Video Contest Follow-Up and Thank You!

Hi, Everyone!

Recently, we announced the winner of our first ever video contest (Congratulations again, Tamara!), and we got some really constructive feedback from you all. We wanted to take a minute to thank everyone who voted and commented, and let you know that your voice was heard.

Prompted by your concerns, we contacted the two runners-up, sistersalad and berrylover, and awarded them each a $250 gift certificate for all of their hard work! Thank you for suggesting that, everyone!

We were sad that some of the comments took a negative turn, and we are so very sorry if we caused any confusion or hurt feelings. This was our first video contest, and we are learning along the way! Your suggestions taught us a lot about how we’ll run our next video contest, though, and we really appreciate your candid feedback. Next time, we’ll be sure to clearly state our poll policy at the beginning of the contest to avoid any misunderstanding!

Thanks, again, for being the best customers in the world.


P.S. Enjoy the finalists’ videos again!

“Fairy Dust” by berrylover


“Spread Happy” by sistersalad



“It’s About…” by tambowers



About ModCloth

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  1. Avatar
    Minoli 08/16/2010 at 12:11 pm #

    Still Love Spread Happy. makes me smile.

  2. Avatar
    Aida 08/16/2010 at 12:43 pm #

    Love them all 🙂 Good job ModCloth!

  3. Avatar
    Pleased 08/16/2010 at 12:49 pm #

    I think most people will view what ModCloth had done as an example of a large company listening to their customers, and respecting them. expect the benefits of karma, ModCloth!

  4. Avatar
    Amanda 08/16/2010 at 1:33 pm #

    ModCloth is awesome. I often wonder how you manage to stay in business with all of the crazy gift certifigates you give away. I’m sorry you had to shell out more cash to please the angry masses. You explained what the prizes were before the contest started…Welcome to the wonderful world of internet social media. Public Voting = Death by Flogging. Stay away from it. Trust me.

  5. Avatar
    Katharine Ellis Tapley 08/17/2010 at 9:46 am #

    Wow. These were excellent!

  6. Avatar
    Kate 08/17/2010 at 3:21 pm #

    I’m so happy you listened to everyone 🙂
    That shows a lot about you as a company!

  7. Avatar
    stina 08/17/2010 at 4:37 pm #

    I actually missed the whole video contest thing 🙁
    My favorite def. is Fairy Dust…it expresses what I feel about Modcloth most!! <3<3 Plus its really cuteeee

  8. Avatar
    Gracie 08/18/2010 at 5:12 pm #

    yay finally…i love fairy dust and spread happy!

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    Amanda 08/18/2010 at 6:09 pm #

    Yea, just watched the videos (finally) and Ok, wow. Spread Happy was INCREDIBLE and so full of effort, with Fairy Dust in a VERY close second for me. I mean WOW. As I said in the other blog, the winning video consists of a girl wandering around aimlessly. That’s what happens when you make popularity the deciding factor in a creative contest…..

  10. Avatar
    Jean 08/19/2010 at 12:45 pm #

    I was also sorry to see people become so negative (and really kind of mean in some posts) after Modcloth announced the winner. Geez, my favorite didn’t win 1st place either but it isn’t the end of the world.
    Anyway…cheers to Modcloth for always keeping it classy!

  11. Avatar
    Jennie 09/04/2010 at 3:23 pm #

    Goodness gracious. Fairy Dust is the cutest thing I have ever seen. Adorable!

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    Jennie 09/04/2010 at 3:25 pm #

    ps. Three cheers for Modcloth for staying sweet and fueling such creativity. :]

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