Howdy, Austin! The ModCloth IRL Tour Makes Its First Stop

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All aboard! The ModCloth IRL Tour has officially hit the road. We’re stopping & popping up all across the US
this summer! Our first stop? Austin, Texas!

We officially opened for business in Austin’s 2nd Street District on April 8, and we’ll be sticking around town through May 30th. So come on down to 249 W. 2nd St. to see, touch, & try on a selection of our unique indie & vintage-inspired styles.

Check out some of the fun that was had on our opening weekend:

All photos by Laura Morsman Photography.

It’s on. We’re here, y’all!

Our pop-up is packed with a selection of exclusive styles and some of our community’s favorites that you can try on and order. Plus, we have an array of vintage items (cowboy boots, hello!), t-shirts, jewelry, and decor that you can purchase and take home today.


Take home some of the fun jewelry and accessories.


Wanna see more of what’s in store? Browse some of the styles featured at the shop.


Guests who came to the grand opening event mingled and shopped while snacking on local fare, sipping some adult beverages, and snapping photos in front of a custom-made mural by local artist Christin Saeka Keeley.

Our co-host Rachel from Rachel Lately rocked the Teaching Classy Dress at our opening, while singer/songwriter Delaney Gibson performed in our Verve for Versailles Dress.


Bloggers Chelsea Alaine Francis, Nicole from Writes Like a Girl, and Mia from XO, Mia had a grand old time trying things on.



We were thrilled to see our Austin community of customers and fans in attendance and excited to shop!


Our friendly team is ready to meet you, so come in and say “howdy!”

+Not in Austin? Leave a comment and let us know where you’d like to see the ModCloth IRL Tour stop next.

About Cindy

Pun intended. Cindy loves dreaming up witty quips and groan-worthy wordplay. In fact, you could say this girl just wants to have puns. As an avid fan of the written word and a librarian at heart, she also loves used bookstores, especially ones that harbor cats. A lover of all things old, she takes every opportunity to nerd out on nostalgia.

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6 Responses to Howdy, Austin! The ModCloth IRL Tour Makes Its First Stop

  1. Louise 05/05/2016 at 5:32 pm #

    New Haven!

  2. Rachel 06/23/2016 at 4:36 pm #

    NYC/Brooklyn please!!!!

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