Picture This! ModCloth’s Diana Camera Contest

Since the 1960s, when they first appeared on the market, Diana film cameras have watched their demand wax and wane. At first, carnivals and fairs stocked up on these box cameras to give away as prizes or as novelty gifts in raffles, because they were constructed of inexpensive plastic. Eventually, production stopped on Dianas, and they all but disappeared from retailers’ shelves. But not long after, professional photographers began relishing the imperfections – and dreamy, impressionistic qualities – in the images.

Today, after seeing a surge in popularity among photography novices and experts alike, Dianas are back in production. We’re happy to celebrate this phenomenon with a photography contest in which you get to display your skill and creativity with these quirky cameras!

To enter, follow these simple directions:

  1. Use a Diana film camera to snap original photographs, then scan these to your computer.
  2. Submit up to five of these artistic images to our Picture This! Diana Camera Contest Flickr Group. ModCloth reserves the right to remove any images it deems inappropriate.
  3. In the photo description, list:
  • Type of Diana camera used
  • Type of film used
  • Any additional features/add-ons of the camera you may have used to create photographic effects

Submissions will be accepted from May 13 – May 28.  Photographs will be judged on overall style, creativity, and general ModCloth spirit.

If we find that your image is the most impressive, you’ll not only win a photog-friendly bundle of prizes, but the privilege of having your picture and name posted on a Diana camera product page on ModCloth.com!

For full contest rules, please check out our Contest and Comments Guidelines.


About ModCloth

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  1. Avatar
    Alison Rowley 05/13/2010 at 12:32 pm #

    I don’t even have a Diana Camera. In fact I have a better camera than that and I can’t and won’t spend money to win a silly contest like this. The prize is so silly.

  2. Avatar
    Kalani Indigo 05/13/2010 at 12:38 pm #

    This seems like a cool contest, but I don’t want to have to buy a Diana camera. I already have a great camera. . . .

  3. Avatar
    Ellen 05/13/2010 at 12:40 pm #

    If I had a Diana-camera I wouldn’t compete to win one, now would I? Seen the fact that I don’t have a Diana camera, I can’t enter. It is absurd… a competition to win something the winner obvisiously already has – or can easily lend.

  4. Avatar
    Charlotte 05/13/2010 at 12:47 pm #

    Nowhere does it say you will win a Diana camera. If you are taking pictures with one, it is obvious you have one already. There are actually lots of add-ons for a Diana and just a bunch of film would be awesome. Digital cameras can not do what Diana’s, Holga’s, and other camera of this class can. I love the idea of this contest and can’t wait to enter it!

  5. Avatar
    ModCloth 05/13/2010 at 12:47 pm #

    @Ellen — Thanks for writing in! Just to be clear, the prize is not a Diana camera. The prize includes a necklace, a photo album, and the posting of your winning image on the ModCloth site. : )

  6. Avatar
    dana 05/13/2010 at 12:48 pm #

    ohhh this is a great excuse for me to bust out my camera that has been sadly collecting some dust! can’t wait to enter!

  7. Avatar
    Madeleine 05/13/2010 at 12:57 pm #

    I have a Holga, and to be honest, it is a whole lot better than a Diana. Diana’s are ridiculously overpriced.

    BUT! If you have already, its a pretty cool contest and I can’t wait to see the winning photo!

    Good luck everyone =)

  8. Avatar
    Emily 05/13/2010 at 12:58 pm #

    I’m confused… this camera screws up pictures in an artistic way? that’s the appeal of this 100$ camera?
    seems a little strange to me since you can make almost anything look imperfect in photoshop.
    I sadly can’t enter this contest since I don’t have a 100$ to spare for this camera.

  9. Avatar
    Diana 05/13/2010 at 1:03 pm #

    I’ve been using my Diana camera for years now and recently the add ons, and this is exciting it’s being recognized. Even if i don’t win, the credit is great in itself. Thanks for the chance!

  10. Avatar
    Melina 05/13/2010 at 1:11 pm #

    Are we allowed to use just the Diana lens? I have one for my Nikon SLR.

  11. Avatar
    Brooke 05/13/2010 at 1:33 pm #

    I bet Diana cameras take cool pictures but this contest is pretty limiting to who can enter. Oh well though, there are always so many contests to choose from.

  12. Avatar
    ih 05/13/2010 at 1:44 pm #

    I second Melina’s comment. Photojojo has a Diana F+ Lens + adapter for DSLRS that gives the same effect as the actual camera (sort of), without spending the extra money.


  13. Avatar
    ModCloth 05/13/2010 at 2:20 pm #

    @Melina and ih—

    Sorry! : ( Only Diana cameras are allowed for this contest.

  14. Avatar
    Quortnie 05/13/2010 at 2:58 pm #

    i think this contest is stellar!!

    ….if i had that kind of camera D*:

    and @Alison Rowley, if you don’t like the contest, you didn’t need to post a comment. just saying…..

  15. Avatar
    Hannah 05/13/2010 at 3:27 pm #

    Haha some people are being so stuck up in these comments. “Oh, I have a better camera.” Wah wah, go play with your ~better~ camera then and stop posting on the Internet.

  16. Avatar
    debbie 05/13/2010 at 3:30 pm #

    nice! i just bought an original diana-f off of ebay and received it in the mail yesterday. you don’t have to buy the lomography diana f+ reproductions that can cost up to $250-$300 with all the add-ons. i got the original 1960s camera itself for $36 total.

    i also have other film and digital equipment. i understand it is limiting since everybody doesn’t own a diana, but that’s what makes it cool at the same time. i wouldn’t be upset if i didn’t have the diana; there are plenty of other contests to enter. have fun doing what you can.

  17. Avatar
    Anon 05/13/2010 at 5:01 pm #

    Seriously???? You want us to pay $100 for a crappy knock-off that doesn’t work of a crappy camera that doesn’t work? So that we can win a few rolls of film??? Wow. The competitions used to be great. Lately, just lame.

  18. Avatar
    Amanda 05/13/2010 at 5:35 pm #

    I think this is a great contest idea. Since I know not everyone has a Diana, I actually feel like the pool of entries won’t be so overwhelming that I wouldn’t try. I’ve been scanning in photo negatives all spring and can’t wait to share them.
    By the way, the camera works like a dream. It just takes some research and experimentation to learn how to get the results you’re hoping for.

  19. Avatar
    Sari 05/13/2010 at 7:59 pm #

    I feel like a lot of these Modcloth contests are pretty exclusive. You have to either have a twitter, an expensive camera, or already own modcloth clothing to take part in them… The prizes are so cool, too!!! I wish this was more open 🙁

  20. Avatar
    Jennnifer 05/13/2010 at 8:16 pm #

    Wow, people are so stupid. Lomoraphy is great and you need to get over yourself. I have a Diana Mini so I wouldn’t mind winning a big old one to sit next to my Holga

  21. Avatar
    sara b 05/13/2010 at 9:19 pm #

    This is an AWESOME idea! Its cool to take pics the old school way, i have a Diana and love it.

  22. Avatar
    Renee 05/13/2010 at 10:57 pm #

    I have to agree with Sari, all the contests sound fun and have really awesome prizes, but they’re so closed. I don’t have twitter, or this camera, or anything like that, but I really want to participate.
    You should try to make the contests more open. Like maybe this contest could be any picture from a diana camera or manipulated to have the effect of one. I don’t know. I just really wish I could participate in these things more!

  23. Avatar
    QuinQuin 05/13/2010 at 11:27 pm #

    This sounds like a great contest! Let’s all be a little more positive, and be thankful they have contests like this to be involved in! Let’s bring film back! 🙂

  24. Avatar
    Lizzie 05/14/2010 at 12:04 am #

    Whoa, whoa, whoa! Everyone just calm down. We’re missing what’s important here…and that’s…that I already have and love my Diana camera…love Mod Cloth…and am totally pumped about this contest.

    No, but really. Everyone relax…there are tons of contests that require specialty “things”, talents and what not. This is no different from those. Go hunt for other contests, it’s going to be okay.

  25. Avatar
    Amy 05/14/2010 at 4:50 pm #

    To the Debbie Downers: No one’s forcing you to compete in the contest.

    Let everyone else have their fun!

  26. Avatar
    Logan 05/14/2010 at 9:35 pm #

    Man, I just bought a Holga and have gotten some great shots – wish I could submit those!

  27. Avatar
    Ruth Wynants 05/15/2010 at 3:56 pm #

    I’m impressed that Modcloth is doing such an innovative contest. My prized Mr. Pink is my favorite camera. I love it! I used to rely solely on a digital camera. I was asleep like I see so many who have left comments here. Digital is not art. Digital cameras remove thinking and humananity from your photography. The more we remove our hands and our minds from the process, the more reliant on computers and ultimately on others we rely.

  28. Avatar
    Kira 05/15/2010 at 7:23 pm #

    Dear Ruth Wynants,
    Have you never heard of digital art? Yes, doing things with technology is not necessarily traditional, but with photomanipulative programs like Photoshop, people can do amazing things. Just because your hand is wielding a mouse or tablet pen instead of a paintbrush or photosensitive film, does not mean that the creativity is negated.
    Regardless, I agree with many of the comments suggesting that contests be a bit more available. It would be nice.

  29. Avatar
    Shannon 05/16/2010 at 11:40 am #

    Everyone’s such a party pooper. I love my Diana and if I had to choose my dSLR or the Diana to keep, I would choose the Diana. the original Diana cameras are still around for about $10-$20 sometimes. If they’re $100 they’re either a special edition, come with a flash, or you are being overcharged.

  30. Avatar
    aria 05/17/2010 at 10:16 am #

    what’s really sad is how modcloth is overcharging for these cameras. You can get the diana f+ or a holga camera from shops like adorama, or even the actual lomography website, for a lot cheaper and they’ll throw in film and a ton of other freebies.

    I have a diana and a holga and I think they’re great, it’s a shame that websites like this are overcharging in the hopes of selling some sort of “indie hipster” image. They’re great cameras and I think people can have fun with them, but don’t buy them so you can look like the latest hipster model. Search other websites first.

  31. Avatar
    Susan (ModCloth) 05/18/2010 at 10:31 am #

    @aria ModCloth is charging the MSRP (manufacturer’s suggested retail price) for all of the lomography products that we carry. That means that the prices are exactly the same on http://www.lomography.com, and should be exactly the same at all other retailers. Thanks!

  32. Avatar
    dm 05/19/2010 at 9:12 pm #

    I like the idea of this contest, I love my diana. I’m perfectly happy with “indie hipster” sites selling dianas and other 120 cameras…more photographers = more demand for processing = I don’t have to pay ridiculous prices to get the film processed. I’d hate to see medium format go the way of kodachrome.

    also, having a contest around twitter isn’t a good example of the supposed modcloth contest elitism given that twitter is free…

    I submitted my shots the other day and am loving the other ones on the flickr group!

  33. Avatar
    missa 05/19/2010 at 11:14 pm #

    It makes me sad that people using polaroids, dianas, holgas, etc. get praised for such great photography when 99.9% of the time it’s just a lame photo that only looks cool because of the colors. Have a real photography contest.

  34. Avatar
    Alex 05/22/2010 at 8:28 am #

    Shame it has to be a Diana F camera or I’d tell my friend to enter http://rebeccaxphotography.blogspot.com/

  35. Avatar
    marisabel 05/23/2010 at 1:21 pm #

    I don’t think the point of this contest is to make you buy a Diana people 😛 is so you see pictures of those who have them in order to promote them and then you think whether you want one or not 😉

  36. Avatar
    Emma 05/28/2010 at 2:00 pm #

    If Diana’s are so inexpensive to make, why are you selling them at such an expensive price?

    Everywhere I’ve seen online is as well, and it just seems so shamelessly indulgent or something.

  37. Avatar
    Lizzie 05/28/2010 at 4:39 pm #

    @Susan you are really takin this like a champ! I can’t believe how upset everyone is over a contest! If it isn’t “for you,” let it go, there’s a million digital photo contests and regular photography contests, this one’s unique…if you want a company that gives you the same as every other company, why are you checking out modcloth’s website in the first place?

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