ModCloth’s Very First Video Contest!

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In the past, we learned that pop culture is your forte, as shown through your total domination of our ModMobile Guess the Reference Contest. We also know you’re an educated wordsmith – you’ve proven it time and time again in our Name It and Win It Contests.

Now, it’s time to show us just how clever, cute, and innovative you are with the first-ever ModCloth Video Contest! We’re asking that you, our witty customers, create a Style Short that incorporates the ModCloth brand in a unique and personal way. Starting today, you have three weeks to create your savvy Style Short, which can be no longer than two minutes. In those two minutes, use your abundance of creativity to promote your love of ModCloth! Oh, and one more thing – we’re asking that you use stock or original music in your video, so that you have even more opportunities to get really creative. Find a cool soundtrack to your Style Short on Jamendo, opsound, or Audiofarm, or any other royalty-free music website you may come across. We also recommend the following video editing resources: YouTube Video Editor, JayCut, and Windows Movie Maker.

For inspiration, check out Emily Kathryn’s fan video from 2008. Emily’s video is just one type of example of how to approach making a ModCloth Style Stort!

The grand prize winner will receive a $500 gift certificate! Just imagine how many pairs of shoes that will buy. The second prize winner will receive the adorable Ctrl+Alt+Del Necklace by Monserat De Lucca and the cheerful Telegraph Hill Laptop Bag. The third prize winner gets the Telepgraph Hill Laptop Bag (a must for tech-savvy creative types!)

Up for the challenge? If so, follow these simple steps once your masterpiece is complete.

  • Upload your ModCloth Style Short to your personal YouTube account. Please include the words “ModCloth Style Short” within your video’s title. No personal YouTube account? Signing up for one is free, fun, and totally painless!
  • You may submit up to three Style Short entries.
  • Please note: Video uploads to the ModLife Blog will not be accepted. Additionally, please note that any videos deemed inappropriate will not be viewable as a response.

We’ll watch all of the submissions, and choose our top three videos, based on creativity, ModCloth appropriateness, and video quality. Number of YouTube views will also be a factor, so be sure to submit your video early and share your Style Short with others!

After that, we’ll post those top three shorts to ModLife. We’re asking that the chosen top three submissions provide us with a raw file version of their Style Short, in addition to the YouTube link. From there, ModReaders will have the opportunity to vote for the winner, right here on ModLife!

Check out our Official Contest Rules for more pertinent details.

49 Responses to ModCloth’s Very First Video Contest!

  1. Natasha (ModCloth) 07/12/2010 at 11:55 am #

    can’t wait to see the creativity of the ModCloth community! 🙂

  2. Becky 07/12/2010 at 12:10 pm #

    Uhm, hells to the YES.

  3. Amanda 07/12/2010 at 12:51 pm #

    This sounds FANtastic, but I don’t really understand what we’re supposed to do with the video….A commerical for ModCloth? An ode to ModCloth? What’s the point of the video? Our motivation or goal? Thanks for the clarification.

  4. Kenzie 07/12/2010 at 1:06 pm #

    I think this is great!! I think that its so great i needed to post it on my blog to pass the word on. I can’t wait to see the videos.

    Here is the link to my blog posting.

    I hope you have a lovely day!!

  5. Cameron 07/12/2010 at 1:16 pm #

    This is going to be freakin amazing!!! 🙂

  6. Charlene 07/12/2010 at 1:17 pm #

    Fun!! Can two people make one video together?

  7. Wendy Frederick 07/12/2010 at 1:27 pm #

    Do you post video link here? Thanks!

  8. Neta Frie 07/12/2010 at 1:28 pm #

    AHHHHHH, this is such an exciting idea for a contest! I’m so thrilled!

    Although I have to join Amanada and ask, what exactly are we supposed to do in the video?

  9. Katie 07/12/2010 at 1:36 pm #

    Writing contest, video contest… any chance we’ll be seeing an illustration (or cartooning) contest from ModCloth?

  10. ModCloth 07/12/2010 at 2:21 pm #

    Hi Everyone,

    Here are some answers to your questions!

    @Amanda & Neta F: You can do anything you’d like! It can be an ode or commercial, but doesn’t have to be. We’re leaving it up to you to make something creative and ModCloth-y in 2-minute video form.
    @Charlene: we’re fine w/ two people making a video together. But if you win, you’ll have to work out splitting the prize between yourselves =)
    @Wendy F: you should post your video on YouTube as a comment to this video:
    @ Katie: Fun idea! We’ll have to think about that for next time!

  11. jamie 07/12/2010 at 2:40 pm #

    i second the illustration or design contest. while i’m not a fan of spec work, it could be fun for different artistic modcloth customers to show off their different talents and styles. maybe designing an email blast or homepage graphic?

  12. Madeleine 07/12/2010 at 2:43 pm #

    Great idea for a contest! I can’t wait to see the submissions.

  13. ashley 07/12/2010 at 2:47 pm #

    Can you still make a video, even if you don’t own anything from Modcloth(not yet anyways 🙂
    I’m a huge fan.

  14. meredith 07/12/2010 at 4:34 pm #

    I have the same question as Ashley, if we don’t yet own anything from modcloth can we still create a video showcasing our style? Also, will it decrease our chances in winning?

  15. ModCloth 07/12/2010 at 4:45 pm #

    @Ashley and Meredith: You can definitely enter without owning ModCloth items, and it won’t decrease your chances of winning =) Just be sure that your videos relate to ModCloth in some way!

  16. Ini 07/12/2010 at 4:53 pm #

    Can I also enter a animated video?

  17. LeAnne 07/12/2010 at 4:57 pm #

    can we use pictures in our videos?

  18. ModCloth 07/12/2010 at 6:03 pm #

    @Ini: Yes, that sounds quite creative! Just as long as it has to do with ModCloth in some way =)
    @LeAnne: Yes, as long as they’re your own pictures and/or not copyrighted pictures.

    We can’t wait to see all this creativity!

  19. Nikki 07/12/2010 at 6:54 pm #

    Can we use pictures from the Modcloth website?

  20. Hannah 07/12/2010 at 7:24 pm #

    I’m sooooo excited!!! Here’s the link to my video

  21. Jana 07/13/2010 at 6:21 am #

    Can we put up more than one video?

  22. Keira Morgan 07/13/2010 at 10:49 am #

    WHAT!!! I make videos all the time! Now I have a goal for them!lol

    Working on it NOW!

  23. mara 07/13/2010 at 10:58 am #

    yeah are we allowed to use pictures from the modcloth website?

  24. Zenzele 07/13/2010 at 11:07 am #

    I am so excited! This is going to be great =)

  25. ModCloth 07/13/2010 at 12:23 pm #

    Good questions!
    @Nikki and Mara: Yes, you can use pictures from the ModCloth website.
    @Jana: Yes, after checking with the judges, we’ve decided everyone can post up to 3 entries.

  26. camile messerley 07/13/2010 at 12:53 pm #

    do they have to be clothes from

  27. Sarah Rosen 07/14/2010 at 11:50 pm #

    This sounds fantastic! A great way to spend the too much free time I have nowadays. I do want to make sure though–I don’t want to cause any trouble if you know what I mean. If the majority of the clothes are your merchandise is that enough? Or does everything have to be from ModCloth?

  28. ModCloth 07/15/2010 at 11:37 am #

    @ camile m. and Sarah R.: You don’t have to use clothes from ModCloth. (You don’t even have to use clothes at all =) Just be sure that your videos relate to ModCloth in some way!

  29. LeAnne 07/15/2010 at 6:46 pm #

    I can’t tell if my video clip is showing up as a video comment. ;/ What should I do?

  30. ann 07/15/2010 at 6:46 pm #

    this is a great comp. i cant wait to enter!

  31. LeAnne 07/15/2010 at 8:49 pm #

    ohhh. Sorry about that. I figured it out (is new to youtube). The second video comment upload is my video. Thanks. 😉

  32. Katie Colleen 07/15/2010 at 11:41 pm #

    um hi… I was just wondering if we could use the MOdCloth log that you have. Because I know there is stuff with copyright and what not so I just want to make sure. Don’t want to get in any trouble you know hahaha 🙂

  33. ann 07/16/2010 at 12:11 pm #

    can we do a video with more then one person? like a combined effort? if so do we still have the same time limit?

  34. ModCloth 07/16/2010 at 3:36 pm #

    @Katie C.: Yes, you can use our logo in your style short.
    @ann: we’re fine w/ people making a video together. But you will have the same time limit. And if you win, you’ll have to work out splitting the prize between yourselves =)

  35. Melissa 07/18/2010 at 3:24 am #

    Just finished filming, now on to editing!

  36. Nadine 07/18/2010 at 5:48 pm #

    Cyan Seacrest,

    Give’em the coral shoulder.

    A mint to remember.

  37. Amber 07/20/2010 at 9:09 pm #

    How long will it take for the video to be accepted and put up as a video response on youtube?

  38. ModCloth 07/21/2010 at 5:24 pm #

    @Amber: Good question! We’ll be checking out the video submissions on a regular basis, and approving them as video responses as soon as possible:)

  39. Salma 07/22/2010 at 5:23 pm #

    Ok I have a question which sounds kinda silly, but what’s a Style Short? Like a commercial advertising ModCloth? Explaining ModCloth to newies?

  40. Leah 07/27/2010 at 6:05 pm #

    here’s my video short! Hope you like it! I had so much fun doing it!

  41. Nora 07/27/2010 at 6:27 pm #

    Can’t wait to enter! We’re working on it right now. <3

    You were featured here:

  42. Leah 07/27/2010 at 11:35 pm #

    sorry, heres a better link

  43. Leah 07/27/2010 at 11:37 pm #

    jk i don’t know how to make it blue so you can click on it lol. oh well i guess you can just copy and paste it.

  44. linda 08/01/2010 at 8:27 am #

    can two of our entries be chosen in the top three?

  45. Neta Frie 08/02/2010 at 11:15 pm #


    I’ve started uploading it something like two hours ago….
    I don’t know if I’m on time or not, because of the different time zones!
    U’ve already left a comment on your youtube video, and I’m going to send you a mail as well… Please please please I don’t want to be siqualified cause of a technical problem, ahhhh!

  46. idil 08/03/2010 at 8:24 am #

    It wasn’t clear or a bit confusing on the instructions wether you meant that it was due Aug 3rd at 12am, or Aug 2nd at 12 am. I have planned to finish my touch ups for today. Any way I can still turn it in today?

  47. ModCloth 08/03/2010 at 2:46 pm #

    @linda We are judging each video individually. Thanks for your submissions!

    @idil We’re sorry to hear that the contest rules were unclear or confusing. We are sending you an e-mail with more information!

  48. Meredith 08/03/2010 at 3:03 pm #

    when are you posting the results?

  49. ModCloth 08/03/2010 at 3:13 pm #

    @Meredith We’ll be posting our Top Three Style Shorts tomorrow, right here on the ModCloth Blog. In the meantime, check out all of our awesome submissions:

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