As consumers, we’ve all had experiences with — and been affected by — Photoshopped images in the fashion industry. Whether it was a cover star that looked unrealistic (often the work of an overzealous or sloppy photo editor), or simply a misrepresentation of the female form, retouched photos can often be difficult to visually digest. Maybe they upset you, cause outrage, or perhaps you just find them confusing to look at, either way, scads of companies and magazines have been guilty of taking this photo editing tool a bit too far.
As a company, we certainly feel frustrated by overly Photoshopped advertisements, which is why we just became the first fashion company to sign The Heroes Pledge For Advertisers, an anti-airbrushing petition which aims to “do our best not to change the shape, size, proportion, color and/or remove/enhance the physical features, of the people in our ads in post-production.” It is a courageous movement that we were excited to get behind.
We have agreed to label images of models who have been materially Photoshopped because that’s what we all deserve — to know the truth!
+ Sound off in the comments and let us know what you think.