Inherited Hauteness, Our First-Ever Tumblr Contest!

You can pick up a pair of fashionable jeans just about anywhere these days, but fashionable genes are a little harder to come by. Piper Weiss realized this at a very young age and later decided to celebrate all matrons of modishness – and the heiresses of their hauteness – by creating the website My Mom, the Style Icon. She recently compiled the best of her online exhibit for Chronicle Books, and the product is an eponymous hardbound compendium of the voguest vintage photographs, sassiest sartorial stories, and most outstanding outfits.

Now, ModCloth is taking a tip from Piper Weiss by creating a Tumblr contest that allows you to give props to your mom for her poshness. Did she rock bell-bottoms like nobody’s business? Was your mom a knockout in a miniskirt and knee-high go-go boots? Well, share with us her chicness, and it may just earn you a prize that any mother would be proud of.

Here are the details:

  • Log into your Tumblr account. If you don’t have one, it’s easy to create a new one!
  • Post a vintage photo of your mom sporting her stylin’ attire.
  • Add a caption briefly expressing why your mom is your style icon.
  • Tag your photo with #ModMoms so we can find it.
  • We can accept only one entry per person.
  • Submissions will be accepted until 11:59 p.m. ET on Wednesday, May 4.

We’ll randomly select two people to win a signed copy of My Mom, Style Icon and one person to win a signed copy of the book, plus a $100 gift card. If you’re one of the lucky prize recipients, just be sure to thank your mother!

Have fun, and good luck!


About ModCloth

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  1. Avatar
    Kasey 04/20/2011 at 11:09 am #

    Looks like i’ll be getting a Tumblr now…my mom is haute 🙂 And I must show her off!!!

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    Katharine Ellis Tapley 04/20/2011 at 11:12 am #

    I also just got a Tumblr. Then I went and raided my albums looking for a specific photo. Found it!

  3. Avatar
    Alicia 04/20/2011 at 12:59 pm #

    This is awesome – I was just talking to my mom this weekend about how she influenced my style or how I was just born with her style….I’ll have to get tumblr now ..and find some photos!

  4. Avatar
    Colleen 04/20/2011 at 1:38 pm #

    When does the contest end??

    • Avatar
      ModCloth 04/20/2011 at 2:39 pm #

      Hi Colleen! We just updated the post with the date! Submissions will be accepted until 11:59 p.m. ET on Wednesday, May 4. Can’t wait to see your photo!

    • Avatar
      Colleen 04/20/2011 at 2:46 pm #

      Awesome, thanks! There’s this awesome hippy picture of my mom in the 70s… Now I just need to convince her to let me use it!

  5. Avatar
    Katharine Ellis Tapley 04/20/2011 at 1:38 pm #

    So once we add the photo and tags, we’re entered?

    • Avatar
      ModCloth 04/20/2011 at 2:40 pm #

      Hi Katharine! Yep, that’s all you need to do! You can see all of the contest entries by searching for the tag ModMoms on Tumblr! It’s so fun to see all of your fashionable moms!

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    carrie 04/20/2011 at 2:10 pm #

    are grandmothers eligible too?

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      ModCloth 04/20/2011 at 2:44 pm #

      With Mother’s Day right around the corner, the post is definitely geared towards “Haute Mamas,” but you can certainly submit a photo of your stylish grandmother if you’d like!

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      Colleen 04/20/2011 at 2:49 pm #

      Good to know! My Grandma had awesome style in the 50s!

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      JL 04/24/2011 at 6:39 pm #

      I instantly thought of my grandmother as opposed to my mom, so I’m glad to hear that.

  7. Avatar
    Victoria / Justice Pirate 04/20/2011 at 3:45 pm #

    I just sent in a photo of my mom from 1971 when she was 21!

  8. Avatar
    Stephanie 04/20/2011 at 4:20 pm #

    Just posted a photo of my mom in her early twenties wearing her fabulous rainbow wedges. <3

  9. Avatar
    Suzanne 04/21/2011 at 1:06 am #

    I have the BEST photo of my Mom in 1970, and have it up on Tumblr now, but can’t seem to figure out how to tag it properly so that it shows up in the #modmoms search. What am I doing wrong?

    • Avatar
      ModCloth 04/21/2011 at 1:39 pm #

      Hey Suzanne! Are you adding your tag in the “Tags” box of the post page? Tumblr automatically adds the pound sign (#) to your tags, so all you have to do is type “modmoms” into the box, and voila!

    • Avatar
      Tessa 04/29/2011 at 1:56 pm #

      If you are still having issues, be sure to go to edit, type your tag in the box, and hit enter, so it turns into a little green box, and then save your changes.

  10. Avatar
    Suzanne #2 04/21/2011 at 2:25 pm #

    I so want to enter this, but my mom’s always been lame 🙁 Ah well, since part of it is random anyways, guess I should still try!

  11. Avatar
    kelsey 04/25/2011 at 2:05 pm #

    Does it count if my style icon is my mother’s mother??!

    • Avatar
      ModCloth 04/25/2011 at 2:23 pm #

      Hey, Kelsey! With Mother’s Day right around the corner, the post is definitely geared towards “haute mamas,” but you can certainly submit a photo of your stylish grandmother if you’d like!

  12. Avatar
    Shelly 04/27/2011 at 1:45 pm #

    Could picture be of a Grandmother? My Nana had it going on.

    • Avatar
      ModCloth 04/27/2011 at 2:05 pm #

      Hi, Shelly! Yes, you’re more than welcome to post a photo of your grandmother.

  13. Avatar
    Brooke 04/28/2011 at 4:59 pm #

    does it count if our post doesn’t have a our name on top of the photo?

  14. Avatar
    Marta 04/29/2011 at 1:51 pm #

    I recently moved so all my pictures are in storage. I would love to enter but good luck to everyone else 🙂

  15. Avatar
    Sandra Rinaldi 04/29/2011 at 2:38 pm #

    Can you enter without having a Tumblr acct.? I don’t have a phone with those capabilities. Not all of us can afford such things!

    • Avatar
      ModCloth 04/29/2011 at 2:54 pm #

      Hi, Sandra!

      You don’t need a phone to use Tumblr, just a computer! You can sign up for a Tumblr blog for free at Let us know if you need help!

  16. Avatar
    Victoria 04/29/2011 at 3:38 pm #

    Wait, do the photos have to be vintage? My mom is still quite fashionable now. (:

  17. Avatar
    Lindsay 05/02/2011 at 12:09 pm #

    I have been meaning to sign up for a tumblr account anyways, so this was good..

    Here’s a pic of my mom for my style inspiration:

    @Sandra Rinaldi – you don’t need a phone to have tumblr, its just a blog – you can make and access it on your computer.

  18. Avatar
    Chanelle Tomiko 05/06/2011 at 4:31 pm #

    I signed up for a tumblr two days, too late. poop! I added a first pic of my mom anyway 🙂

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