Fashion (Fast) Forward

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If you’ve ever thought, “I sure am curious to see what goes into creating ModCloth’s captivating homepages, but I just don’t have time to sit through the days – maybe even weeks – of all the preparing and shooting,” then do we have a fleet treat for you!

In this behind-the-scenes video of our current homepage, we’ve ‘expressed’ ourselves so that you can get a glimpse of the homepage photo shoot process in just under two minutes!

15 Responses to Fashion (Fast) Forward

  1. serenity 01/31/2011 at 11:47 am #

    hand drawn sets??? how cool is that! such a creative idea i love it 🙂

  2. Orchid Grey 01/31/2011 at 12:12 pm #

    this was so inspiring, I loved it!

  3. Justine 01/31/2011 at 12:45 pm #

    What happened to the hand drawn background sheets? I would love to have them as my bedroom wallpaper!

    • Sara 02/01/2011 at 1:24 pm #

      No kidding! You guys could make a little extra something-somethin if you sold the backdrops. (hint hint to a possible customer)

  4. Annie (ModCloth) 01/31/2011 at 1:20 pm #

    How fun!

  5. Klara 01/31/2011 at 1:20 pm #

    Amazing how much time and effort you put into your shoots! I am impressed, everything looks gorge.

  6. Danielle 01/31/2011 at 3:16 pm #


  7. Blythe 01/31/2011 at 3:48 pm #

    I love this! I posted it on my blog, here:

    • ModCloth 01/31/2011 at 5:36 pm #

      Thanks for blogging about us, Blythe!

  8. Maria 01/31/2011 at 3:53 pm #

    Wow…I had no idea how much effort and work was put into the photoshoots. Thanks, ModCloth! 🙂

    – Maria

  9. Rachel B 01/31/2011 at 4:02 pm #

    This just makes me want to work for you guys someday, haha. I would kill to be a production manager for a place like your’s. I wish I wasn’t still in college! Amazing work though on the sets and everything! 🙂

    • ModCloth 01/31/2011 at 5:33 pm #

      Aww, thanks, Rachel! Not gonna lie—ModCloth is an awesome place to work! 🙂

      If you’re interested in a job or internship with us, though, definitely follow ModClothCareers on Facebook or @ModClothCareers on Twitter. That way, you’ll be the first to know about any exciting ModCloth opportunities!

  10. Aire (ModCloth) 01/31/2011 at 5:35 pm #

    LOVE! I caught a glimpse of Winston in there! 🙂

  11. Jeanette (ModCloth) 01/31/2011 at 8:35 pm #

    Awesome… thanks for sharing this, guys!

  12. Tieka, Selective Potential 02/04/2011 at 11:44 pm #

    I had no idea the sets were hand-drawn… that is so amazing!! I loved watching this video!

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