ModCloth Staffer Cherie Loves to Travel and Collect Postcards

Sure, you’ve seen snapshots of our employees on our blog and Instagram, but have you ever wondered what makes them tick? Today, we’re focusing on the fab ModEmployees that make ModCloth the amazing place that it is.


Cherie has a really aspirational story for all the Modgirls out there who dream of one day working in fashion. She started out as a ModCloth superfan, and years ago, she was featured in one of our campaigns highlighting members of our ModSquad (some of our biggest fans). She stayed in touch, and years later, she was hired as the executive assistant for tech and product. Nowadays, she manages our qualitative research projects on the Consumer Insights team, and gets to directly connect with ModCloth shoppers and hear their thoughts and feedback on both current and in-development site features and campaigns. Pretty cool that she’s now responsible for talking to the kinds of folks who she once was, huh?

ModCloth: Let’s start with where it all began. How and when did you first hear of ModCloth?
To tell this story, we have to go back in time to my sad closet after returning from a two-year stint abroad in Japan. I did not purchase much in terms of clothing there because well, I was literally “Big in Japan” and found very little in my size.

While shopping around to build my closet, I found ModCloth and was immediately attracted to the vintage-inspired styles. My co-workers won’t believe me, but my style for most of my adult life prior to ModCloth consisted of jeans and hoodies. Back then, I just didn’t feel comfortable in clothes and wanted to hide my body. My first purchase from ModCloth (The Sweet Temptations Dress!) started to change my outlook a bit. It gave me more confidence to feel comfortable in clothing. I felt like I really found my own style.

Thrilled, I ordered a few more dresses. Over time, I definitely began having a more positive body image. As I became more involved with the company as a ModSquad member (street team/fan), I couldn’t help but be excited to share my love for the brand!

Tell us more about the ModSquad and the campaign shoot from years back.
A few lucky bay area ModSquad gals were invited to the office for the day! We spent the afternoon meeting and speaking with various teams in the SF office, including a focus group with the (then called User Experience Research team) Consumer Insights team. At the end of the day, we were treated to a Shop Our Outfits photo shoot that ended up featured on the site. This definitely went down in my book as one of the the most fun-filled days ever.

When did a job at ModCloth come into the picture?
I had a friend who worked for ModCloth, so I pestered her (and another gal from the recruiting team who I met at the ModSquad event) about open positions. I guess you could say that persistence paid off — I landed a position as an Executive Assistant in the Product team and the rest is history!

What’s your favorite thing about what you do?
We seriously have the best customers and I love talking to them! It’s truly a magical moment when they tell us that they noticed changes our teams have made on the site after giving us feedback. As a member of the Consumer Insights team, we’re really in a unique position because we are able to support many different teams across the company. Depending on the a team’s project – and it can be anything from a new a mobile app prototype or a brand campaign tag-line – we’ll use different approaches (interviews, surveys, diary studies, etc) to find out more.


Got a favorite desk accessory, flavor of vitamin water, or something else office-related?
I have a weakness for cute things! It’s hard to pick just one, but I’d have to say my hedgehog pencil holder. I found it in a wooden toy store in Prague and knew it just had to come back with me! People smile when they see it.

What advice would you pass along to folks hoping to work for a fashion or tech company, based on your own inspiring experience?
Be persistent and don’t be afraid to go out of your comfort zone to meet people and ask questions.

When you’re not working, where can we find you?
I love travel, so you might find me dreaming up my next adventure abroad. Other things I love: Instagram, collecting postcards, snail mail (stationery), cooking up cute ‘character’ bentos.

About ModCloth

With the combined writing powers of our scribing staff, we bring you oodles of collaborative features starring everything from contests and culture to behind-the-scenes coverage of MC events and shenanigans. You're always saying you want to be kept in the loop. Consider yourself lassoed.

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1 Comment

  1. Anna 08/06/2014 at 4:57 pm #

    awwww this was so cute… learned some things I did not know about you!

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