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Behind the Scenes with Our Summer Stylebook

ModCloth Beyond the Lens

Our latest stylebook, Summer in Focus, tells a story of discovery through the eyes of a young aspiring photographer. Fueled by retro garb, breathtaking vistas, and wanderlust, our models play three friends on a dream jaunt through Southern California. Model Jessie (the gal with the adorable pixie cut) plays the role of the photographer, and the entire shoot was photographed on location in Malibu. It’s all pretty dreamy!

Behind the camera, our terrific creative team worked to bring this story to life. Our behind-the-scenes video captures our team spinning their magic and sharing their experiences from the shoot. We also couldn’t resist sharing fun photos we took along the way, too, which you can view below.

Summer in Focus continues all summer long, with exciting new views and features unfolding in June and July. That said, we’ll be unveiling exclusive behind-the-scenes images and more each week, right here in this post. Now, let’s hit the road!


The fair view from a high point in Malibu. We may have passed James Bond on the road; we’re not sure.


Models Amy, Alex, and Jessie take a break to stop and stretch their legs. Also, how great is this 1964 Falcon we rented?


You can’t have a road trip without a couple vintage cameras, right?



Our Bear You’ve Been Travel Pillow was a constant travel companion for our creative team. He was too cute (and too practical) to leave behind in the office when we hit the road!





Spotted on location: a horse, of course! This horse was more than ready for its close up.





One of our models, Alex, enjoying the scenery.



ModCloth Beyond the Lens

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  1. Janice 05/07/2013 at 5:52 am #

    Love how the model (Alex I think) said “mind over matter!” Making me miss SoCal! Thanks for sharing the behind the scenes!

  2. LaWanica Weathers 05/07/2013 at 11:50 am #

    Thank you, thank you, thank you for showing a “plus” size model with other “average” sized women—and not making a big deal out of it. This kind of size positivity rarely happens in fashion. It should be the norm, and this shoot brings us all one step closer to loving and accepting the human body in all of its many shapes and sizes. <3

  3. Amanda Leigh 05/07/2013 at 4:45 pm #

    these are awesome!!

  4. Adey 05/08/2013 at 9:56 pm #

    I second LaWanica’s comment! On a similar note about inclusiveness, I appreciate the recent change in Modcloth’s choices of models. I’ve noticed more women of color, the lack of which is something that always stood out to me in the past. The Mod audience takes note of these things…so thank you 🙂

  5. Ashli Shapiro 05/09/2013 at 9:35 pm #

    I live only minutes from Malibu and am passionate about Modcloth as well as photography. I am begging, can you please let me know when you are doing another shoot? I would love to be a fly on the wall, (or a gopher). These images/stories are Fantastic!

  6. Ruthann 05/17/2013 at 2:00 pm #

    Love it. =D
    (….glad you kept the end clip! ….made me giggle.)

  7. Becky 05/17/2013 at 11:06 pm #

    Looks like you had a blast. =)

  8. Irina 05/23/2013 at 12:28 pm #

    Jessie was on America’s Next Top Model, on Cycle 19! I remember her!

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