ModCloth's Fashion Deux Contest

Announcing Our Fashion Deux Contest – UPDATE: CONTEST HAS ENDED!

Fashion Deux Contest

Are you an expert at getting the most mileage out of your wardrobe? Then, show off your versatile style in our Fashion Deux Contest!

To enter, just post a review for a ModCloth item, and include the hashtag #FashionDeux and two pics showing how you styled the item for two looks. Check ModStylist Jess’ review of the Picture Book Perfection Dress (below) for the perf example. What will the wonderful winner nab? A glorious $100 gift certificate!

Fashion Deux Contest - Review Example

ModStylist Jess' first look Jess' second look

But wait, there’s also a second way to win! Of the two shots uploaded with your review, pick your fave and share it on our Style Gallery, where the ModStylists will choose one more entry to earn a $75 gift certificate.

Before prepping your twice-as-nice looks, make sure to read the deets:

  • The contest begins at 7 a.m. PT on 4/22/2013 and ends at 7 a.m. PT on 5/20/2013.
  • All entries must be submitted via a product review for a wearable ModCloth item (no apartment items, please) with the hashtag #FashionDeux plus two photos of two different looks featuring the item.
  • Of the two pics uploaded with your review, you may select your fave and share it on our Style Gallery for a shot at a bonus prize.
  • You may submit as many product review entries and corresponding Style Gallery photos as you’d like!
  •  No email submissions will be accepted.
  • The ModStylists® will judge this contest and chose a winning reviewer based on inspirational styling to win a $100 gift certificate.
  • The ModStylists® will also choose a Style Gallery winner based on the same terms for a $75 gift certificate.
  • Contestants under 18 must have parental or guardian permission to upload their photo.
  • All ModCloth contests are void where prohibited by law.
  • Users must follow our Official Contest Rules and Community Guidelines for review and photo submissions found on our FAQ page.
  • There is no limit to number of entries for both product reviews and Style Gallery uploads
  • Winners will be announced on the ModCloth Blog on May 28, 2013, as an update to this post. So be sure to bookmark this one! Winners will also be contacted privately.
  • Send any questions to

Missing out on this contest would be a real fashion don’t, so make every product review a Fashion Deux!

UPDATE (5/30/2013) – You came, you saw, you styled! Winner Rachel A. reviewed the Pep Rally Dress and included pics of her two fab looks, and you can see winner Alexandra K. rockin’ stripes on the Style Gallery.

ModCloth's Fashion Deux Contest Winner ModCloth's Fashion Deux Contest Winner


About ModCloth

With the combined writing powers of our scribing staff, we bring you oodles of collaborative features starring everything from contests and culture to behind-the-scenes coverage of MC events and shenanigans. You're always saying you want to be kept in the loop. Consider yourself lassoed.

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  1. Avatar
    Ashley 04/22/2013 at 1:51 pm #

    I have the Soda Fountain Dress in Grapefruit. Can I enter the first portion of the contest, leaving a review for the Soda Fountain Dress in another color?

    • Avatar
      ModCloth 04/22/2013 at 2:00 pm #

      Hey Ashley! Thanks so much for reaching out with your question. We request that reviews are only left on the actual product from ModCloth. However, we hope you will still submit your photo to the Style Gallery portion of the contest! I look forward to seeing your entry. 🙂

  2. Avatar
    Susan 04/23/2013 at 6:18 am #

    I JUST left my review of a dress yesterday right before I saw this contest, so of course I didn’t include photos of two different looks in my review. I guess I’ll just add the photos separately to the Style Gallery since I don’t want to clutter up the reviews by duplicating mine but with different photos. I already added one picture to the style gallery yesterday (same one I used on my review) but I’ll add the other one today.

    • Avatar
      Susan 04/23/2013 at 6:32 am #

      ^ the two looks aren’t really different enough for the contest anyway. All I did for the second look was add a hat and bag and move to better lighting but I didn’t change the tights or shoes or add any other accessories. So I’m not upset or anything that I didn’t enter it in the fashion deux contest 🙂

    • Avatar
      ModCloth 04/23/2013 at 8:55 am #

      Hi Susan! Oh no! I wish you had seen this first, but there are no limits to how many entries you may submit. I look forward to seeing your entries!

  3. Avatar
    Susan 04/23/2013 at 1:36 pm #

    Thanks, it’s fun to submit them either way 🙂 I did notice the first photo of the Either Orange Dress I uploaded yesterday appeared today on the style gallery 🙂 However, this morning I added the better photo of that dress with hat and bag and it hasn’t appeared – I thought nothing of it because the one I added yesterday didn’t appear until today so I figured that is standard, it takes time for you all to confirm it and add similar items to shop for, etc. – BUT I added a photo to the style gallery of the Goldenrod to Happiness dress also today, but much later than the second version of the Either Orange dress I added today, and it has already appeared in the gallery but the orange one hasn’t. So i just wanted to make sure the second and better version of the Either Orange dress (with hat) went through, or if I need to submit it again. No big deal that it may take a while for submissions to appear, but I just wondered since the photo I added after that one has appeared and the earlier one hasn’t. Thanks so much! This is fun 🙂

    • Avatar
      ModCloth 04/24/2013 at 7:35 am #

      Hi Susan! I just checked, and your photo is now live in the Style Gallery! That dress looks lovely, and I love the color. Thanks so much for submitting, and I look forward to seeing more entries from you soon!

  4. Avatar
    Paige 04/23/2013 at 8:04 pm #

    Simply adding a Style Gallery photo will do the trick right? There’s no special voodoo I need to work?

    • Avatar
      ModCloth 04/24/2013 at 7:36 am #

      Hi Paige! No special voodoo necessary! You can just upload your photo to the Style Gallery. 🙂 I look forward to seeing your entries.

  5. Avatar
    Susan 04/24/2013 at 7:51 am #

    Awesome, thanks! Just saw it 🙂

  6. Avatar
    modcoth lover 04/24/2013 at 5:27 pm #

    do we have to be wearing the outfit?

    • Avatar
      ModCloth 04/25/2013 at 7:14 am #

      Hi there! We do request that you are wearing both outfits in the photos. Thanks for asking, and I look forward to seeing your submissions!

  7. Avatar
    Emilyne 04/25/2013 at 6:01 am #

    I’m glad I saw this in time! I got my first dress last week and have been waiting for the opportunity to get a nice picture so I can upload it and review! I absolutely love your clothing by the way. <3

    • Avatar
      ModCloth 04/25/2013 at 7:22 am #

      Hooray! We’re so glad you saw it in time as well, Emilyne. 🙂 I can’t wait to see your entry.

  8. Avatar
    patricia 04/25/2013 at 8:00 am #

    i would like to sumbit the galleria gem dress, but it is no longer on the site. is it still possible to use for the contest?

    • Avatar
      ModCloth 04/25/2013 at 2:26 pm #

      Hi Patricia! As the dress is no longer on the site, our system won’t accept reviews for that item. 🙁 However, you can still submit your photos to our Style Gallery for a chance to win!

  9. Avatar
    Susan 04/25/2013 at 10:57 am #

    Hello again, sorry for all the questions, but just to be clear: Do photos submitted to the style gallery only count for the contest if you have ALSO uploaded two different looks photos (one of which is one put on the style gallery) to a product review? Of course I have not done that part because I didn’t see the contest in time before doing my reviews, but I have since uploaded three photos to the style gallery (two photos are different photos featuring the same ModCloth dress, the other photo is another ModCloth dress). So if I’m understanding the rules correctly, my style gallery photos are NOT eligible for the $75 bonus prize since I don’t also have a corresponding review with two looks, right? That’s okay, it’s fun just to submit them to the style gallery anyway and have them on there, but I just wanted to check. Thanks so much, I’m enjoying all the outfits on the gallery! PS – is there a way to see the pairs of “deux” review photos submissions as they come in, like we can see style gallery photos, or will those not be available until after the contest is over when you perhaps feature the winner and maybe some other good ones? I’m looking forward to everyone’s two different looks, I bet there are some great styling ideas there! So far I haven’t found any deux reviews by clicking on random dresses and looking at the reviews 😉

    • Avatar
      ModCloth 04/25/2013 at 2:30 pm #

      Hi Susan! No worries, I am always happy to help. 🙂 Entries for the reviews portion and the Style Gallery portion are separate. You can submit just to reviews, just to the Style Gallery, or to both as many times as you like! Each entry counts separately.

  10. Avatar
    Rachel 04/25/2013 at 12:35 pm #

    I would like to review the Pin Up, Up and Away Dress, but it is not available for purchase. Is the contest limited to current items only?

    • Avatar
      ModCloth 04/25/2013 at 2:33 pm #

      Hi Rachel! For reviews, the contest is limited to items that are currently able to be reviewed. However, you can still submit your photos for a chance to win in our Style Gallery! I look forward to seeing your entry. 🙂

  11. Avatar
    Susan 04/25/2013 at 3:07 pm #

    Yay, great, thanks! 🙂

  12. Avatar
    Office space in Liverpool 04/29/2013 at 3:20 am #

    You’re so beautiful for this dress.

  13. Avatar
    Kristin 04/30/2013 at 7:02 pm #

    just wondering if the contest is open to residents outside of US? 🙂

    • Avatar
      ModCloth 05/01/2013 at 9:33 am #

      Hi Kristin! This contest is open to both domestic and international customers, however, it is void where prohibited by local laws. Thanks for asking! We look forward to seeing your entries. 🙂

  14. Avatar
    Maryam 05/01/2013 at 10:00 am #

    Hey, what about items that we ordered earlier (like a month or two ago) from final sales and are no longer on the website. How do we post reviews on those?

    • Avatar
      ModCloth 05/01/2013 at 2:42 pm #

      Hi Maryam! I do apologize, but once items are no longer on the site, reviews can no longer be submitted. I encourage you to submit your photos to the Style Gallery for a chance to win!

  15. Avatar
    Kristina Gratton 05/01/2013 at 12:35 pm #

    Hello i purchased one of the stylish surprises from you guys in march, and i love the dress i got! the problem is i don’t know what dress it is… help please?

    • Avatar
      ModCloth 05/01/2013 at 2:45 pm #

      Hi Kristina! Most Stylish Surprise items are no longer available on site, so reviews can no longer be left for those items. 🙁 However, you can absolutely submit entries to the Style Gallery! I look forward to seeing your entries.

      • Avatar
        Stephanie O. 05/14/2013 at 1:33 pm #

        I know it says two different pictures but can you do two different collages of pictures? You know how instagram is all big and people can fit three or four pics within one picture? Is that allowed or is it ONLY two distinct looks and that’s it, no collages allowed?

        • Avatar
          ModCloth 05/14/2013 at 2:04 pm #

          Hi, Stephanie! We are so thrilled to hear you’re interested in participating in Fashion Deux. 🙂 You can absolutely submit collages. Best of luck!

  16. Avatar
    Stephanie O. 05/16/2013 at 8:21 pm #

    Hello Again! I just submitted a review for the Mustachioed to Joy Scarf in Mint, and realized I forgot to hashtag it FashionDeux. I’m so sad. Is there any way that I can take back the review while its still pending? I’m so sad right now.

    • Avatar
      ModCloth 05/16/2013 at 8:27 pm #

      Hi Stephanie! Please don’t be sad! If you’ve only forgotten the #fashiondeux part, I can most certainly add it to the text of your review. If you wouldn’t mind sending the email address of the account that you left the review with to, I will make certain to add in the hashtag for you right away!

      • Avatar
        Stephanie O. 05/16/2013 at 10:22 pm #

        Thank you so much! I just sent the email 🙂

  17. Avatar
    Paula 05/19/2013 at 11:19 am #

    If the review is submitted, but not active on the item, is it still valid?

    • Avatar
      ModCloth 05/20/2013 at 6:56 am #

      Hi Paula! As long as the review is submitted by 7 a.m. PT on 5/20/2013, it will be counted. 🙂 I have just gone through and made sure any entries were live on the site. If you don’t see your entry, please feel free to email us at!

  18. Avatar
    pittsburghcurly 05/19/2013 at 11:20 am #

    If a review is submitted before the deadline, but not yet active on the reviewed item, is it still a valid entry?

    • Avatar
      ModCloth 05/19/2013 at 7:51 pm #

      Hi pittsburghcurly! Absolutely! We will make sure that all entries before the deadline are included. 🙂 If you have any questions about your reviews, please don’t hesitate to email us at!

  19. Avatar
    Angie 05/20/2013 at 2:45 pm #

    Oh no! I thought it said 7 p.m., not 7 a.m.! I guess I’m too late. 🙁

    • Avatar
      ModCloth 05/21/2013 at 7:09 am #

      Oh no, Angie! I am so very sorry that you weren’t able to participate. I hope you will still submit your reviews and photos, as I would love to see them! Also, keep your eyes on the blog, as you never know what we might have coming up next. 🙂

  20. Avatar
    Susan 05/28/2013 at 11:29 am #

    When/how will the winning looks be announced?

    • Avatar
      ModCloth 05/28/2013 at 11:57 am #

      Hi Susan! Keep your eyes on the blog, as it will be on here in the very near future. 🙂

      • Avatar
        Katie 05/28/2013 at 12:08 pm #

        Have winners already been notified or do us hopefuls still have a chance? 🙂

        • Avatar
          ModCloth 05/28/2013 at 2:05 pm #

          Hi Katie! I do apologize, but our winners have already been notified. Our ModStylists have already shared the winners on their Facebook Fan page if you would like to see who won!

  21. Avatar
    Suzanne 06/01/2013 at 5:39 pm #

    Winning look seems kind of uninspired. All she did was change her shoes and add a coat. The remaining accessories are all the same. I was really hoping the winner would show drastically different ways of styling an item that would make me go, “Wow! I didn’t know this dress/shirt/shoes were so versatile! I totally need to buy them now!” But I don’t feel this way about the winner. Oh well. The photography is very nice though!

    • Avatar
      Rachel 06/01/2013 at 8:13 pm #

      I totally agree, Suzanne. My reaction was similar, and it didn’t really make me want the dress at all. I at least expected the tights to be different, or for her to change her hair. She did look more excited in the picture than a lot of them that I looked at, so maybe it was all about the attitude/enthusiasm? And it’s a nicely done photo. But yes, very disappointing.

      • Avatar
        ModCloth 06/03/2013 at 2:22 pm #

        Hi, Suzanne and Rachel!

        Thank you so much for sharing this feedback with us. We always appreciate all of the feedback that we receive on our contests. We hear your feedback, and wanted to make sure we reached out about it!

        We receive many amazing entries from our Community members for contests like this, so we try to look at all aspects of the review when selecting our winners. With this particular contest, we looked for entries with not only fabulous photos, but also well-written reviews. We wanted to hear what they love about the piece, as well as more details on the styling. When our ModStylists looked at the photos, they wanted to see photos that were not only of good quality, but also were creative in the styling and setting. The ModStylists loved the transitional, day-to-night ease of the two looks! We truly loved all of the entries that we received, and appreciate all of the time and effort that entrants put into their photos and reviews. As enthusiasm and attitude are subjective in photos, we focused our selections on the overall quality of both the review and the photos! Hopefully, this offers additional insight into why we selected these winners. Thanks again for sharing this feedback with us!

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