Behind the Scenes: Long Distance Love Stylebook

As Valentine’s Day looms just over the horizon, our vintage-lovin’ hearts feel that the best way to celebrate is with a very special one of a kind collection! Adding intrigue to iconic style, the new one of a kind stylebook, which launches tomorrow, was shot at Pennsylvania’s largest history museum – the Senator John Heinz History Center.

The six floor, 275,000 square foot History Center features both long-term and changing exhibit space and covers over 250 years of Pittsburgh history, from pre-Revolutionary War battles to legendary Steelers match-ups. In addition, there’s a museum-within-a-museum – the Western Pennsylvania Sports Museum – and the Library & Archives section, which is a scholarly resource documenting over 250 years of history in Western Pennsylvania.

For our shoot, the stage was set to capture the ambiance of an old-time train station with our lovely leading lady setting off to meet her long distance paramour for a romantic rendezvous.  Once our model’s hair was set in Veronica Lake-esque waves and her lips were stained a stunning shade of scarlet, the stylists set to work perfecting the vintage and retro-inspired wardrobe.

The elegant ensembles contained pieces from the 50s, 60s, 70s, and 80s, as well as a mix of new items. By pairing circa 1960’s dresses with ModCloth’s own retro accessories, such as the Lovely Lady Pumps in Fergie, or Victorian-inspired, but new frocks, like the Cameo Appearance Dress, with vintage accents, such as chic cream gloves, our stylists created superb samples that showcase how to mix and match the new with the old for style that’s as one of a kind as you!

An abundance of vintage props were used, as well, including various luggage and a classic glass Coca-Cola bottle, which added an air of authenticity to the “olden day train station” set.

This photo shoot was one of ModCloth’s longest, clocking in at around 8 hours, but once every picture was perfected, the photo team packed up their equipment, and headed back to the office. From there, the photos are edited by our talented  designers, and co-Fashion Writer Annie begins the process of creating copy, such as titles for outfits, for the always lovely stylebook that you can check out tomorrow!

If you happen to have your eye on an ultra romantic one of a kind item that’s featured in the Long Distance Love stylebook, be sure to keep an eye on our vintage section February 3rd – 10th. Your sassy selection should arrive just in time to be your Valentine!

About Natalie

As the owner of three small, fluffy dogs, Natalie has accepted the fact that dog hair being everywhere and on everything is just part of her lifestyle now. She cannot stop decorating (and redecorating) her home, and lives by Robert Venturi's words, "Less is a bore." Fresh flowers, floral print dresses, and a good gin and tonic are just a few of her favorite things.

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  1. Maya 02/02/2010 at 5:39 pm #

    Looks gorgeous! Can’t wait to see the finished pictures

  2. Jacky 02/02/2010 at 5:52 pm #

    I love this concept =). I’m sure the styleboard will be very pretty.

    the boy I like lives in another country 🙁 so I totally relate.

  3. Georgie W 02/02/2010 at 6:26 pm #

    oooh beautiful!

  4. Jennifer (ModCloth) 02/02/2010 at 6:29 pm #

    I am so excited for this collection! Gorgeous shoot!

  5. Aire (ModCloth) 02/02/2010 at 6:51 pm #

    *Sigh* So beautiful. Well done, everyone involved. Well done!

  6. Katelyn Likes This 02/02/2010 at 7:22 pm #

    Oh, super romantic! I love the old car!

  7. Kate (ModCloth) 02/02/2010 at 11:04 pm #

    I must admit that I saw a sneak-peak of the lookbook, and it’s gorgeous! I love these behind-the-scenes posts, too.

  8. steph 02/03/2010 at 2:07 am #

    my exchange student boyfriend and I rejoice at the long-distance love possibilities! he’ll have to go home after this summer 🙁

  9. Katie 02/03/2010 at 8:34 am #

    I can’t wait to see this stylebook! That shot of the model with the red, red lips – to die for!

  10. Emily 02/03/2010 at 9:16 am #

    I love this shoot already! Can’t wait to see the final pics!

  11. Kellye 02/03/2010 at 10:04 am #

    What’s the photographer wearing? That’s super cute too!

  12. jill 02/03/2010 at 12:32 pm #

    Just looked at the collection — SO beautiful and romantic! I am obsessed with the final look — the Wish You Were Here dress and the Postscript fascinator. So sweet and vintage-y!

    My husband and I fell in love writing letters so I appreciate the theme as well. 🙂

  13. Cristina Bustamante 02/03/2010 at 3:32 pm #

    I love it! I’m a photographer to be and I really hope one day get to do something like this… Work with this kind of clothing, and building the whole concept is just delicious.

  14. RachelC 02/03/2010 at 3:51 pm #

    Can not wait!

  15. rosie r 02/03/2010 at 10:15 pm #

    Love the straw hat so cute and it has a net…adorable.

  16. Beckerella 02/04/2010 at 7:50 am #

    One word. Amazing.

  17. Marne (ModCloth) 02/04/2010 at 5:17 pm #

    I’m glad to hear that letter-writing hasn’t been lost on everyone! I enjoy the excitement of a postcard or letter from friends & loved ones! Emily (our Gift/Decor buyer) and I saw some great stationery while out at tradeshows this month and you might see a few cute sets trickle in! I’m so very excited for them…

  18. Mary 02/04/2010 at 7:23 pm #

    I wish to be apart of something like this in the future!

  19. Samantha 02/06/2010 at 2:48 pm #

    Such beautiful pictures! I feel like I’m going back in time.

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