Insta-greatness: On the Hunt for the Perfect Pic

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Despite popular belief, Instagram isn’t just puppies, cupcakes, and latte art — here at ModCloth, it’s serious business. To provide an in-depth look into our team’s process of how we create such a successful stream, we went straight to the source and followed our Instagram Editor, Erin, around in her pursuit of daily Instagram perfection.

Be sure to follow @ModCloth for an insider’s look into all the cuteness!


About ModCloth

With the combined writing powers of our scribing staff, we bring you oodles of collaborative features starring everything from contests and culture to behind-the-scenes coverage of MC events and shenanigans. You're always saying you want to be kept in the loop. Consider yourself lassoed.

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  1. Avatar
    Suzanne 04/01/2013 at 6:40 am #

    Her chasing the pigeon? LOL, so funny.

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    Sarah 04/01/2013 at 7:03 am #

    Oh my goodness that was HILARIOUS!

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    Julia 04/01/2013 at 8:34 am #

    This just makes me want to work for Modcloth!

  4. Avatar
    Elia V. Disney 04/01/2013 at 9:21 am #

    I would definitely appreciate to be paid for this.

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    Sincerely Sammie 04/01/2013 at 9:42 am #

    Haha! My favorite quote from that entire video was “you have to create cute” – love that! And why are those dogs all so cute.

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    emilye 04/01/2013 at 10:17 am #

    I am obsessed with this video. Amazing.

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    Susan Gurwin 04/01/2013 at 10:22 am #

    Fun! (Sadly, some will take this seriously.)

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    Alexandria 04/01/2013 at 12:08 pm #

    I keep forgetting it’s April Fool’s Day!

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    Nicole 04/01/2013 at 2:47 pm #

    erin are you ok

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    Jenny Rose 04/01/2013 at 2:59 pm #

    This video is so so funny! “If you didn’t instagram it… did it really happen?”

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    melzy71 04/01/2013 at 7:33 pm #

    How do you know if the world was cute before Instagram? Lol great vid.

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    Hannah 04/01/2013 at 10:48 pm #

    LOL, I love this!! “the world isn’t cute on its own, you have to create cute” I love that!! 🙂

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    Christen, Two Happy Hearts 04/02/2013 at 7:39 am #

    hahaha this is so great! her chasing the pigeon…classic haha

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