Year of Dresses header

Announcing Our Year of Dresses Contest — UPDATE: CONTEST HAS ENDED!

Year of Dresses header


What if, for every month of 2013, you received a unique new frock that you got to hand pick? You would be the most stylish gal on the block, and certainly the envy of all your fashionista friends, that’s for sure! Sound good? Then, you should participate in our “Year of Dresses” contest!

To enter, submit either a photo or a 2-minute video that showcases your personality and stellar style to our Facebook page between 1/1 and 1/15. Make sure to answer our questions listed in the rules below, too, either in the photo caption or during the video. The ModCloth Social Butterflies will choose two outstanding winners from the brilliant bunch, plus votes from the ModCommunity will select one more!  Each of the three will receive a year’s worth of darling dresses.

Before you start snapping photos or recording vids, make sure to peep these deets:

  • Each entry must answer three questions listed below, either in the photo caption, or within the video dialogue. The first two are required, and you can pick whichever third question you’d like to answer!
  • Only one entry per person, please. This means you can submit either a photo or a video, but not both! If you choose a video, make sure it is under 2 minutes, and be certain to submit it through Facebook.
  • You must own all rights to the photo or video that you submit, or have verifiable permission to use it. Also, if you use music in your video, please make sure you have expressed permission.
  • The wonderful winners will be announced on Friday, 1/18/2013, on our Facebook page.
  • Each month in 2013, the ModStylists will help the winners select their next nifty new dress — 12 frocks in total

In 200 words or less, what’s your Year of Dresses mission statement? Why do you want to spend 12 months sharing your style with our community?

If you had to pick one, what’s your favorite ModCloth item ever?

Choose one of the below as your QUESTION 3
What’s your superhero name and power?
If your pet could talk, what would it say about you?
What’s the best fashion or style advice you ever received?

Good luck, style mavens – we can’t wait to see your sweet submissions! While you wait to see who are our lucky winners, why not browse our stupendous selection of  fab frocks!

UPDATE (1/18/2013) — After verifying all votes and selecting our picks, we are delighted to announce the Year of Dresses winners are Kayla, Sarah, and Summer! Thank you all so much for sharing your inspirational style and delightful personalities with us.

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  1. Becky Bedbug (@BeckyBedbug) 01/01/2013 at 3:51 pm #

    What a fantastic contest!I can’t wait to try this out!


  2. sydney malain 01/01/2013 at 9:48 pm #

    Definitely going for it! i would love to do this for my blog!

    • sydney malain 01/05/2013 at 4:22 pm #

      i’ve seen comments about people buying their votes from other sites. Is there a rule about this?

  3. Olivia 01/02/2013 at 7:22 am #

    at 0:14 you remind me sooooo much of Colleen Moore.

    Anyways, very excited for this!

  4. Vali 01/02/2013 at 9:38 am #

    I need to know first, is the contest worldwide? Hope so!


    • ModCloth 01/03/2013 at 10:26 am #

      Hi, Vali! Yes, this contest is worldwide, but, if chosen, you’ll receive a giftcard each month. You’ll then work with our team and our fabulous ModStylists to select your dress each month. Hope that helps answer your question, and good luck!

  5. Rebecca 01/02/2013 at 12:08 pm #

    Wow, this sounds awesome!

    I am confused by Question #1: QUESTION 1
    In 200 words or less, what’s your Year of Dresses mission statement? Why do you want to spend 12 months sharing your style with our community?

    Specifically, the “spend 12 months sharing your style with our community” bit. Does the winner need to submit a picture of their new dress each month?

    • ModCloth 01/03/2013 at 11:47 am #

      In question 1 we want to know more about you and your style. What style philosophy would you share with our fans?

      Throughout the year we will continue to feature our winners and their fabulous dresses. 🙂

  6. Ti 01/02/2013 at 3:29 pm #

    I have one question only: Is it open to out-of-the-USA girls? 🙂

    • ModCloth 01/03/2013 at 10:28 am #

      Hiya, Ti! Yep, this contest is open to international folks, but, if chosen, you’ll receive a giftcard each month. You’ll then work with our team and our fabulous ModStylists to select your dress each month. Hope that helps answer your question, and good luck!

  7. Carly W. 01/02/2013 at 3:35 pm #

    Are there regulations about how old you have to be? And are there any locational restrictions?

    • ModCloth 01/14/2013 at 2:49 pm #

      As per Facebook’s policies, entrants but be at least 18 years old.

  8. Sabina 01/02/2013 at 7:54 pm #

    Cool idea, and pretty sweet prize. Though I sometimes wonder how you guys manage to host all these contests. Seems like a full-time job!

  9. Sarah 01/02/2013 at 11:25 pm #

    Can’t wait to work on my submission! Thanks for the awesome opportunity Modcloth 🙂


  10. Lisa L. 01/03/2013 at 1:12 am #

    Such a great contest and such a great opportunity. 😀

  11. Ashlee 01/03/2013 at 12:15 pm #

    Is there any way for non Facebook users to apply? I’m a big mod cloth fan but not on Facebook 🙁

  12. Ayla 01/03/2013 at 12:25 pm #

    So where do we submit the picture ?

  13. Fran 01/03/2013 at 1:11 pm #

    I have a question- so can it be like just one picture or can it be like something that looks like a moodboard, like on Polyvore?

    • ModCloth 01/14/2013 at 2:49 pm #

      You can use more than one photo, but you can only enter one submission.

  14. Laura 01/04/2013 at 7:07 am #

    It says be certain to submit the video through Facebook. Does that mean I need to just post the original on there? Or can I make a YouTube video and link to it on the Facebook page? Thanks for this awesome contest!

    • ModCloth 01/14/2013 at 2:50 pm #

      You need to upload the video through our contest app on Facebook.

  15. Rebecca 01/04/2013 at 10:44 am #

    LOVE this contest. The clothing is gorgeous, and the accessories to die for. <3

  16. Sara Modahl 01/04/2013 at 2:40 pm #

    I am super excited to try this out 😀 I love the clothing here and could really afford to redo parts of my closet

  17. Pin Up Fashion Clothing 01/04/2013 at 10:04 pm #

    Mind blowing contest. Waiting for it?

  18. Ruthann 01/05/2013 at 8:21 am #

    I entered the wrong contest! I submitted a pic of a dress to redesign/add to, etc. =P
    Must have been the last one? How to delete it?

    • ModCloth 01/14/2013 at 2:51 pm #

      We can delete your entry. 🙂 Stay tuned for the next Make the Cut design contest.

  19. Jillian Bee 01/06/2013 at 10:55 am #

    Outstanding contest. One quick question: does it have to be a photo, as in a photograph, or could I do some adorable drawings, as long as they’re representing me and my fave find?

    • ModCloth 01/14/2013 at 2:51 pm #

      We’d love to see you! Please include a photo of you and your style.

  20. G. 01/06/2013 at 12:44 pm #

    I have a question: I’m unsure of how to go about answering #2. while I’ve not purchased anything from ModCloth, it certainly doesn’t mean I’ve never coveted anything from the site! Would I be allowed to list a favourite item that I’ve had my eye on? Thank you xx

  21. Don 01/08/2013 at 4:04 pm #

    So cool to see these entries. Loved Amber’s short film in a variety of her ModCloth favs at

  22. Anastasia Hershey 01/11/2013 at 10:40 am #

    I have a question, maybe I missed it in the info. Do the outfits have to be of items purchased from ModCloth? Or is it just any great outfit that happens to be in my closet?

  23. Sara 01/13/2013 at 11:30 am #

    Hi there!
    I’m entering on Facebook and I just turned 17, but there’s only a box that says “I’m 18 or over”. The contest says if I have my parents’ consent I can do it, so do I just check off the box on facebook anyway?

    • Rachael 01/14/2013 at 12:53 pm #

      I’m with Sara….I’m about to turn 17 in a month and I want to enter with my parents permission, but I read the rules and saw that if you enter on facebook you have to be 18 or older…..does that apply to this competition?

  24. Angie 01/15/2013 at 9:36 pm #

    For my picture entry, can I use any picture of my style or must I include a picture of myself in a ModCloth dress? The reason I ask is I don’t have one yet! (Low on funds!) I love ModCloth so very much and would love to enter, but I don’t want to break the rules. 😉

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