A Letter from Our Founder, Susan for International Women’s Day

Hi, everyone!

On Wednesday, you may notice that things are a little slower around here. That’s because some of the ModCloth team, myself included, are participating in the International Women’s Strike.

I am both excited and proud to stand with my sisters from around the world in “recognizing the enormous value that women of all backgrounds add to our socio-economic system–while on-average receiving lower wages and experiencing greater inequities, vulnerability to discrimination, sexual harassment, and job insecurity.”

As the founder of a business that sells to and employs women (in fact, 64% of our workforce is female), it has always been important to me that ModCloth supports women, too. That is part of why the “gender pay gap” is a deeply personal issue for me.

Here are the facts: women face a pay gap in nearly every occupation and, in 2015, women working full time in the United States typically were paid on average just 80 percent of what men were paid for the same work. If that woman also happens to be a minority, or transgender, that statistic becomes even worse. This needs to change.

I was raised in a very “traditional” family. My Dad, also an entrepreneur, worked on his business while my Mom stayed home to clean, cook, and raise me (along with a myriad of other duties.) I was also born into a relative position of privilege, being caucasian, heterosexual, cisgender, and firmly in the American middle class. As much as I looked up to my Mom, as a little girl, personally I tried to model my life after my Dad’s. I dreamed of going to college, having a career, and working outside of the home. I am striking today because I want my future daughters (and sons!) to be able to live their life and pursue their dreams in the way that will make them most happy. I don’t want my future daughter to feel like she must give up her career to have kids. I don’t want my future son to feel like he must be the sole breadwinner for his family. It should be their choice.

There are many issues facing women around the world today. The International Women’s Strike can’t and won’t solve them all, but it’s a hopeful step forward. If you’re interested in learning more about feminism or you’d like to get involved, here are some great places to start:

Much love,

About ModCloth

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  1. Dynisha Klugh 03/08/2017 at 2:02 am #

    Beautifully and respectfully stated, Susan. Thank you for the transparent display of honesty and love for equality!

  2. Drew Gregg 03/08/2017 at 10:36 am #

    Susan’s Mom & Dad are very proud of her success in both business and life. Hard work and dedication towards a goal will give both men & women the “pursuit of happiness”.

    • Matt 03/08/2017 at 1:23 pm #


  3. Boots Walla 03/08/2017 at 1:41 pm #

    Well said; wearing red in solidarity!

  4. Teri 03/08/2017 at 2:32 pm #

    I’m new to the ModCloth family, and just want to say how grateful I am to be working alongside such beautiful and like minded people. Today I’m in the office wearing red in solidarity because I believe that change is possible.

  5. April 03/15/2017 at 7:01 pm #

    How does WalMart feel about striking?

  6. Amy Peterson 03/15/2017 at 8:44 pm #

    Sorry, Modcloth, but if you make this deal with Walmart, I will no longer shop here. I have been a loyal and regular customer almost since the store opened, and have purchased even more products in recent years for my wife, but I cannot support a company that aligns with the unethical practices of Walmart. My wife completely agrees, though she likes your products as well.

  7. Harloe 03/15/2017 at 9:18 pm #

    Your white performative corporate faux Feminism isn’t fooling anyone, Susan. You sold ModCloth to a company that serially abuses, undervalues, and harms women and children in the US and abroad. There are three women on Walmarts executive board, women make up a fraction of management even though they employ 1.5 million women and the Walmart pay gap is higher than the national average. The largest class action gender discrimination lawsuit in U.S. history was against Walmart. So pardon me if I don’t applaud you for taking a day off and wearing a tee shirt.

  8. Bethanne Paepke 03/16/2017 at 7:15 am #

    What a hypocrite! How can you say this and then sellout to Wal-Mart?

  9. ade 03/16/2017 at 2:42 pm #

    That’s nice. So, how do you feel about compromising all of that by selling your company to one that has a terrible ongoing history of discriminating against women, promoting the wage gap, and mistreating or firing pregnant women? I guess money, in the end, was more important than your Marketing Feminism.

  10. Hazel 03/18/2017 at 3:28 pm #

    Unfortunately, due to your affiliation with a company that has such a horrible history of discrimination around the world, I can no longer support ModCloth. As a true feminist, your hypocrisy astounds me. Your company model, until now, was so forward-thinking and I was really proud to be a customer. And nother Mom & Pop bites the dust. What a shame.

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