The Style Gallery is a great new way for you to view, love, and share outfit photos. It’s meant to showcase all the expressive, creative, and inspirational personalities of our community!
Forget the iPhone, or livestreams – these last few seasons, it’s the blogger that has shaken up the fashion industry more than anything else. Accessibility is ousting exclusivity as fashion becomes more democratic with each tweet, comment, and post. Being a blogger has never been more unpredictable or exciting than it is now.
Case in point? Our newest employee, Erin HagstrÃ¶m (you may know her as Calivintage).
I first met Erin in August, at a coffee shop in the Mission. The ModCloth Blog was looking for new blog writers, and she popped up on our list of candidates. Like all online-to-RL encounters, our meeting started off friendly but awkward. We ordered coffee. Talked about the weather. Then, we started talking blogs, and whomph. Suddenly, we were immersed in discussions about the rise of the fashion blog, company-blogger relations, and our shared backgrounds – hers, my own, and ModCloth’s – of having entered the fashion industry as “outsiders.”
I was impressed by her enthusiasm and ideas, she was excited to explore a new direction in her blogging career, and we were both jittery just thinking about our shared vision for what a fashion company blog could be. We were each other’s perfect fit.
So, say hello to Erin, as she starts her first day on the blog! You’ll see her writing about her latest outfit obsessions, wielding her ex-pastry chef skills in our cooking section, and chatting with all of you in the comments!
And for those of you with more questions about how Erin got to ModCloth, just keep on reading. We sat down with Erin to ask her just how she went from just another site in the blogosphere, to, well, this!
We started at the beginning…
Since this all started with Calivintage, let’s talk about that. When and why did you start blogging?
December of 2008! I was a part-time business student, part-time teacher, and part-time vintage seller. I started Calivintage as a way to catalog things I was interested in. I started sharing my outfit pictures with other girls on social networking sites as a way to remember looks I’d styled and to get feedback, and had a lot of fun doing it. After a few months, I decided I would take the plunge and start posting the outfits on my blog.
What propelled you to take the leap into full-time blogging?
That summer, my modest traffic begin to flourish. Inspired and motivated by my readers and blog friends, I began to accept sponsorships at the end of Calivintage’s first year. It was an uphill battle, but within a few months my blog became my main source of income and I was able to blog full-time.
When did ModCloth come into the picture?
During New York Fashion Week in February, I met Susan and some of the other lovely ladies behind ModCloth. Soon after, I got an e-mail from ModCloth saying they were interested in sponsoring my blog. Over the next several months, I cultivated a strong relationship with ModCloth and became increasingly interested in the goings-on of the company. I visited daily to “heart” my favorite items, vote on Be the Buyer items, and read the blog.
Over the summer, I was invited to a ModCloth party where I discovered that they had opened a new office right here in San Francisco! That same night, I jokingly told my boyfriend that I wanted to work for ModCloth. We both laughed, and I didn’t really think about it again until I got a call from ModCloth, asking me if I was interested in contributing to the blog. We had a lot of talks, and, well, here I am!
You’ve said that this is your dream job.
Turning my hobby into a full-time job has been a dream come true. That a regular girl with an obsession for vintage and style could carve out a place for herself in the fashion industry and actually influence positive change is just amazing. I’m really excited about the impact that “outsiders” are having on the democratization of fashion and I’m happy to be a part of that process.
How has your daily life changed, now that you’re blogging full time for two blogs?
To be honest, it hasn’t changed a lot. I still spend more hours than I should perched in front of the computer, poring over hundreds of blogs, street style sites, and lookbooks. And even though my workload has probably tripled, I now have an exciting new outlet for all that creative energy I have when it comes to fashion, styling, photography, design, and everything else that I love so much.
What advice would you give other bloggers hoping to go full-time, either independently, or with a larger organization?
Oh boy, this is where all the cheesy clichÃ©s come in! I honestly think that first and foremost, you should have a serious passion for what you’re creating because blogging will become your life. Then, of course, you’ll need to be prepared to work – a lot. Be consistent, be professional, and value your work!
Welcome to ModCloth, Erin! If you have any questions for Erin, or just want to say hi, just drop her a comment and she’ll reply to you directly!
Congrats Erin! Working as a full-time blogger is a dream job of mine, and seeing that it is something that is definitely doable inspires me so much!
Talk about a modern dream come true! Maybe it’s because I’ve been following Erin’s blog for awhile, or maybe it’s because I also consider working at ModCloth a dream job too… but this is truly awesome. Congrats for Calivintage!
Congratulations Erin! I following your blog DAILY and this is so great! So happy for you
Very wonderful addition! This girl’s awesome.
Congrats Erin! I can’t wait to read all the goodness that you’ll be pouring into the ModBlog!
So glad to have you as a part of the team and can’t wait to read your inspiring posts to come. I remember coming across posts on your personal blog about cycling, and cycling fashion and hope to see a little of that knowledge filter onto the ModCloth Blog! Cycling fashion, from bikes to brogues is a whole other world! (And I love it.)
Yes! You can definitely expect to see more cycle chic posts from me. And thank you for the warm welcome!
Congrats! This is so awesome! I’m looking forward to her posts!
Hello, Erin! Welcome to Modcloth! 🙂
Congrats Erin!! This is so amazing and inspiring!
wow! dream job indeed!! I have loved you from way back early chictopia days (pre-style icon!) Congrats!!!
I never really understood what blogging is all about (even now), despite faithfully reading through Modcloth’s every day. And I especially didn’t know that it could be a full time, PAYING, job (?!?!). What does it mean to get “sponsorships” and how do you make money by blogging about fashion???
Amanda, that’s a good question. Some bloggers do indeed write their blogs full-time and earn money doing it! Every sponsorship deal is different, but the best comparison that comes to mind is the relationship that some businesses have with athletes: The business will compensate the athlete in exchange for an endorsement of a product. This is just one of the many ways that bloggers can make a living! Some bloggers collaborate with designers to create collections, others work for larger organizations as writers, the list goes on!
Thanks for the eloquent answer, Erin!
Yay Erin! I love calivintage. You can clearly tell that Erin has a passion for what she does and is not just some mallrat with a camera–she has style and a perspective. If anyone deserves this, it’s her. Congrats!
I’m excited to work with you, Erin!
Yes, yes, YES! Erin is an inspiration to other bloggers, she’s always been true to herself, as well as nothing but friendly to others in the blogging world. I was a fan from the beginning, so I’m so happy to see her make it to this point. It makes me super hopeful for the future of both blogging and the fashion industry!
To wake up knowing that you are going to do what you love is the next best thing to whatever your first best thing is. Congrats to you!:-) Hope that I will get to do my second best thing very soon.
I love ModCloth’s Style!!!!! I just found the Website. I was looking for pretty and conservative Plus Sized Clothing.
Erin, i love your style!
that really is one of the best dream jobs to have too. hooray for Erin!
Thank you so much to everyone for your kind and supportive words. I am so excited and happy to be a part of the ModCloth team!
One of the only interesting fashion bloggers out there. Great addition! I might be tempted to buy Modcloth clothes now.
So glad to hear this, Erin! You totally deserve it. Best of luck and have fun with this new adventure! xo
Oh, this makes me so giddy! I love you Erin and you’ve always been such an inspiration to me. Your blog is wonderful and I know you’ll make a great addition to the ModCloth team! Can’t wait to see what you have planned!
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