Behind The Scenes of Our Video Shoot!

Creative Director Joe, Videographer Eric, Susan (the star), and Social Networking Peep Natasha gather ’round to see their footage.

Something exciting is happening today! We’re launching a video series exclusively on our facebook fan page. This series features Susan answering questions that our  friends have posted on our page.

Here’s what Natasha  (above right) had to say about the inspiration for these vids: “Our amazing facebook fan page community was the inspiration for this video series. The fan page has become a platform to not just to talk about ModCloth, but also pose styling questions and share fashion advice. We love the spirit of our fan page community!”

Keep reading for more details about the shoot!

Sari from the buying team (wearing our Tempest Dress and  Night Lily Headband) and Eve from the purchasing team (wearing our Once In A Blue Moon Dress and Fashion Fractal Hat) volunteered to be models for the shoot.

We shot our footage one evening after work. Everyone had a little pizza, and a lot of enthusiasm. Thanks guys!

We’ll be launching more of these videos in the weeks to come. So, if you’ve got a fashion question for Susan, head over to our wall, and ask away! She may be answering your question next.

A lil’ preview!

Do you want to see more videos on ModCloth? Lets us know!


About ModCloth

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  1. Avatar
    Natasha (ModCloth) 11/03/2009 at 12:03 pm #

    love the post!

    but I am biased 🙂

  2. Avatar
    Maggie 11/03/2009 at 6:25 pm #

    Great job, guys! The video turned out really well!

  3. Avatar
    Angela 11/05/2009 at 12:58 pm #

    Love that videographer too!

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