Our Top Three ModCloth Style Shorts

Three weeks ago, we announced our first-ever ModCloth Video Contest! Shortly thereafter, submissions began to roll in, and we found ourselves amazed by the unbelievable creativity and effort of each and every Style Short.

Each Style Short impressed us in a unique way, and all of the submissions deserve a serious round of applause! Be sure to watch all of the ModCloth Style Shorts (over 50!) submitted here. Choosing our top three favorite Style Shorts was no easy task – in fact, it took a lot of consideration and deliberation by a number of ModCloth judges. Lucky for us, deciding on the winner is ultimately up to you! Please cast your vote for your favorite ModCloth Style Short below. You have until midnight EST on Friday, August 6, 2010 to cast your vote. Once the votes are in, we’ll announce the grand winner, right here on the ModCloth Blog.

A. “Fairy Dust” by berrylover

B. “Spread Happy” by sistersalad

C. “It’s About…” by tambowers


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  1. Avatar
    Amanda 08/04/2010 at 4:42 pm #

    These are all so great! I love “Spread Happy”! The way they shot it was amazing, especially the part with the bubbles (so cute!)

  2. Avatar
    Crystal (ModCloth) 08/04/2010 at 4:51 pm #

    I have to say that I loooved watching all of the entries. Everyone put so much time and love into their projects! They are amazing!

  3. Avatar
    Victoria / Justice Pirate 08/04/2010 at 5:12 pm #

    how awesome. I really loved them all a lot. I voted for fairy dust. I think the first two especially definitely had a LOT of work put into them. I love how very commercial-like the third one is and think that’s awesome. It was hard to decide!! I really felt the first was the most unique though. It was adorable at the end too. haha.

  4. Avatar
    Syd 08/04/2010 at 5:26 pm #

    fairy dust one is soooooo cute! for sure the best one!

  5. Avatar
    Ginger 08/04/2010 at 5:54 pm #

    The third one was so awesome… I loved how sweet she sounded and had a great look. I would totally put that on the internet as an ad.

  6. Avatar
    dj 08/04/2010 at 6:33 pm #

    I love the third one. It looks so reaL and seems like its from her heartso honest. I would remember modcloth if i saw this on the internet. its really natural…….good job tam

  7. Avatar
    Laia N 08/04/2010 at 7:20 pm #

    Spread Happy definitely, the idea was great and very well done in my opinion!

  8. Avatar
    Melissa 08/04/2010 at 7:43 pm #

    Yeah, I really enjoyed the third one. I still love my video, but I can see why her video was chosen. She seems sensitive and vulnerable. The video has an intense, individual perspective that is quite refreshing.

  9. Avatar
    f 08/04/2010 at 8:13 pm #

    omg! Spread Happy is AMAZING. I’m glad I didn’t enter and have to compete against those (sister?) geniuses. <3 <3 <3

  10. Avatar
    Lola 08/04/2010 at 8:21 pm #

    I loved the fairy one! It was really sweet, and I think it embodied the whimsy of Modcloth really well! 😀

  11. Avatar
    Mini (ModCloth) 08/04/2010 at 8:26 pm #

    These are so awesome I’m gonna cry! I love that ModCloth customers love ModCloth so much. Can I save love again? LOVE!!! (I’m a designer here at ModCloth, and I think all the entries are inspiring, and I’m so impressed with the creativity and skill level. Wow!)

  12. Avatar
    Elissa of Spandexpony 08/04/2010 at 9:03 pm #

    They’re all amazing, but OMG Fairy dust is the best!!! C’mon people, vote it up!!!!!!!

  13. Avatar
    lolli 08/04/2010 at 9:04 pm #

    hi! i’m lolli, the co-creator of the fairy video! 😀 my 16-year-old twin sister and i just wanted to say thank you for choosing us to be in your top 3! (hehe, if we win, guess where we’ll get our prom dresssssesss?)

    But, seriously, everybody’s videos are beautiful 😀 I’m glad everybody loves ModCloth so much!

  14. Avatar
    Fiona 08/04/2010 at 9:11 pm #

    I loved the bubbles on “Spread Happy!”

  15. Avatar
    Renee 08/04/2010 at 9:32 pm #

    Just thought I’d throw it out there, the second video is not working for me.
    Not sure if it’s just my computer or not, but I just thought I’d let you know!

  16. Avatar
    Katya 08/04/2010 at 9:36 pm #

    Please vote for Fairy Dust! I know the person who made this and she really is a sweet person and worked really hard on this.
    She deserves to win!

  17. Avatar
    Dsplenda 08/04/2010 at 10:55 pm #

    The girl in the third video was so real! And her ideas about how you are confident when you feel beautiful are brilliant but simple! I really like it because she was natural. Spread happy was also pretty good but I definitely have to give my vote to tambowers. Good job girls!

  18. Avatar
    Shelby 08/04/2010 at 11:00 pm #

    fairy dust is my favorite, it is sooo adorable!

  19. Avatar
    Amanda 08/05/2010 at 12:10 am #

    Go Tamara!!! Vote for #3!

  20. Avatar
    penny 08/05/2010 at 12:11 am #

    i love them all! but i think the fairy ones my fav! haha!

  21. Avatar
    Maria 08/05/2010 at 12:05 pm #

    They are all really well done, but Fairy Dust is the cutest!!! It needs your votes!!! VOTE FOR IT!!!!

  22. Avatar
    Sharon 08/05/2010 at 2:17 pm #

    I love how super sweet bouncy and happy fairy dust makes me <3! I could watch it over and over!!

  23. Avatar
    Johnny Rocket 08/05/2010 at 2:38 pm #

    They are all really good, But I really love the 3rd video because i can see that as a future TV commercial. great job Tambowers

  24. Avatar
    You 08/05/2010 at 3:25 pm #

    The First one is the most creative one by far. The third one is just a girl talking, good speech but where is the sheer creativity there?
    My vote for fairy dust. 🙂

  25. Avatar
    hannah 08/05/2010 at 3:42 pm #

    Fairy Dust definently!!

    Tbh if I saw the 3rd one as an ad I’d think it was weird /: It’s unique and has a good message and all but her earrings freak me out!!!
    And the second has nothing to do with clothes tho it was is pretty cool.

    I’d have to go with the first because it’s really unique AND actually advertises the store 😀

  26. Avatar
    Tamara B 08/05/2010 at 4:48 pm #

    What I like about mine is I did the artwork, made my freaky earrings, and gave my heart felt opinion about ModCloth. And I REALLY enjoy the fun idea behind the second one! The first one is cute… And all of the videos entered into the contest were great in their own unique way! I’m just glad I got to have fun with this opportunity and would like to thank ModCloth for choosing my video as one of the top 3!

  27. Avatar
    jules 08/05/2010 at 5:12 pm #

    love them all!

    but i’mgoing with the first one because it looks really genuine (as well as being adorable)

  28. Avatar
    Lori 08/05/2010 at 5:12 pm #

    They all were good. But the 3rd one was more creative. No special affects were needed to get the point across. It was a girl being honest and speaking from her heart. Not to mention the message it gives to our young girls of today. Believe in yourself, that is all that matters. The 3rd one gets my vote all the way. I thought it was very unique.

  29. Avatar
    Carmen 08/05/2010 at 5:18 pm #

    I love the earrings. It shows confidence in who you are. I feel Modcloth would like to incorporate young womens confidence in with there clothing line. I thought it was an awesome message.

  30. Avatar
    Angie 08/05/2010 at 5:44 pm #

    The third one is unique and simple. After reading the “about us” that is what Modcloth is about. Indie designers and classic simple statements. The world needs more of that. Our daughters can benefit from learning that now.

  31. Avatar
    Heather 08/05/2010 at 5:46 pm #

    I liked the 2nd and 3rd, but #3 really spoke to me. No fancy editing, just a genuine girl with a funky style showing us who she is. LOVED it.

  32. Avatar
    Aiden 08/05/2010 at 6:36 pm #

    When does the voting stop? Tonight or tomorrow? (voted for the first video, btw)

  33. Avatar
    Melissa 08/05/2010 at 7:32 pm #

    When, I saw the third one, my first thought was, “Where can I get those earrings?” I think I’m going to make some like it.

  34. Avatar
    Tamara 08/05/2010 at 7:52 pm #

    Go for it Melissa! I used some antique miniature spoons for the top and bought some Barbies from a second hand store to cut up and practice on. I really like the femininity they represent. The shock factor is pretty cool when you go out too!

  35. Avatar
    Florence 08/05/2010 at 9:17 pm #

    I’m so sad that the first one is losing, it’s my favorite because it shows the clothing from the store, the creativity and it’s filmed by just two ordinary teen girls with really big hearts! Lets VOTE IT UP!

  36. Avatar
    Ashlyn 08/05/2010 at 10:20 pm #

    I love them all! The effects in the second one were really done well, and I think that the third one had realy lovely scenery. But I think I have to go with the first one! The plotline really captured my attention effectively! and I would love *hint*hint* for modcloth to sell something with those fairies on it, because I would definitley buy it ;D

  37. Avatar
    Stacy 08/05/2010 at 11:10 pm #

    well pretty much anyone can walk around and speak something in a video. thats why i like the first one, or the second one. It’s the effort and genuine creativity that really shines through in the end.

  38. Avatar
    Pandora Bracelet 08/05/2010 at 11:48 pm #

    I like the “Fairy Dust” by berrylover

  39. Avatar
    Kevin 08/06/2010 at 12:30 am #

    I found a way to vote as many times as I want by turning off cookies, so it seems like this way of voting isn’t measuring what people think is the best video. I wouldn’t be surprised if some videos have more votes than they even have views.

    I love the videos though! Very cool contest guys.

  40. Avatar
    Lawrence 08/06/2010 at 12:38 am #

    They’re all so great, but I couldn’t bring myself to vote for one. It makes me sad that in order to pick a winner I have to pick two losers. There should be no losers!

  41. Avatar
    Melissa 08/06/2010 at 2:12 am #

    Thanks Tamara, I think I will! I hope you don’t mind me borrowing your idea. Yeah, they totally have a unique feel that I’ve never seen before. Oh, by the way I hope your video wins. Good luck!

  42. Avatar
    Tamara 08/06/2010 at 9:02 am #

    Thank you!!! And don’t worry, I borrowed the idea too.

  43. Avatar
    Robyn 08/06/2010 at 10:30 am #

    Wow…I am nowhere near this creative! It’s hard for me to decide who to vote for.

  44. Avatar
    Jean 08/06/2010 at 11:22 am #

    I love the message in the third video. I thought it was simple and direct. Plus, I feel it reflects the modcloth shopping experience. (So many styles, so many choices.)

    However, Fairy Dust truly captures how I feel when a modcloth purchase is delivered to my door. The excitement of a new dress, and peeling back that little mushroom sticker and tissue paper is like opening a present every time. Even though I know I bought it myself…it still feels like magic!

  45. Avatar
    dorothy 08/06/2010 at 11:34 am #

    they should ALL WIN!

  46. Avatar
    Catalina 08/06/2010 at 11:59 am #

    Choice B is cute! But they kind of littered!! D:

  47. Avatar
    Sarah 08/06/2010 at 1:15 pm #

    I like all of them…this is so hard! I actually voted for the second initially based on the level of creativity and obvious time and effort, but I think the first and third might take “ModCloth” into consideration a little more. You know, the feelings the company evokes and its messages. I hesitate to favor the third because of its simplicity compared to the others, but hey, maybe that’s what makes it shine.

  48. Avatar
    Elisa 08/06/2010 at 1:46 pm #

    wow!! Those were so fantastic!! I’m soo impressed 🙂 You’ll have to give me some time to deliberate.

  49. Avatar
    Isabelle 08/06/2010 at 5:34 pm #

    so sweet! all of them! can’t vote for just one 🙁

  50. Avatar
    robin 08/06/2010 at 5:59 pm #

    C. looks like it was made really fast, and is kind of “generic, i’m special because i’m me” message

    A. and B. i think put the most effort into it!

  51. Avatar
    Paula 08/06/2010 at 6:43 pm #


  52. Avatar
    karly 08/06/2010 at 11:16 pm #

    please vote for c pppllleeeaaassssseee

  53. Avatar
    ClothFan 08/06/2010 at 11:23 pm #

    ModCloth should really look into the poll, the votes and the comments on the poll http://polldaddy.com/poll/3566785/

  54. Avatar
    sad 08/06/2010 at 11:26 pm #

    people are cheating blatantly. especially C. modcloth, you should put a stop to this.

    pick the winner yourself, or give all three the prize.

  55. Avatar
    Carly PS 08/06/2010 at 11:50 pm #

    I like the first one lots.
    It would be good if ModCloth could check if people were voting for themselves multiple times by turning off the cookies (just since there’s a lot at stake and wouldn’t be fair to the other girls).
    Cute contest! I wish the first one would win.

  56. Avatar
    carly 08/07/2010 at 12:31 am #

    i feel sad 🙁 i dont think the right one won 🙁

  57. Avatar
    sad 08/07/2010 at 12:54 am #

    It was already weird how a couple of those videos were chosen and now there’s cheating involved? So much for Modcloth.com credibility, it’s pretty to set a cheatfree voting system and none of these could have been done… these disappointed people might be taking their shopping someplace else.

  58. Avatar
    sad 08/07/2010 at 12:55 am #

    This contest has made me lose faith in any future ModCloth contests. Thanks a lot everybody cheating, way to ruin it in the future for the rest of us. ModCloth needs to step in, turn off the voting and just select the video they think best fits their company and they would like to use. Enough with this back and forth and cheating. Getting $500 gift card for cheating? Really shows where your talent is and what little respect you have for what you did. Makes me glad I did not enter this contest.

  59. Avatar
    d 08/07/2010 at 12:55 am #

    Just like clock work, there goes C jumping up pretty fast each time you refresh the page. She will be really proud of her self when she wins

  60. Avatar
    Beautiful 08/07/2010 at 12:56 am #

    Creativity means nothing when there is no message behind it… Although the first two were done nicely, the third one gets my vote!

  61. Avatar
    Natalie Manqui 08/07/2010 at 8:19 am #

    Love them all, but really, number 1 is so awesomely cute. Congrats to the three videos, you are really creative!

  62. Avatar
    Jessica Torres 08/07/2010 at 11:41 am #

    can’t believe that the first one came in last!

  63. Avatar
    ModClother 08/07/2010 at 2:38 pm #

    Yeah, no clue how C managed it, no doubt some kind of hack or enough people willing to vote for her over and over. It was pretty crazy to watch her percentage just keep going up like there was no stopping it. I’m there with you on being disappointed. At least the winner will know it wasn’t their video that actually one, just their skill in cheating that claimed them the price (whoever the winner will be, but I’m pretty sure we know by now with that percentage still rising).

  64. Avatar
    Hadley 08/07/2010 at 3:21 pm #

    These are all so awesome! . Everyone put so much hard work into their films! I voted for Spread Happy. 🙂

  65. Avatar
    Sam 08/07/2010 at 3:58 pm #

    The first one was the best one. It is a shame it did not win. Kinda hard to believe it came in third.

  66. Avatar
    wow 08/07/2010 at 7:08 pm #

    how did C win 1st place?

  67. Avatar
    Proud C Won 08/08/2010 at 5:29 pm #

    Wow. Lots of sore losers on here. I voted for “C” and helped spread the word to my friends via Facebook, etc. Yes, I know the winner. And no, they did not come close to cheating. They simply put together one hell of a grassroots campaign to get people to vote. News of the contest was all over the place in our community. So if you didn’t win, stop being a sore loser. Face up to the fact you simply got legitimately out voted and out smarted on how to market your video.

  68. Avatar
    dave 08/08/2010 at 5:57 pm #

    maybe they should all get a cash prize

  69. Avatar
    lily 08/08/2010 at 6:04 pm #

    i liked C! it was plain but nice! and i believe her 🙂

  70. Avatar
    tianna 08/08/2010 at 9:04 pm #

    i really hope modcloth does the right thing 🙂 i believe in them! i think the other two entries should get some money too, or something?

  71. Avatar
    Aeden 08/08/2010 at 9:04 pm #

    there’s a big difference between the most spam-voted video and the best-quality video

  72. Avatar
    sara 08/08/2010 at 9:28 pm #

    i think you should have a recount! or a new poll!

    but a poll that only people with modcloth accounts (not spam accounts) can vote on. then we can truly know which video appeals the most to the modcloth audience

  73. Avatar
    Hannah Godfrie 08/09/2010 at 7:54 am #

    i think 1st place should get 500 dollars, 2nd place should get 400 dollars, and 3rd place should get 300 dollars. i think thats fair and good

  74. Avatar
    Kimiko Yirusha 08/09/2010 at 10:35 am #

    GUYS! stop it! its just 500 bucks! seriously. ModCloth will do the right thing!!

  75. Avatar
    cc 08/10/2010 at 5:05 am #

    LOVE, LOVE, LOVE the last one. It’s a great message, especially for young girls/women!!!

  76. Avatar
    b rocks 08/10/2010 at 10:42 am #

    when do we know the winners! i voted for B all the wayyy!!! 🙂

  77. Avatar
    tasha 08/10/2010 at 12:30 pm #

    a is perfect! but b comes close second!

  78. Avatar
    y 08/10/2010 at 2:15 pm #

    Modcloth should listen to what everyone said above, i think they’re right

  79. Avatar
    Someone 08/10/2010 at 9:47 pm #

    As much as everyone would of liked modcloth to have done the right thing it doesn’t look like they did. They let the person who cheated the most win. Oh well at least she knows she’s good at something.

  80. Avatar
    Melissa 08/11/2010 at 5:35 am #

    I really don’t think people are being fair here. You can’t say which video required the most work, because each film had certain aspects that called for more detail. I would say that every contestant put forth an equal amount of work. The fairy one had to focus on the art involved in making it. Happy had a lot of scenery changes. It probably took them a while to film in every location, then edit it together. Tam had to create dialogue and record herself talking. Everyone put forth a great deal of effort, and I think all the participants deserve to be treated with respect.

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