you wouldn’t be being so rude and nasty. Just looking at these post angers me instead of publicly displaying your hatred why can you people not just send ModCloth a email so not everyone has to see it, in second thought “If you don’t have anything nice to say don’t say nothing at all”. I hope everyone at ModCloth and all around the world have a Happy Thanksgiving and a Merry Christmas!!!!!!! Again great job ModCloth you guys keep up the good work and Sincerely Thank You for your generosity!

  29. Jeri 11/21/2017 at 7:37 am #

    Thank you ModCloth for giving your employees the holiday.
    I work retail and for a wholesale company with a website, so I know how many staffers are actually needed to work on holidays.
    I’m disappointed a lot of the other customers don’t value quality of life for anyone else.
    All the best to you all!

  30. Colleen 11/21/2017 at 9:19 am #

    Love it! This is an amazing idea! Not only for the idea of giving back, but also the idea of trying to shatter the idea that consumerism is so important that people need to be ripped from their families earlier and earlier on Thanksgiving Day, let alone working hell-ish hours on Black Friday. I’ve never participated in Black Friday shopping for this very reason. Keep up the great work!

  31. Stacy 11/21/2017 at 11:41 am #

    I think this is a great idea. Good for you for giving back! I will admit I’m a little sad to miss out on your black Friday sales though. I look forward to them every year.

  32. Michelle 11/21/2017 at 12:56 pm #

    Modcloth has responded to a few posts to “watch for Cyber Monday” deals. How good of a discount is Modcloth offering for the wait? Otherwise, I’ll be spending my money elsewhere. Mismatched and other online clothing sites are offering Black Friday deals.

    • Sam 11/23/2017 at 12:17 am #

      Are you this selfish all the time, or only on thanksgiving?

    • Jamie 11/23/2017 at 9:39 pm #

      what is Mismatched? url?

  33. Marie 11/21/2017 at 1:27 pm #

    This is brilliant! I find that amazing and I truly hope that other retailers will join you.

  34. minkysmom 11/21/2017 at 1:31 pm #

    Gosh I am kinda embarrassed at how people are reacting… it’s one thing to be disappointed there won’t be a sale, but to be angry to this extent, because you can’t buy CLOTHES? come on now…

    • Sam 11/23/2017 at 12:17 am #

      Right?! Faith in humanity lost for the evening. It boggles my mind how incredibly selfish all these people are!!!

  35. EMbem 11/21/2017 at 2:40 pm #

    You do realize that 5 million in retail value is actually not 5 million, right?

  36. Jessie 11/21/2017 at 5:15 pm #

    Dress for Success is a GREAT charity. I have personally volunteered there and they are much needed in the community and a much needed resource for many women. Thank you for giving them merchandise. Great cause!!

    (And ladies, ModCloth has 40% sales yearly anyway….)

  37. Marie 11/21/2017 at 5:32 pm #

    Just one more reason to love you guys. 🙂

  38. Kate 11/21/2017 at 6:26 pm #

    This is amazing! My girl crush is so growing on you????

  39. Kay 11/21/2017 at 8:02 pm #

    Give ALL your employees the day off on Thanksgiving if you actually cared. I own an ecommerce store, and it makes zero sense to actually shut down a website. I’ll be taking the day off on Thanksgiving, but I’m still taking orders; they just won’t be shipped until the next day. You can still do your tax write off I mean donation while keeping a website open. This is hilariously stupid in so many ways, I feel like PR didn’t really think this through. ? Doesn’t really matter though, have slowed down my modcloth shopping a while ago,

  40. Jessica 11/21/2017 at 8:42 pm #

    I love the idea of donating to “dress for success”, but it’s also unfortunate that you are skipping one of the only times a year people can actually afford to buy your clothes. This is a fun, funky brand, that sells a style that is very hard to find elsewhere. Sadly, it’s also not affordable for many people and Black Friday is the one chance a year we have to get that special piece we have had our eye on. It’s one thing to boycott Black Friday in brick and mortars, it’s entirely different for online based stores to do so. You really aren’t helping your base demographic at all.

    • Ashley 11/22/2017 at 2:20 pm #

      Exactly…only the 1%’s on here dont care bc they have mommy and daddys credit cards.
      Poshmark and Makemechic have similar items.

    • Dina Saur 11/24/2017 at 9:06 am #

      Exactly. I feel like some of the same people who would be in line to be helped by Dress for Success are being hurt by this promotion.

  41. Beez nuts 11/21/2017 at 10:30 pm #

    Why do all you guys think you’re entitled to sale prices just because The Man tells you Friday is some kind of special day? Who cares. Thrift stores have cute dresses on the cheap EVERYDAY.

    • Ashley 11/22/2017 at 2:21 pm #

      Awww must be nice to not have to worry about money….#youaretheproblem

  42. crystal 11/21/2017 at 11:40 pm #

    I think it’s a great idea! Cyber Monday it is!

  43. Rebecca 11/22/2017 at 12:13 am #

    I am thoroughly confused by all the people saying they’re going to spend their money at Forever 21 instead of ModCloth due to their charity work on Black Friday…. they’re not even in the same realm (in my mind) of fashion quality or style.

    Also, ModCloth has an extensive collection of clothing on sale at all times, so why all the griping? Black Friday is an antiquated marketing scheme that is hurting the retail industry.

    There are a lot of “Negative Nellie’s” on here, and I’d like to let the ModCloth team know that I appreciate your work, and am glad that you have the ability to give back to such a great organization like Dress For Success.

    • Ashley 11/22/2017 at 2:19 pm #

      yea the sale on their sale section leave so much for everyone…. Must be nice to have tons of money to buy all this over priced stuff.

  44. Brenda 11/22/2017 at 3:20 am #

    Black Friday is yours to do as you choose and I thank you for giving back. I know you could have done it without shutting down your site, but by shutting down you get people’s attention. Maybe your act will inspire others to give back too. And for those of you that are upset that Modcloth will be shut down on Black Friday, I promise you, you will get over it. Happy Thanksgiving!

  45. Amber 11/22/2017 at 8:24 am #

    They have great sales all year long (just snagged stuff when they had the extra 40% off clearance sale) so quit complaining. They’re donating to women in need and your petty wallet will survive.

    Shop at Charlotte Russe on Black Friday if you’re that distressed about it.

  46. Lamb 11/22/2017 at 12:16 pm #

    Man, all these upset people on here about no black friday sale make it seem like Modcloth never has 40-50% sales at any point and time. THERE’S ALWAYS SOME SALE GOING ON Y’ALL! Chill out and embrace the spirit:

    – GIve back
    – Quick being so greedy you literally whine that they would rather give to charity then perpetuate some senseless “sale” day.

    • Ashley 11/22/2017 at 2:18 pm #

      Must be nice to get to shop and not worry about a price tag…. we are not all that lucky.

  47. Sincerely 11/22/2017 at 12:44 pm #

    Wow, hot topic! Canadian customer: so, retailers here didn’t really tune into the Black Friday concept until the last few years (we have Boxing Day/Week in Dec instead) so of course I understand the anticipation of looking forward to deals (I personally don’t buy anything from Modcloth unless there’s a sale – it helps a little with the hit I take on the exchange, so I’m used to waiting) I also assumed there would be a juicy deal on Black Friday that I could pounce on and I admit I was bummed… but this is also the time of year in both Canada and the US when more focus is on giving, being grateful, sharing, family and being thankful so I understand the gesture… imagine: Modcloth could shut-down their website any day of the year and/or give back any day of the year (they don’t even have to post their intentions to donate!) but shutting down on some “random Tuesday” probably wouldn’t get much attention – they want to bring awareness to their charity of choice naturally (bringing awareness to a charity can be half the battle!) boy do they have everyone’s attention now!! And there’s no harm if others are inspired to give, in spite of some negative posts it seems many commenters with a positive attitude have things in perspective and might have been inspired to share too – that is never a bad thing! Keep a look out for great deals at all times like the savvy shoppers that you are – and keep a place in your heart for those less fortunate all year round 🙂

  48. Marie 11/22/2017 at 1:04 pm #

    I give credit for your act of kindness. Be also lets be honest did anyone ever stop to think that maybe their employees want to take advantage of the black Friday sales themselves.

  49. Stephie 11/22/2017 at 1:25 pm #

    That’s so great, loyal customers will be waiting to buy when you come back. Happy Holidays Everyone !

  50. Ashley 11/22/2017 at 2:16 pm #

    SO….what you are saying is you don’t want a loss on black Friday and donating 5 million whatever to a charity so you can have a tax write off? With how over priced your things are we all look forward to actually being able to afford it. So congrats on your “giving back”. A charitable thing would be to do both. Ill make sure to tell my husband to cross all the stuff he was going to get for me on black friday.

  51. Nic 11/22/2017 at 3:32 pm #

    I’m pretty sure that “Giving Tuesday” is exactly this. Way to skip out. It’s on November 28, 2017 this year FYI.

    • Jamie 11/23/2017 at 9:35 pm #

      they’re skipping out of having to have a sale, tbh

  52. ModCloth 11/22/2017 at 4:10 pm #

    Thank you all so much for the feedback and lively conversation! We want our blog to be a place where everyone can share their thoughts and opinions no matter what they are. Please be sure to be mindful of our Community Guidelines. We love that our Community is so passionate, but we also ask that you respect those with other opinions. Keep the conversation going!

  53. Stephanie 11/22/2017 at 4:50 pm #

    As someone who once couldn’t afford work clothes or groceries or much of anything other than rent… I looked up this charity. If I were to have tried to access their resources I would have had to have driven over 100 miles to get there but only after getting a referral from some other non-profit and by appointment only. Maybe you (modcloth) could post some more information about accessing these resources, it might really help someone. It seems really difficult at first glance.

  54. Monique 11/22/2017 at 5:05 pm #

    In the past I have spent tons of money at Modcloth.com. Since they were taken over by Walmart, when I see something cute I just search the brand and buy direct from them. To that end, Folter and Retrolicious are having a 40% off sale Black Friday. Go spend your money there 🙂

  55. Not Millenial... 11/22/2017 at 5:59 pm #

    Great idea! Thanks for stepping off the train (and I specifically came to see if there would be a sale on Black Friday but you gave me pause for thought and I think I’m skipping out on shopping entirely – online or IRL)!

    And since we’re on the topic of initiatives that are encouraging thoughtful consumption, love your styles but could you offer some more items – women’s tops, nightwear, etc. – in organic and/or fair trade materials?

  56. Katie Floyd 11/22/2017 at 9:12 pm #

    I think this is amazing, and I will continue to shop here even more, that and I am plus size and yall have the cutest plus size clothes. Thank you, and Happy Thanksgiving!

  57. Rosie 11/22/2017 at 10:26 pm #

    Let me add my voice in support of what you’re doing and all that you do. I appreciate your ethics and your very strong symbolic gesture, here! I hope you guys are inundated with great candidates for the Giving Back Contest and that you have fun with the results and the winners!
    Thank you for giving us a moment of reflection on this holiday and thank you for committing to Dress for Success. You have my patronage forever!

  58. Mary 11/23/2017 at 9:31 am #

    This is meaningless when WALMART owns you. Disgusting. I’m so mad I didn’t know until today; I made a large purchase last month and never would have otherwise.

  59. Victoria Blade 11/23/2017 at 10:42 am #

    I’m so inspired by this!! It is so rare for a company to take a stand like this. I am in full support of your decision to boycott the capitalist bullshit of black friday. It’s gotten out of control and appreciate you taking a stand. THANK YOU! This makes me even more loyal to your brand! 🙂 Happy Holidays!

  60. Ann W. 11/23/2017 at 12:06 pm #

    I have been a very loyal Modcloth customer and still will as long as you don’t ever talk politics like Effie’s heart did (they lost me forever) I could care less what you do or when you do it, it sucks no black Friday sale but it’s one day , Ill be out spending my money everywhere else but I will still return to sit down in my lounge pants go bra less and drink my espresso, watch my hallmark Christmas movies in the comfort of my home and shop on your site throughout the other 364 days of the year.
    Have a great turkey day !!!!! You cant make everyone happy no matter what decision you have.

  61. Amelia 11/23/2017 at 1:17 pm #

    I also checked the Mod Cloth website (from Italy) looking for BlackFriday Sales. I admit that. But when instead I read about their Break-up with the BlackFriday… well, that got me thinking. I don’t really NEED to buy ANOTHER dress or another pair of shoes or another bag.
    It’s not really a priority. And I don’t Really need to go surfing like a crazy person to find this or that super-deal.
    This is not what real-life is about. We’re all just consumers. Stupid and shallow consumers I might add.
    I can buy one pair of shoes any other day of the year, instead of 2 pair of shoes on Black Friday… my life doesn’t depend on that! Let’s think about the bigger picture here.

    Tomorrow, Black Friday, all the Amazon employees will be on strike. A Nation-wide strike, here in Italy.
    Let’s re-think this Black Friday madness.

  62. Ana Ol. 11/23/2017 at 4:38 pm #

    Bravo!!! Other retailers should follow your example. I applause your effort to contribute back to the community! Thank you!!!

  63. Lisa 11/23/2017 at 5:37 pm #

    Yesssa!! I own a little antique/furniture/home goods store in my hometown and I shut it down from Monday thru Friday. I couldn’t agree more- I hosted a big EXTRAVAGANZA for my customers last weekend, giving away items, big, big discounts and gift cards to my store. We had a blast!! I had some of our brave teenagers model vintage tree skirts…..wearing them as capes, of course. There are ways to treat your customers with respect and be able to give back to them in a fun way. There is no need to force people to get up at 2 a.m. to rush to the local “who gives a &€!|<_7-mart” to be able to afford a decent Christmas for their children. If a store chooses to partake in evil, Black Friday, it is THEIR CHOICE. Those of you having a temper tantrum, because the store won’t be open because ModCloth has chosen to redirect their time and THEIR MONEY, SHOULD BE ASHAMED OF YOUR SELFISH,CHILDISH, BAD, BAD MANNERS.
    I thank God that I enjoy giving more than I enjoy getting. I will sleep well, I hope you all can do the same. And before I forget, Happy THANKSGIVING everyone! God bless, lisa

  64. EKT 11/23/2017 at 7:07 pm #

    I don’t ever shop on Black Friday, and I LOVE it that ModCloth will be closed! I’ll be spending part of my Friday giving back in my own little way – volunteering as a cat caregiver for my local humane society. Shame on the haters and trolls who can’t appreciate what ModCloth will be doing to help women in need.

  65. April 11/23/2017 at 8:08 pm #

    Wonderful!!! I love your clothes and your “giving back” spirit!!

  66. Terralynn Lake 11/23/2017 at 8:14 pm #

    Wow, just wow! The more posts I read the more upset I got. I am feeling embarrassed to be a human. So many selfish people who care only about their wants. Apparently most of ModCloth shoppers have always been entitled people with cash to burn.

    Compassion and caring needs to be learned by so many people. There are many good causes to support. Causes that actually HELP people. Tax write off? Sure, a PORTION of donations to 501c-3’s are tax deductible. Do your research and educate yourself before you spout off about things you are not educated on.

    There are many companies who have started this practice. I salute them. The overabundant spending that happens this time of year seems to be more and more about status and showing off. Less about a meaningful, heartfelt gift. It’s so sad what the human race has become.

    Be thankful someone cares enough to support this type of organization. You never know when your circumstances might change. You may find yourself in need of support and assistance. I only hope that each of you can learn gratitude and generosity without having to experience trauma.

  67. Jamie 11/23/2017 at 9:34 pm #

    Plus you get out of having to have a big sale on your products too! lol.

  68. Trusey 11/23/2017 at 11:04 pm #

    Your clothes are already over priced and now you’re boycotting the opportunity to give your loyal customers a discount on one of the biggest shopping days of the year under the guise of charity. ??Ok Walmart! Get on with your bad self. I’m boycotting this company for life. Enjoy your Friday 🙂

  69. Gwynyd 11/24/2017 at 1:52 am #

    Perhaps next year offer to donate a percentage of all Black Friday sales AND offer your customers a discount as well. I feel it would encourage your customers to purchase with others in mind and in the spirit of the holiday.

  70. Tijuana Canders 11/24/2017 at 5:14 am #

    Oh, Gosh! Geesh! What can’t I say that everyone else already hasn’t said! You guys ROCK!!


    Tijuana L. Canders,

    Author via amazon.com Entrepreneur via lavenderbookreviewsliteracy.webs.com youarelovedinchrist.com

  71. Haley 11/24/2017 at 6:47 am #

    I was so excited to get this email! Even the tag line was cute! 🙂 I’m not really a fan of Thanksgiving because of the history and how much capitalism has become most of the holiday, but this competes that. I know this was probably a business risk, but I appreciate the effort, and I’m sure the women you help will, too. Looking forward to cyber Monday!

  72. Ice Tee 11/24/2017 at 6:49 am #

    I had no plans to buy from ModCloth. But after your friday shutdown – taking a stand… I am definetly supporting you by buying something when you are back. KUDOS!!

  73. Tabaqui 11/24/2017 at 9:45 am #

    Absolutely awesome. I despise the entire idea of ‘black friday’, and have never participated. The greed and selfishness of people running and grabbing and *spend spend spend* is just so gross.

    I love that you’re focusing your charitable dollars on women who are trying to better themselves – thank you, ModCloth!

  74. Kerri McNolty 11/24/2017 at 11:05 am #

    Commenting from Canada where we are in undated with all of the Black Friday messaging from across the border. I absolutely LOVE this. As a business owner I appreciate and respect the bold statement and risk that you are taking by doing this, and I sincerely hope it inspires other retailers to do the same. Sales do not have to be about 1 day madness, and I think your move to get people to think and reflect about those in need is admirable. Nice work! I will continue to support ModCloth from the north.

  75. Julie 11/24/2017 at 1:16 pm #

    Cheers from a New Zealand customer. It’s a great gesture. Sure you can get picky over details but look at the big picture.

    I work retail and NZ has recently taken Black Friday onboard. What a load of hype over nothing! The retailer ALWAYS wins!

    Good on you ModCloth for giving something back!

  76. Jenna 11/24/2017 at 3:41 pm #

    This makes me love you even more. xxxxxxoooooo

  77. Droppingby 11/24/2017 at 4:48 pm #

    You. Guys. ROCK. 🙂

  78. Kaitlin 11/24/2017 at 5:32 pm #

    This is an amazing idea and I just wanted to say thank you for taking the time to help people in need. Amazing example!

  79. Vanessa Ryan 11/24/2017 at 8:18 pm #

    I love this idea (and your clothes), on my Instagram (@wanderlots) I posted a very deserving person for the ModCloth giving contest, but unfortunately my hashtags are not working, so my post does not come up! Ugh Instagram. The link does work for the tag, but I just wanted to make sure she could at least be in the running. She does so much for foster kids and just fed over 300 of them Thanksgiving dinner, the $4500 would go a long way in her efforts to make sure that every foster child feels included and loved.

  80. Heather 11/24/2017 at 9:13 pm #

    How will you pick winner?

    • ModCloth 11/25/2017 at 8:16 am #

      Our panel of judges will choose the winner based on a few criteria: a.The merit of your nominee and their cause ;
      b. The persuasiveness of your post content;
      c. How closely the submission aligns with a ModCloth core value: female empowerment, inclusivity, or body positivity
      For all the deets, check out our contest rules here!
      Good luck!

  81. Francesca Cunliffe 11/24/2017 at 9:36 pm #

    Love this! Great idea, Modcloth!

  82. USA Leather Jackets 11/05/2018 at 10:02 am #

    Thank you for sharing this wonderful post. Really great events these are. My store is giving amazing discount

  83. Leather Wonder 10/22/2019 at 3:12 am #

    Absolutely awesome. I despise the entire idea of ‘Black Friday’, and have never participated.

  84. Custom Leather Jacket 10/28/2019 at 5:36 am #

    This is nice that you are offering discount to your customer. I have online store which always offer discounts for custom leather jacket for men and women in USA.

  85. bagywagy 01/24/2020 at 8:16 am #

    Awesome post, and incredible site. Thank you very much for sharing this wonderful post. I like it.

  86. Womens Bomber Jackets 02/22/2020 at 5:40 am #

    you give me such a great black Friday deal. Thanks for sharing this


  1. The Real History of Black Friday: A Timeline | Narvar UK - 01/18/2019

    […] web orders. Instead, the company encourages its customers to #OptOutside. Likewise, in 2017, ModCloth shut down its site and donated $5 million in merchandise to Dress for […]

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