Meet ‘n’ Greet a Virtual Buyer!

If you’re reading this right now, you’re obviously super cool, so you probably already know about our Be the Buyer program. But just in case you missed it, here’s the scoop: we present a selection of garments to you, the most stylish and savvy bunch on the web, to vote on. You can discuss the fashion, fit, and fabric of each posh piece on the comment boards, then make a final decision. When an item garners enough of your favor (aka votes), it’s put into production and sold exclusively on ModCloth!

Because we love getting feedback from ModLovers, and appreciate the amazing amount of participation in Be the Buyer thus far, we wanted to give you a chance to get to know one of your fellow Virtual Buyers! Say hello to Brianna Berggren…

Brianna was born and raised in Topeka, Kansas, where she still resides today (pictured above with her adorable boyfriend of 6 1/2 years!). After coming across a ModCloth ad on, Brianna took one click and hasn’t looked back since!

As a receptionist, Brie said that sometimes she doesn’t get the fashion love like other professions, “For who can really see what we’re wearing while sitting behind a desk?” she asked. “That’s why I think outside the box when dressing myself. I don’t like to look like every other girl I see.”

When Brie was asked what she does in her free time, her immediate response was, “I shop!” She documents daily outfits on her Flickr account and is a fashion magazine fanatic “I keep a fashion notebook of my favorite looks [that I] cut out of  magazines, so I have glossy half-pages on the floor everywhere!”

Brie was ecstatic when not one, but two of the dazzling dresses she voted for were chosen, so she snapped them up as soon as they hit the site. Wondering which two fortunate frocks she helped bring to fashion fruition? “The Terraced Crown Dress, which I’ve worn with my Diamanda Tights, black ankle boots, and a gold cardigan, and the Surakarta Dress, which will be worn with knee high black boots to dollar margarita night tonight!” she laughed. Sounds like Brie is a stylist extraordinaire!

Now, it’s Brie’s chance to convince you to vote for samples 195, 193, and187, which are all high on her most-loved list. Here’s why:

“Sample 195 looks very classic and dressy, and I love the knot – it’s just the right amount of detail. I’m also really liking 193 –  such a great piece to pair with skirts, or maybe slacks, and a bright blazer. 187 is also one of my favorites. Something about those colors just makes my shopping heart stop!”

It’s hard to argue with such lovely logic! If you’re like Brie, then you revel in the chance to have a hand in choosing what’s chic, and that’s what Be the Buyer is about, after all! So, to all you Virtual Buyers out there – you hold the power to select, shape, and shift what’s stylish, so keep on voting for what you think is visionary. Maybe you’ll be featured next!


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  1. Avatar
    Mabel and Zora 02/25/2010 at 12:06 pm #

    It’s a tough decision. They are all cute.

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    kate 02/25/2010 at 12:17 pm #

    she’s like a super cute clarissa explains it all! 193 is slammin and would go with anything!

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    Megan 02/25/2010 at 12:30 pm #

    195 is very elegant and I would definitely wear it but I would have to say that 193 is the one that I would pick out of the 3 since it would get the most use as it would be cute whether you put it with a pair of dark skinny jeans, bright colored a-line skirt or grey dress slacks 🙂

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    chelsea 02/25/2010 at 12:33 pm #

    I agree! 193 it is…

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    Anne 02/25/2010 at 12:45 pm #

    She’s adorable!

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    EmilyKennedy 02/25/2010 at 12:49 pm #

    Aw! YAY! Another Kansan who cares about fashion and loves Modcloth. Excellent!

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    Amy P. 02/25/2010 at 1:06 pm #

    love 187!

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    Victoria 02/25/2010 at 1:16 pm #

    195 indeed is the prettiest.

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    Christina 02/25/2010 at 1:39 pm #

    What up KS!!!?? I’m in KC, MO. Way to represent the Midwest!

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    Emily Hankla 02/25/2010 at 4:07 pm #

    Definitely 193 (the middle one). Hands down. The other two styles would’ve been cute for a New Year’s Eve party or Valentine’s Day, but 193 is the freshest looking in terms of a Spring style.

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    Maggie (ModCloth) 02/25/2010 at 4:42 pm #

    Awesome post!

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    Heather 02/25/2010 at 8:38 pm #

    I’m torn between 195 and 193. 193 is great because it looks like you could wear it with anything. 195 is beautiful and just more me style, though I don’t wear dresses often… I would make an exception for this one for sure. I’m gonna have to say 195!
    Not a fan of 187. It just seems sort of awkward.. Just personal opinion though, not my taste 😛

  13. Avatar
    mopar 02/26/2010 at 12:40 pm #

    These would look sooooo cute on her.

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    apsutter 03/02/2010 at 10:06 pm #

    OMG!! I picked those same three outfits….I really like the dress with the knot

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