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Since the 1960s, when they first appeared on the market, Diana film cameras have watched their demand wax and wane. At first, carnivals and fairs stocked up on these box cameras to give away as prizes or as novelty gifts in raffles, because they were constructed of inexpensive plastic. Eventually, production stopped on Dianas, and they all but disappeared from retailers’ shelves. But not long after, professional photographers began relishing the imperfections – and dreamy, impressionistic qualities – in the images.
Today, after seeing a surge in popularity among photography novices and experts alike, Dianas are back in production. We’re happy to celebrate this phenomenon with a photography contest in which you get to display your skill and creativity with these quirky cameras!
To enter, follow these simple directions:
Submissions will be accepted from May 13 – May 28. Photographs will be judged on overall style, creativity, and general ModCloth spirit.
If we find that your image is the most impressive, you’ll not only win a photog-friendly bundle of prizes, but the privilege of having your picture and name posted on a Diana camera product page on ModCloth.com!
For full contest rules, please check out our Contest and Comments Guidelines.
I don’t even have a Diana Camera. In fact I have a better camera than that and I can’t and won’t spend money to win a silly contest like this. The prize is so silly.
This seems like a cool contest, but I don’t want to have to buy a Diana camera. I already have a great camera. . . .
If I had a Diana-camera I wouldn’t compete to win one, now would I? Seen the fact that I don’t have a Diana camera, I can’t enter. It is absurd… a competition to win something the winner obvisiously already has – or can easily lend.
Nowhere does it say you will win a Diana camera. If you are taking pictures with one, it is obvious you have one already. There are actually lots of add-ons for a Diana and just a bunch of film would be awesome. Digital cameras can not do what Diana’s, Holga’s, and other camera of this class can. I love the idea of this contest and can’t wait to enter it!
@Ellen â€” Thanks for writing in! Just to be clear, the prize is not a Diana camera. The prize includes a necklace, a photo album, and the posting of your winning image on the ModCloth site. : )
ohhh this is a great excuse for me to bust out my camera that has been sadly collecting some dust! can’t wait to enter!
I have a Holga, and to be honest, it is a whole lot better than a Diana. Diana’s are ridiculously overpriced.
BUT! If you have already, its a pretty cool contest and I can’t wait to see the winning photo!
Good luck everyone =)
I’m confused… this camera screws up pictures in an artistic way? that’s the appeal of this 100$ camera?
seems a little strange to me since you can make almost anything look imperfect in photoshop.
I sadly can’t enter this contest since I don’t have a 100$ to spare for this camera.
I’ve been using my Diana camera for years now and recently the add ons, and this is exciting it’s being recognized. Even if i don’t win, the credit is great in itself. Thanks for the chance!
Are we allowed to use just the Diana lens? I have one for my Nikon SLR.
I bet Diana cameras take cool pictures but this contest is pretty limiting to who can enter. Oh well though, there are always so many contests to choose from.
I second Melina’s comment. Photojojo has a Diana F+ Lens + adapter for DSLRS that gives the same effect as the actual camera (sort of), without spending the extra money.
@Melina and ihâ€”
Sorry! : ( Only Diana cameras are allowed for this contest.
i think this contest is stellar!!
….if i had that kind of camera D*:
and @Alison Rowley, if you don’t like the contest, you didn’t need to post a comment. just saying…..
Haha some people are being so stuck up in these comments. “Oh, I have a better camera.” Wah wah, go play with your ~better~ camera then and stop posting on the Internet.
nice! i just bought an original diana-f off of ebay and received it in the mail yesterday. you don’t have to buy the lomography diana f+ reproductions that can cost up to $250-$300 with all the add-ons. i got the original 1960s camera itself for $36 total.
i also have other film and digital equipment. i understand it is limiting since everybody doesn’t own a diana, but that’s what makes it cool at the same time. i wouldn’t be upset if i didn’t have the diana; there are plenty of other contests to enter. have fun doing what you can.
Seriously???? You want us to pay $100 for a crappy knock-off that doesn’t work of a crappy camera that doesn’t work? So that we can win a few rolls of film??? Wow. The competitions used to be great. Lately, just lame.
I think this is a great contest idea. Since I know not everyone has a Diana, I actually feel like the pool of entries won’t be so overwhelming that I wouldn’t try. I’ve been scanning in photo negatives all spring and can’t wait to share them.
By the way, the camera works like a dream. It just takes some research and experimentation to learn how to get the results you’re hoping for.
I feel like a lot of these Modcloth contests are pretty exclusive. You have to either have a twitter, an expensive camera, or already own modcloth clothing to take part in them… The prizes are so cool, too!!! I wish this was more open 🙁
Wow, people are so stupid. Lomoraphy is great and you need to get over yourself. I have a Diana Mini so I wouldn’t mind winning a big old one to sit next to my Holga
This is an AWESOME idea! Its cool to take pics the old school way, i have a Diana and love it.
I have to agree with Sari, all the contests sound fun and have really awesome prizes, but they’re so closed. I don’t have twitter, or this camera, or anything like that, but I really want to participate.
You should try to make the contests more open. Like maybe this contest could be any picture from a diana camera or manipulated to have the effect of one. I don’t know. I just really wish I could participate in these things more!
This sounds like a great contest! Let’s all be a little more positive, and be thankful they have contests like this to be involved in! Let’s bring film back! 🙂
Whoa, whoa, whoa! Everyone just calm down. We’re missing what’s important here…and that’s…that I already have and love my Diana camera…love Mod Cloth…and am totally pumped about this contest.
No, but really. Everyone relax…there are tons of contests that require specialty “things”, talents and what not. This is no different from those. Go hunt for other contests, it’s going to be okay.
To the Debbie Downers: No one’s forcing you to compete in the contest.
Let everyone else have their fun!
Man, I just bought a Holga and have gotten some great shots – wish I could submit those!
I’m impressed that Modcloth is doing such an innovative contest. My prized Mr. Pink is my favorite camera. I love it! I used to rely solely on a digital camera. I was asleep like I see so many who have left comments here. Digital is not art. Digital cameras remove thinking and humananity from your photography. The more we remove our hands and our minds from the process, the more reliant on computers and ultimately on others we rely.
Dear Ruth Wynants,
Have you never heard of digital art? Yes, doing things with technology is not necessarily traditional, but with photomanipulative programs like Photoshop, people can do amazing things. Just because your hand is wielding a mouse or tablet pen instead of a paintbrush or photosensitive film, does not mean that the creativity is negated.
Regardless, I agree with many of the comments suggesting that contests be a bit more available. It would be nice.
Everyone’s such a party pooper. I love my Diana and if I had to choose my dSLR or the Diana to keep, I would choose the Diana. the original Diana cameras are still around for about $10-$20 sometimes. If they’re $100 they’re either a special edition, come with a flash, or you are being overcharged.
what’s really sad is how modcloth is overcharging for these cameras. You can get the diana f+ or a holga camera from shops like adorama, or even the actual lomography website, for a lot cheaper and they’ll throw in film and a ton of other freebies.
I have a diana and a holga and I think they’re great, it’s a shame that websites like this are overcharging in the hopes of selling some sort of “indie hipster” image. They’re great cameras and I think people can have fun with them, but don’t buy them so you can look like the latest hipster model. Search other websites first.
@aria ModCloth is charging the MSRP (manufacturer’s suggested retail price) for all of the lomography products that we carry. That means that the prices are exactly the same on http://www.lomography.com, and should be exactly the same at all other retailers. Thanks!
I like the idea of this contest, I love my diana. I’m perfectly happy with “indie hipster” sites selling dianas and other 120 cameras…more photographers = more demand for processing = I don’t have to pay ridiculous prices to get the film processed. I’d hate to see medium format go the way of kodachrome.
also, having a contest around twitter isn’t a good example of the supposed modcloth contest elitism given that twitter is free…
I submitted my shots the other day and am loving the other ones on the flickr group!
It makes me sad that people using polaroids, dianas, holgas, etc. get praised for such great photography when 99.9% of the time it’s just a lame photo that only looks cool because of the colors. Have a real photography contest.
Shame it has to be a Diana F camera or I’d tell my friend to enter http://rebeccaxphotography.blogspot.com/
I don’t think the point of this contest is to make you buy a Diana people 😛 is so you see pictures of those who have them in order to promote them and then you think whether you want one or not 😉
If Diana’s are so inexpensive to make, why are you selling them at such an expensive price?
Everywhere I’ve seen online is as well, and it just seems so shamelessly indulgent or something.
@Susan you are really takin this like a champ! I can’t believe how upset everyone is over a contest! If it isn’t “for you,” let it go, there’s a million digital photo contests and regular photography contests, this one’s unique…if you want a company that gives you the same as every other company, why are you checking out modcloth’s website in the first place?
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