A Message from ModCloth Co-Founder, Susan Gregg Koger

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Hi everyone,

Today, as you may have heard, marks a huge milestone for ModCloth. And with all big news comes change and lots of emotions.

For me, today is a bittersweet day. When I started ModCloth way back in 2002, in the summer between high school and college, I had big dreams. But I had no idea we would grow to become one of the largest independent online fashion retailers in the world.

I created this company for the simple reason that I love fashion, but I didn’t then feel like I was part of it. There wasn’t a company who spoke to me and made me feel good about who I was — so I decided to make it. In the 15 years since our founding, I am so incredibly proud of what we’ve accomplished.

ModCloth grew from my dorm room to three offices across the country, employing hundreds of awesome people. We started the “real” casting movement; we were the first fashion company to take the No-Photoshop pledge, and we were one of the first brands to offer a true full size range (from xxs to 4x) of apparel to their customers. Many brands have followed us — which is great because these changes are positive for everyone. We’ve shipped millions of orders to millions of customers from around the world, delivered innovative digital shopping experiences through technology, birthed a fashion collection made with love by our team, and even opened our first permanent brick-and-mortar store this past November.

More than ModCloth’s accomplishments, however, I am most proud of our great employees (past and present), and you, our customers. Together, we’ve built an incredible culture and community.

When I talk to other entrepreneurs and founders, I feel like I’m bragging when I tell them about how special our community is at ModCloth. We have the smartest, most stylish, and interesting customers in the world. We are all striving to be the best version of ourselves. I know, because I’ve met so many of you: standup comics, costume designers, engineers, rocket scientists, stay-at-home moms, the list goes on and on! I feel so fortunate to call many of you my friends now.

You’ve told me how much ModCloth means to you and that, truly, means the world to me, especially when ModCloth has experienced the downs that come with the ups.

We’ve had layoffs over the years, which is the hardest thing in the world for any founder to lose team members. And most recently over the past few months we’ve watched our industry change dramatically. Through all of this, we’ve continued to focus on what’s most important to the community: to create and offer unique products at an accessible price with great care, and embody the important changes we’ve brought to the fashion industry.

Today marks the beginning of the next stage of ModCloth’s journey. I am excited to announce that we are joining the Jet.com and Walmart family. This will give us the necessary resources and support that we need as a business to grow. Growth allows us to reach more women, grow our community, and amplify our message. Our mission to help our customers feel like the best version of themselves continues. And our commitment to inclusivity continues. Our amazing team continues. And we can open more stores — in your hometown! I hope you will continue to join us as well on this next phase of our journey together.

People often ask me what the biggest lesson I’ve learned is after 15 years of growing a business from nothing to something. Only recently I’ve realized it’s this: in business as in life, the only constant is change. Change can be scary and bittersweet as it marks the end of one era, but it can also be exhilarating and full of possibility as a new one begins.

For those of you who have been reading and shopping these past 15 years, thanks for seeing through so many changes with us. Here’s to the next 15!

About ModCloth

With the combined writing powers of our scribing staff, we bring you oodles of collaborative features starring everything from contests and culture to behind-the-scenes coverage of MC events and shenanigans. You're always saying you want to be kept in the loop. Consider yourself lassoed.

268 Responses to A Message from ModCloth Co-Founder, Susan Gregg Koger

  1. Meg 03/17/2017 at 3:30 pm #

    Money talks. The silence ModCloth is going to hear will be deafening.

    • Juli 03/17/2017 at 8:07 pm #

      I know of several of my family and friends who formerly loved you will stop shopping with you. You have disappointed us all.

    • Melinda Lockwood 03/18/2017 at 9:51 pm #

      Not so-I am thrilled that we will be able to purchase her products locally- BRAVO and thank you!

      • Jane 03/19/2017 at 11:33 pm #

        Don’t forget though – the majority of their products are made in China. Shop local from China… :/

    • deb 03/19/2017 at 8:45 am #

      Well, no more Modcloth for me. Walmart? Wow.

    • maureen cassidy 03/19/2017 at 11:47 am #

      So disappointed. I no longer will be shopping here, which is such a bummer! You guys were my favorite.

    • Marianna 03/19/2017 at 1:46 pm #

      Deleted the app from my phone, unsubscribed from all emails.

      What a damn shame.

    • Dannah 03/20/2017 at 12:18 am #

      Modcloth and ‘dream dress’do Not belong in the same sentence. Furious

    • RoK 03/21/2017 at 5:21 pm #

      I agree. What does Walmart know about this style?

    • Carrie Caillot 03/22/2017 at 5:08 pm #

      This is so disappointing, to the point that it took me days to even read the article. I adore shopping at ModCloth, have been a loyal customer for years and have been telling people to shop here for years. I guess that is over now. For once I thought I found a company that was different. A company that truly meant what it advertised. I see now that ModCloth is just another company like any other. The dollar is the bottom line…..Walmart?!!! Really ModCloth????

  2. Abby Blauvelt 03/17/2017 at 3:30 pm #

    Amplify your message by joining a company that keeps women in proverty while lining their pockets with more and more money? No thanks. You’re deleted. Know your audience.

    • Jane 03/18/2017 at 12:20 am #

      I concur! I’m shocked and horrified by this news!

      • Melinda Lockwood 03/18/2017 at 9:50 pm #

        I think what she is doing is wonderful-bringing her products to places they would not normally be-bravo-you go girl!

        • Veronica 03/19/2017 at 10:40 am #

          Where is this place the USPO or FedEx isn’t?

        • Abby 03/19/2017 at 9:00 pm #

          Hey Melinda! I’m glad you think child labor is wonderful. I’m glad you support a company that loves all it’s suppliers so much it does nothing to stop the fact that they make only $37 per month (not an exaggeration). I’m also glad you’re super in support of the fact that Wal-Mart has thousands of lawsuits against it from women who were fired for being pregnant and forced to overwork while pregnant and paid $14,000 less per year than men in the same position and…oh I could go on and on but why bother!?? It’s all just so great! YOU go girl.

          • RoK 03/21/2017 at 5:23 pm #

            Thank you for saying what most of us feel. I will miss Modcloth.

    • Stacey G. 03/18/2017 at 9:17 am #

      I agree. I am so disappointed in Modcloth. I had to save up to make purchases there but the clothes and the mission were worth it. I am not giving a dime to Walmart, under any name.

    • Abby D 03/18/2017 at 7:16 pm #

      Mrs. Koger, read the above post by Abby. It summarizes how most of your audience feels, including me. Shame.

    • Melinda Lockwood 03/18/2017 at 9:53 pm #

      Not so Abby. Walmart gives tuition reimbursement and promotes women regularly. Like any other large company there are pros and cons. I think it is great that more and more women will have access to her products!

      • Wendy 03/21/2017 at 5:04 pm #

        I am excited. I will buy more if it is in Walmart stores. I am thin and curvy, with a long waist, so getting things to fit properly is an adventure, and makes me hesitant to order online. I would love to be able to see the products, in person.

      • RoK 03/21/2017 at 5:25 pm #

        Really? You must work for Walmart. Expect more! Support people!

  3. Rita 03/17/2017 at 3:33 pm #

    I don’t know what the financial side of your business was so it’s unfair for me to comment without knowing all the facts. It is, however, hugely disappointing that you have joined the Wal-Mart family.

    • Rachael Huffman 03/17/2017 at 5:47 pm #

      I am deeply saddened to hear this. I love the style and inclusion of ModCloth, but I refuse to continue to do business with a company that is so firmly against the basic tenants of human decency.

      Walmart hurts local communities, has a terrible track record for human rights violation in its supply chain, actively restricts the right to unionize, stands against the rights of women, and refuses to provide basic healthcare for its employees. As such, I will no longer be a customer of ModCloth.

      • Erin 03/17/2017 at 8:06 pm #

        I admire the indepehdence of a woman who started her own business from the ground up. I do not admire a decision to sell out to a company that abuses animals, human employees, takes advantage of socio economic situations and has not changed its practices much even after being requested to by its customers. I am sorry you could find no other solution or business to sell your label to. I am going to find another business to support who represents more ethical morals than wal mart and ,now you, support.

        • maureen cassidy 03/19/2017 at 11:49 am #

          Well said Erin. I feel the same way.

      • Melinda Lockwood 03/18/2017 at 9:54 pm #

        Not true. They do provide healthcare as well as tuition assistance. Do your homework.

      • Eliza 03/21/2017 at 12:38 pm #

        Agreed, so sorry to hear this. I’ve always loved the style and mission of ModCloth, and had been looking forward to getting my bathing suits from there as summer approaches, but I will find another company to buy from. Walmart has a history of not respecting its employees or the communities in which they operate.

  4. No More Modcloth For Me 03/17/2017 at 3:38 pm #

    Walmart doesn’t respect their workers or respect women. You’ve sold out to one of the worst companies in the world. They don’t pay a living wage, a huge percentage of their workers are on food stamps, and they hold holiday food drives so their employees can feed their families at Thanksgiving and Christmas. They’ve been sued for gender discrimination. They refuse to stop using sweatshops in other countries.

    This is a major disappointment. I’m done shopping with you.

    • Stacey 03/17/2017 at 5:41 pm #

      You’re not the only one. Awful!!

  5. Debbie 03/17/2017 at 3:40 pm #

    Where can I buy your clothing now ? Will Walmart stres have it ? What labell ?

  6. Yue 03/17/2017 at 3:43 pm #

    I’ve loved your brand and your messages of empowerment for years – and so I’m shocked and disappointed that you would join a company like Walmart. I won’t be shopping at your site anymore.

  7. Amanda 03/17/2017 at 3:46 pm #

    I am heartbroken to hear this. I have been a ModCloth customer for so many years. You always had my size and my style and I thought my values. I cannot and will not support WalMart or the Walton family. I never have and I will not start now. I hate that this is an abrupt end to one of the few companies that I was so loyal to. Most of the clothes in my closet are from ModCloth, but I’m afraid I’ll be deleting the app and unsubscribing from the newsletter and finding someplace else to shop now. I’m sorry that you made this choice.

  8. Lise Baker 03/17/2017 at 3:48 pm #

    This makes me sad. I wish you could have found another way. I think the real benefit in shopping with ModCloth was that the company seemed to have a code of ethics in business. Selling to Walmart is like selling your soul to the Devil. I know hard choices probably needed making but Walmart is responsible for so many heinous things. I think you are going to have to find a new customer base in the merger because I think many people won’t feel right shopping with you anymore. How disappointing.

  9. Susan Redge 03/17/2017 at 3:48 pm #

    Good luck.

    I hate Walmart. They pay their employees egregiously low wages, & they qualify for food stamps, so the American taxpayer is subsidizing them. Walmart family is obscenely rich, & they have not been good for America, forcing many small & independent stores out of business. The downtown area of many small cities & towns across the country look like scenes from “On The Beach” (a movie made in the fifties about the aftermath of atomic bombs going off everywhere.)
    They will tell you what price they will sell your stuff for, & if you don’t like it, tough toenails.
    Walmart is not in business to give money away & don’t kid yourself that they have your best interests a priority.

    • Holly 03/17/2017 at 4:34 pm #

      I think you hit the nail on the head….obscenely rich. No one would merge with Walmart for the ethics of it, it seems to be all about the benjamins

  10. Marilyn 03/17/2017 at 3:52 pm #

    Wow this is incredibly disappointing. I would have been less upset if the company had instead been angel funded/bought out by Amazon. You’re letting a lot of us down, not only with this recent website/mobile app upgrade with the lack of proper product descriptions and fabric content, but now by aligning yourself with a company that does not in any way, shape, or form support human rights, employee rights, sweatshop free production, or fair market pricing.

    It was nice shopping here over the past few years. Good luck on your future endeavors.

    • Lise 03/17/2017 at 7:49 pm #

      Amazon is on track to kill more American jobs than China.

      I mean, come on. The warehouses can be brutal places to work, which my brother experienced firsthand.

      I don’t shop at Walmart, but Target and practically every mall store pays workers the same, and imports everything from sweatshop countries.

      This is just holier than thou hipster classism to pick on Walmart because it’s big and not trendy and not Target, TJ Maxx, Victoria’s Secret, Sunglass Hut and every other store that treats its staff basically the same.

      • Kate 03/17/2017 at 11:21 pm #

        Not really picking on Walmart. I don’t buy clothes from the other places you listed either, for those reasons.

      • mom of (former) MC shopper 03/17/2017 at 11:39 pm #

        Not all big stores treat their customers the same. Costco, for example, is known to give workers better schedules and actual benefits. Walmart *is* particularly egregious, as judged by number of employee complaints, lawsuits, etc. Also the Walton family’s support of school privatization efforts are loathsome, Grade A Betsey DeVos-ian. Using the term “Walmart family” was particularly nauseating. My teen daughter liked to buy your clothes, but I will have to tell her no more…

      • Tatyana 03/18/2017 at 3:53 pm #

        Lise, you hit the nail on the head.

    • SC 03/17/2017 at 10:00 pm #

      Amazon is “walmart” for liberals. Check into them…

  11. Lars 03/17/2017 at 3:55 pm #

    Selling out to Walmart is going to guarantee you lose a lot of your core customers, myself included. Sorry to hear you’ve partnered with such a horrible corporation.

  12. Doreen O'Skea 03/17/2017 at 3:56 pm #

    Congratulations. You have lost my business forever. Walmart is a terrible company who treats their employees with disdain. They have no consideration for humanity or the planet. I wish you all well.

  13. Rachel 03/17/2017 at 3:59 pm #

    Today marks the death of Modcloth. This can only mean lower quality and more mass produced clothes. I came to Modcloth for unique clothes and higher quality, not to mention the support of women of all sizes. There is so many brands I grew to love from your support of the small business owner. Blue platypus! I cannot support a Walmart owned Modcloth. You should have downsized rather than sold out.

  14. Former Customer 03/17/2017 at 4:01 pm #

    A Walmart company does not commit to a “mission of empowering, celebrating, and inspiring women”, therefore, ModCloth no longer does. This post is ripe with executive management bs. Also, if ModCloth employees actually stood behind this decision, it would not have been leaked to a feminist blog. ~ Former Customer

  15. Julie 03/17/2017 at 4:04 pm #

    A sad goodbye, then. Walmart continuously fights an unbelievably high number of lawsuits, particularly from female employees, disabled employees, and their elderly employees.

    As an educated and financially stable professional woman, I won’t give my money to any company, no matter how much I used to like it, who partners with a corporation known for discrimination, child labor practices, poor healthcare for employees, and wage theft.

    Thanks for a good run. I wish you luck in your new business venture.

  16. Melissa Peters 03/17/2017 at 4:06 pm #

    Sad. Walmart is perhaps the worst company to ever associate a brand with. Good luck to you, but I’ll not be following you into the next phase.

  17. Maria Cook 03/17/2017 at 4:07 pm #

    This is beyond disappointing. I haven’t shopped at Walmart in years due to their constant violations of worker’s rights. This blog post implies that you built Modcloth in order to reach women like me–women who care about women’s rights (especially how women are portrayed in the fashion industry). Now you’ve sold out to a company that, frankly, women like me know to be downright evil–a company owned by the Waltons–billionaire conservatives who have put money toward many anti-women, anti-gay and anti-environmentalist politicians.

    It’s a shame that, no matter how forward-thinking a company may seem, in the end money always speaks louder than we do. I had dared to think that Modcloth was different. But I was naive.

    • Camille 03/17/2017 at 4:45 pm #

      exactly how I feel Maria.. #disappointed

  18. Kelly S. 03/17/2017 at 4:07 pm #

    I’d hate to say this, but you are losing me as a customer based on this. I’ve loved the mission over the years, but the idea of this company selling out to Walmart, one of the worst companies to work for, is appalling. I doubt you thought of your customer base when you made this decision. It’s more about the money for you.

    I wish you well, but it will be without my money.

  19. AR 03/17/2017 at 4:08 pm #

    I am so saddened by this news. How could you sell out to Walmart? The destroyer of the small business and a supporter of Trump.

  20. Jeanette Schultz 03/17/2017 at 4:10 pm #

    The walmart family. Hummmm. That’s a real drag! I’ll be watching to see where this goes.

  21. mandy cole 03/17/2017 at 4:16 pm #

    So sad that myself and my family can no longer shop at Modcloth. I have not and will never shop at the Walmart company or any of its affiliated businesses. Judging by the comments on your instagram feed I would guess that many of your (former) customers feel the same way. Much as my entire family have loved your products I could never feel comfortable wearing something that supports the exploitation of workers on the massive scale that exists within Walmart industries.

  22. Miranda 03/17/2017 at 4:16 pm #

    I totes have that orange dress! From modcloth!
    What does this mean exactly? Joining with Walmart?

  23. Erica George 03/17/2017 at 4:20 pm #

    Well, that sucks. ModCloth has been my favorite place to buy clothes. I love all my ModCloth clothes, and many are things you truly can’t find anywhere else, especially in plus sizes. But I can’t in conscience support Walmart through ModCloth when I have been boycotting them for more than a decade. I will be using up my credits and making some final purchases, and then sadly looking for the next best options to fill the void. RIP ModCloth. You were, once, the best clothing company out there.

  24. Chelsey Sawallich 03/17/2017 at 4:22 pm #

    Susan, will you still be part of the company? I am unsure if you sold ModCloth to Walmart because you are done, or if you will still be a vital part of the company and brand.

    Thank you!

    Adoring fan + fashion entrepreneur,

    Chelsey

  25. Amanda 03/17/2017 at 4:23 pm #

    I can’t believe you combined with Walmart. Target or JCPenneys, I could understand. Maybe. I’m sorry, but linking with Walmart is a bad move. It will cheapen your products and ruin the name you made for yourself. Independent boutiques and shops are special. Walmart is just annoying.

  26. Kelly Rasco 03/17/2017 at 4:25 pm #

    So wrong on so many levels.
    I cannot support any company that partners with Walmart. From their egregious labor law violations, union busting, and unabashed refusal to pay a living wage so the majority of their associates have to use federal & state programs like SNAP & medicare just to survive. Walmart is the top grossing corporation in the United States (Forbes 500 October 2016) with over 485 billion dollars in revenue, yet they refuse to pass a sliver of their enormous wealth onto their employee “family” by offering basic necessities such as medical insurance.
    I have always admired Modcloth for their acceptance campaigns and by the quality, selection & affordability of their products. I enjoyed the beautiful website & the real models. Too bad the quest to be part of Walmart empire and I’m quite certain of an enormously lucrative deal to Modcloth owners & executives will have you lose customers, bloggers and fans such as myself due to sheer greed.

  27. Kat 03/17/2017 at 4:27 pm #

    I’m sorry but this is not “good news”. You sold out. Plain and simple.

    As a small business owner, I understand the challenges that come with growing a business. However, I firmly believe that that business should stay true to itself.

    At some point, we’re all faced with a choice: stay where we are or move in a new direction. You are clearly moving in a different direction but at what cost? Losing customers who don’t want to support Walmart. Losing quality as that’s what Walmart stands for. Worst of all – losing our integrity.

    I’m sure it wasn’t an easy decision but damn, it’s a messed up one. I can’t in good conscience support a company who just sold to Walmart.

    • Dannah 03/18/2017 at 12:21 am #

      Amen. Modcloth is now dead to me too. Susan, hope the money was worth your integrity

    • Amy 03/18/2017 at 9:11 pm #

      Now whatever mission or values Modcloth had are now just window dressing, because from here in out they are working for the shareholders.

  28. Aimee Ledwell 03/17/2017 at 4:30 pm #

    I’m sorry but this move means you have lost my (considerable) business. Walmart’s policies and practices are despicable, and I cannot give them my money. I can’t tell you how sad this makes me, as I’ve purchased many things over the years: staples like the Crush on Casual Tunic, all the Insanity novelty leggings, awesome novelty dresses and more. I’ll really miss the fun plus-size options that are hard to find elsewhere. Guess I’ll be shopping more Society Plus and Torrid. Good luck in your future endeavors.

  29. Shana 03/17/2017 at 4:32 pm #

    I too am so sad. You have empowered women all over the world. This is a huge decline. You will lose many. I can’t believe a body positive company would do this!

  30. Hattie 03/17/2017 at 4:33 pm #

    ModCloth was a company that I always felt good about purchasing from. I was okay with spending a little extra money for better quality from an independent company with an empowering message and admirable values. That you’ve sold out to WalMart feels like a slap in the face. You’ve lost my business and, from what I’ve seen on social media so far, the business of many other loyal customers. I hope you feel it’s worth it.

  31. Emily M 03/17/2017 at 4:39 pm #

    What does it mean that Modcloth is joining Walmart? Does it simply mean that you will have financial backing or will it be a complete merge in all senses of the word? I personally have valued and cherished Modcloth for its uniqueness and I feel that Modcloth customers besides myself shop with you because we want to set ourselves apart from the everyday/ mainstream. This news was extremely disconcerting for me because I don’t entirely understand what it means or what it is to lead to. Modcloth is my most loved place to shop and I am deeply concerned for a variety of reasons. I hope you can provide a bit of further insight that might put myself and other worried patrons at ease.

    • Kate 03/17/2017 at 11:27 pm #

      This is also what I want to know. If Walmart is putting money into ModCloth, and ModCloth is going to maintain its standards of operation and commitment to diversity, than I…think I can continue to shop at ModCloth.

      If ModCloth is going to be run the way WalMart is, I can no longer support it.

    • Jennifer Hardaway 03/20/2017 at 1:17 am #

      Here’s an article that may answer your questions.
      https://techcrunch.com/2017/03/17/confirmed-walmart-jet-modcloth/

  32. Greening 03/17/2017 at 4:41 pm #

    So sorry to hear this…I have been boycotting Walmart for at least 20 years because of their cruel treatment of employees and community-busting business model. If ModCloth is “part of the Walmart family,” I assume that means the company has been sold to Walmart, although the message isn’t entirely clear to me, possibly because it was drafted and redrafted and revised by various corporate hands to say as little as possible. If ModCloth is now owned by Walmart, I can’t shop with ModCloth any longer, although I truly appreciated the inclusivity of your size range. It sounds as if you may have done this to preserve jobs for your employees, or at least that’s what someone want to imply…? Loved the styles and the prices and the variety as well; doubt it will remain the same under the control of a mean-spirited, greed-driven owner that has nothing but contempt for its customers and employees below upper-management level…sorry to see you go this way.

  33. Goodbye and good riddance. 03/17/2017 at 4:41 pm #

    I have been a loyal customer with this company for years and with the recent announcement regarding working with Walmart is disturbing and disappointing. This company has chosen money over the consumer. Goodbye and good riddance.

  34. Jenny 03/17/2017 at 4:43 pm #

    This breaks my heart. Of all places, Wal-mart? I won’t even re-has all the reasons why this is a horrible choice because so many commenters have already outlined it very well. I wish there was a way for this to be stopped. I hope people can show you what a bad choice this is and help bring ModCloth back to what it was. Heartbroken to not have ModCloth to shop at anymore.

  35. Annony 03/17/2017 at 4:44 pm #

    Lost my business. I spend a lot on Modcloth and will be spreading the word. I am also in many Modcloth groups online and many people have decided to stop shopping with you. Modcloth is selling out to a HORRIBLE company. Adios MC.

  36. Katie 03/17/2017 at 4:46 pm #

    This saddens me. I have shopped at ModCloth for years and it has been my favorite place to buy clothes. I have not stepped foot in a Wal-Mart in over five years and I’m sorry to say this will be my end as a ModCloth customer. As a small business owner myself, I praise you for the hard work and years you’ve devoted to making ModCloth what it was and I wish you all the peace and luck. I sincerely wish ModCloth would have had another avenue to take.

  37. Alison 03/17/2017 at 4:48 pm #

    I am sorry to say that I have to add my voice to the chorus here. This is disappointing news, for sure. Of course, I understand how difficult it must be to run an independent business these days, to make all of your ends meet and stay afloat, and I am not anti-capitalism or anything. But as others have noted, it’s not just that Wal-Mart is a “big box” store or something – they are particularly bad on issues of workers’ rights and human rights, and the small concessions they have made have only come after years of bad press and being dragged into it by activists.

    I also want to note that I do not wish to be classist here, and I think others would do well to remember this too – for many low-income, rural folks, Wal-Mart is really the best and/or only option they have. If you are a poor single mom living out in a small town, you don’t have a lot of options for things like clothes and toys for your kids, household items, etc. Wal-Mart does serve that purpose, even if behind the scenes they are also harming those same low-income people.

    I will not say for sure that I won’t purchase from ModCloth again, so long as the quality and character of the items you offer remains the same, I may still see something I want to buy. But it would no longer be a “go-to” site, because on a personal level, it is difficult to give my money to a company that may be doing poorly by other people.

    And I hope, as difficult as it is to hear all of this negative feedback, that Susan and others are listening with open ears and minds, and take the constructive criticism here into consideration.

  38. MD 03/17/2017 at 4:48 pm #

    Hi,
    Never heard of jet but really surprised and disappointed in the Walmart connection. I do not shop at Walmart. Modcloth was always special. Some brands like Stop Staring you’d see on other people but I never saw anyone wearing what I wore. Hope you still have styles online not in Walmart. I find it hard to believe this was the only way you could stay in business. I’ll wait and see how this works, but very sad right now.

  39. Tiffany 03/17/2017 at 4:49 pm #

    I’m disappointed to hear this. I don’t support Walmart, and I’ll no longer support ModCloth.

  40. Sam 03/17/2017 at 4:50 pm #

    I am so sad. I shop with you for myself and my daughter. We both love your clothing, and your ethos. Or rather, we did. Walmart is emblematic of all that is wrong with American corporate culture. You’ll be losing our business over this sale.

  41. Boston 03/17/2017 at 4:51 pm #

    I echo other ModCloth customers in the disappointment of this decision. I have always viewed ModCloth as a company that is a wonderful example of acceptance, equality and making all people feel good about themselves. Walmart could not be more opposite and everyone knows that. I am truly disappointed and ashamed of such decision. With so many options to choose from, this seems like one of the most unnatural fit possible. If it is not too late, I would strongly reconsider this decision. That is if you have not already reconsidered given the immediate feedback you have been receiving since this announcement.

    Love,
    A long time ModCloth Shopper

  42. Audrey Hawker 03/17/2017 at 4:52 pm #

    I have loved shopping at modcloth. As a plus size woman, your fashions were indeed a breakthrough.

    Why Walmart? I cannot support Walmart because of their policies and inequalities. Even Target would be better.

    I will truly miss shopping with you. I just can’t do Walmart.

  43. Amy Salley 03/17/2017 at 4:54 pm #

    Sorry to say this means that I won’t be shopping at Modcloth anymore. I loved purchasing from a funky, independent, female-owned business. As none of that applies anymore, I’m out.

  44. R 03/17/2017 at 4:54 pm #

    Sadly, I join those that are struggling to understand this decision. I am sure they offered large $ for the business (at least I hope they did) & I do hope you included some kind of protection for your employees with this acquisition, however, I cannot support any part of Walmart. I have already unsubscribed to emails and will be deleting the app.

    I wish you well, but cannot give the same wishes to the ‘new Modcloth’.

    This is so disappointing.

  45. Emily M 03/17/2017 at 4:55 pm #

    I was trying to put my comment lightly because I wasn’t sure what others said since their comments hadn’t loaded on my webpage yet. I agree with them wholeheartedly. This can’t be a good move. Walmart has been criticized for countless ethics issues and I, like so many others, was under the impression that ethics were something that the Modcloth company cared about. Clearly we were deceived. You have a huge customer base of feminists and activists, people that value awareness, empowerment, and ethics. This feels like betrayal.

  46. Sad Fatpanda 03/17/2017 at 4:56 pm #

    WALMART?! THIS is going to be a part of Walmart? Well don’t get me wrong – Walmart is the only real shopping option where I live, but… I always liked you because of your interesting, unique, good quality merchandise for big fat me because I couldn’t find such anywhere else – especially, walmart. I don’t want cheap, cookie-cuttre, low quality of Walmart. If and when I do, I can just go to Walmart down the road. So now your cool stuff will get replaced by uncool stuff. Sad day for me.

    I can’t blame you – after all, you have your bills to pay and your goals and aspirations and you deserve the money. But you do know they will change it for much worse, don’t you?

    I in no way support the holier-than thou moral outrage of the other commenters. Walmart provides clean, acceptable quality products at low prices to millions of people who could not afford much else. I do not suppor them trying to shame you as “greedy” – and what have they done for anybody to earn that right?

    I do cry for one more cool unique thing that will be no more, smothered under a Walmart umbrella.

    • Libertarian Engineer 03/17/2017 at 7:51 pm #

      Just wanted to say it was refreshing to read your post. My eyes are beginning to glaze over reading all of the other comments on this page, haha. Kudos!!

    • Melissa D 03/20/2017 at 9:08 pm #

      I have to agree with you. I was a loyal Target shopper, in CA, but now that I am in TN Walmart is the closest to me. I also have an Uncle who works for a Walmart, in CA, and he doesn’t have any complaints; he isn’t a manager or anything like that, I think he might do custodial work. From what I have gathered, with the super chatty checkout women, they work full or part-time and have full benefits. I worked for a school district, in CA, and they didn’t offer me insurance of any kind. AND I had to have some college education to even apply.

      I am sure Walmart isn’t perfect, like most larger corporations, but I do applaud the ModCloth team for doing what they think is best for the company. And I know that they were probably mentally preparing for all the backlash that, as we have seen, has happened. I do hope that they are able to keep their unique views and hopefully there will be a brick and mortar in the Nashville area soon!

  47. Jamie 03/17/2017 at 4:59 pm #

    I echo the previous comments. My family does not shop at Walmart, thus we no longer shop modcloth. I don’t know the motivation behind this move, but it’s disappointing regardless.

  48. Colleen Scott 03/17/2017 at 5:01 pm #

    I have to agree with so many posts that are disappointed by your company who I respected working with Walmart. This is so not what I thought your company stood for. I can honestly say I will not be purchasing from you now or in the future. I really feel great sadness in this announcement.

  49. Morgan Emily 03/17/2017 at 5:02 pm #

    I understand the need to sell and truthfully I have no idea how well or poor Modcloth is/was doing. The issue that most have is the company you chose to sell Modcloth too, they’re values or lack thereof, are not in line with Modcloth’s or the vast majority of those that chose to spend their money on your website. I’ve loved Modcloth for many years, but with Wal-Mart now it the driver seat, I don’t see myself making any future purchases.

  50. Karissa 03/17/2017 at 5:02 pm #

    I have shopped at Modcloth for years and it’s incredibly sad to sever ties like this. Good luck with Walmart. I cannot support any organization that is affiliated with such a soulless company.

  51. Marissa 03/17/2017 at 5:03 pm #

    Well what more can I say that hasn’t already been said above? So disappointed to hear this news. I will also be deleting / unsubscribing / boycotting. Wahlmart?!?!? Seriously Wahlmart?!?!? FFS…

  52. Jane 03/17/2017 at 5:07 pm #

    This is really a bummer. I shop at ModCloth is because it is unique. Not now. Good luck and congratulations on becoming a sell-out.

  53. McKenzie 03/17/2017 at 5:08 pm #

    I realize that my comment will echo a lot of the other people here, but I wanted to include it anyway. I’ve been a regular ModCloth customer for many years. Almost every purse I own I’ve bought from you, many of my dresses, shoes and other items in my closet are from ModCloth. I’ve always had great experiences with the clothes I’ve bought and customer service has always been extremely helpful if anything went wrong.

    Unfortunately this change will make me stop shopping at ModCloth. I’m sure your website will remain the same for the time being, and you’ll carry a lot of the same styles and brands. However, I cannot allow my money to go to a company whose parent organization is Walmart. Their own business practices are deplorable, they exploit their employees, strong arm their product vendors, and profit while the American peoples’ taxes support their employees because they aren’t properly paid.

    I do the same thing with makeup and beauty brands. I refuse to buy from brands owned by parent companies who test on animals. This means I don’t buy brands like Urban Decay, NYX, Too Faced, BECCA and more despite the fact that independently they claim they don’t test on animals. My money ultimately would go to support L’Oreal, Estee Lauder etc, which I find unacceptable.

    Susan, I completely understand where you’re coming from here. You’ve been through struggles at ModCloth and I understand you may not be profiting from this sale. Was there not another company willing to buy you out along the way? ModCloth has been such a well loved, progressive brand that it must count for something. I feel like this sale is scraping the bottom of the barrel and really seemed like a last option.

    I’m hoping that this outpouring of disappointment and frustration can help you understand how we feel.

  54. Nikole Koehlert 03/17/2017 at 5:08 pm #

    DISAPPOINTED is an understatement. In a time when people need to stand up for a code of ethics more than ever, I can’t believe that Mod Cloth is partnering with Walmart, a symbol of corporate greed, a model that destroys the independent business. You have lost another customer.

  55. Rachel 03/17/2017 at 5:10 pm #

    This is disappointing on so many levels. Wal-Mart will ruin and bastardize the ModCloth we all love.

    They have no respect for their employees, so I struggle to see how ModCloth even thought this was a good idea. When the ACA was rolled out years ago, Wal-Mart intentionally reduced schedules for thousands of employees, just so they didn’t have to offer them health insurance. They exploit their staff and have no ethics. They are blatantly sexist and racist. Their labor law violations are numerous. It’s all about the bottom dollar, no matter who gets run over in the process.

    I always thought of ModCloth as a progressive company, but this has proven me so wrong. I hope the money was worth it, since I have a feeling Modcloth’s days are numbered.

  56. mama d 03/17/2017 at 5:12 pm #

    I’m so sad to hear that you’ve sold your company to this unethical profit machine. I would have rather seen modcloth simply close with dignity than sell out to a company that repeatedly has to be sued to treat it’s employees with basic human rights. Loyal customer for the last 5 years. Never buying modcloth again.

  57. Maggie 03/17/2017 at 5:13 pm #

    Walmart is a “family” like I’m the Queen of England (#notthequeenofengland). You were the only place I’ve purchased clothes in the last five years. I sometimes cringe when I scroll through my past orders and see how much money I’ve spent at ModCloth, but I also never cared because I loved everything about you. I loved your brand, I loved your vibe, I loved your message. I loved the little mushroom app logo. I reviewed every item I ever bought because ModCloth was always a community of women, and communities (and families) help each other and guide each other to make great decisions. I let my ladies know when a dress was too tight in the torso or looked killer on a pear shape because I wanted other women in the ModCloth community to love every purchase. I loved that, even when a purchase didn’t work out, I was able to return it with ease. You’ve joined with a company who doesn’t care about communities, they don’t care about families. They don’t care about their workers, they don’t care about their customers. They don’t care about the environment. They don’t care about quality. They don’t care about human rights. How much money is your soul worth? Apparently “in the neighborhood” of $50million. Business is business and maybe on some level I get that, but sometimes your morals have to intercede. Enjoy your payday. You’ve lost my business forever.

  58. Cathy 03/17/2017 at 5:17 pm #

    Wow. It was nice while it lasted. Enjoy that 2nd home.

    Turns out the future is Wal-Mart.

  59. Stephanie 03/17/2017 at 5:23 pm #

    I can only echo the sentiments of the other posters here…to have sold out to Wal-Mart…essentially one of the absolutely worst retailers in the business of retail…shame on you. #DontBuyModcloth

  60. mjadee 03/17/2017 at 5:24 pm #

    Hopefully you got a hell of a lot of money from this deal because it appears you’ve lost all your loyal customers including myself.. I’ve been a customer for about 6 years because this site was UNIQUE, if I wanted cheaply made mass produced products from a company who treats their employees like crap I would drive down the road to the local Walmart…

  61. Madeline 03/17/2017 at 5:27 pm #

    Love ModCloth! Wait…loved ModCloth. This is terribly disappointing news. Good bye.

  62. Vero 03/17/2017 at 5:30 pm #

    I am wearing a mod cloth dress right now that I bought years ago. I love this dress. It is unique, comfortable, beautiful and well made. I bought this dress right before it sold out and there were never to be any more made. I loved that about ModCloth. As a size 16 every time I went to an event with another bigger woman we would be wearing the same dress from torrid. But when I found something on modcloth it allowed me to experiment, to not be in the fat girl uniform. What is going to make me want to continue to shop with modcloth? Aside from the ethical questions of being involved with a heinous company like Walmart, I wonder what will change about modcloth? and will I still want to spend my money there? i think this was a wrong move, but you’ll probably make a shit ton of money. Congrats?

  63. Marie 03/17/2017 at 5:30 pm #

    Oh man…this is a real bummer. I mean I absolutely adore your store. Was proud to recieve so many compliments on my clothes…but Walmart? I’ll still grab a list of stylist and see if they have independent chains but i’m sorry i’ll have to leave the modclothe heavens. So dissapointed.

  64. Ami 03/17/2017 at 5:32 pm #

    Let me be what seems like one of the few to say CONGRATULATIONS!!! And good luck!! I hope I can find your stores or brand name out there, as I have also been a long-time loyal customer. Wal-Mart obviously understands how to grow a business and has a far reaching market. I am sure you made the right choice and I have confidence that you will still uphold your views and values within this new venture. Thank you for taking the time to reach out to us!

    God Bless.

    • Sara C. 03/20/2017 at 7:55 pm #

      WalMart knows how to grow a business indeed — on the backs of underpaid, overworked employees while their investors and leadership enjoy unimaginable wealth. It’s laughable that a company founded on supposed feminist values would partner with such an organization. Modcloth’s founder Susan now joins the ranks of any other founder who prioritized company culture only when it was convenient.

    • Melissa D 03/20/2017 at 9:14 pm #

      I also want to congratulate them on this new venture, and I hope that they can keep their uniqueness they are known for. None of us know what is going on behind the scenes, and if they feel like this was the best option for them, then their loyal customers should stand by them.

      Thank you for posting a positive comment.

  65. Courteney 03/17/2017 at 5:42 pm #

    I’m so sorry to hear that. I honestly hope that, going forward, you can continue to offer somewhat more ethically-sourced and higher-quality items than Wal-mart is usually known for. I loved the dresses I bought from you, and heartily recommended you to friends when they asked where I got my cute new things from.

    It’s too bad that, once again, profit continues to rule the world. I can do nothing more but echo the thoughts of everyone else – Wal-mart and their companies are not concerned with anything but lining the pockets of their board, and I won’t be a customer again as long as the site is associated with them.

  66. Sarah 03/17/2017 at 5:42 pm #

    I am so disappointed in Modcloth for this decision. I understand the need to pay the bills, but Wal Mart??! This feels similar, like that awful sinking feeling we all had when we realized Hillary was actually losing to Trump. Modcloth, you are better than this. Your customers deserve better. I beg you to reconsider.

  67. Michelle 03/17/2017 at 5:43 pm #

    Heartbreaking news. I’ve been loyally shopping here since you used to include a free “surprise” in every order in the early days. But today you’ve lost me. What an awful choice. Our merchant-customer relationship is over. It’s not me, it’s you.

  68. Stacey 03/17/2017 at 5:47 pm #

    I’m so sorry to hear this. You’ve lost my business, but I dout the you care – you know who you are getting I to bed with.

  69. Abby 03/17/2017 at 5:48 pm #

    My entire closet is ModCloth. I loved their ethics and support of women’s issues. No one merges with Wal-Mart for ethical reasons. I will never give ModCloth another dime and I’m going to do everything I can to petition against this brand. I’ve already shared the article on Facebook and told all of my friends who shop with you to follow suit.

    Women have to stand together right now and fight against injustice. This is the worst time for this to have happened, I am SO disappointed in you, ModCloth. What a terrible shame.

    I hope they paid you enough to help you forget that you turned your back on integrity.

  70. J 03/17/2017 at 5:55 pm #

    I’ve been a loyal customer for years and I can’t, in good conscience, follow you to the next level. Not that you care, but you’ve just cheapened your brand and sent a horrific message that counters everything we thought you believed in. I’m devastated to have to say goodbye, but I can’t support you through this. Good luck with your next step.

  71. Cheryl 03/17/2017 at 6:04 pm #

    I have to join all the others here in expressing my disappointment over your choice to associate with Walmart. I won’t be shopping with you again.

  72. Tina 03/17/2017 at 6:13 pm #

    I’m with all the previous women in this post and I WILL NOT BE SUPPORTING YOUR COMPANY ANY LONGER! This merger was all about greed and clearly your customers can see through that. I also sent a message to your management. This is disgusting and wrong!!! ModCloth supposedly stands for empathy and integrity – then sell out to walmart for $50 million. Know your audience is right. GREED KILLS! I’m out!

  73. Athena 03/17/2017 at 6:15 pm #

    I’m a long time ModCloth customer, and you were one of my favorite online shopping brands. Today, I just read the newsletter from your Co-Founder, Susan, that your company has accepted a merger with Jet.com and Walmart. As a company whose mission is “Inspired by our customers, we create lasting connections through integrity, empathy, and uncommon care. We are empowered to deliver care as unique as you”, this is absolutely unacceptable. The Walton family and WalMart brand embody the opposite of EMPATHY and INTEGRITY.

    The WalMart corporation contributes to and promotes a number of ethical issues including: degradation of our planet and energy dependence on fossil fuels, unlivable wages and opposition to union protection for workers, opposition of small local business (like the one Susan started in her dorm room 15 years ago…), evasion of billions of dollars in taxes through government loopholes, and numerous other ethical issues. How can you claim to promote “integrity” and “empathy” when you support a company that consistently demonstrates lack of concern for the american people (particularly women!)??? You say that you are one of the largest online retailers in the country, and your company has grown so much in the past 15 years, so how can you claim that you need resources of a giant company like WalMart to compete??? You are just selling out to make a buck and it’s disgusting. As of today, I will no longer be shopping with your company and I will no longer support anyone else’s patronage of your company either.

  74. Justine 03/17/2017 at 6:16 pm #

    I started purchasing clothing from ModCloth after the sustainable fashion company that I worked produced some dresses for your company. We employed 35 seamstresses in rural Ghana and I appreciated that this company valued the work that we did, and I wanted to support other similar clothing brands with an ethical mission. This acquisition is a really sad and unfortunate decision. Why not sell your company to your employees instead of to a company that abuses human rights and women’s rights.

  75. Sad Customer 03/17/2017 at 6:19 pm #

    This is really truly depressing news. I’ve been a customer of Modcloth since 2005 and am crushed as this new merger with Walmart means I will no longer shop here. This really sucks because I have spent a decent amount of time building my Wishlist (which my husband shops from at Christmas), rating clothes, shopping sales and new buys, and referring countless women to your wonderful website. I will no longer feel comfortable telling women who compliment my top that I got it from Modcloth and am beyond bummed I need to search out a new website I can rely on to order cute, somewhat affordable, high quality clothes from. Echoing the statements of the many commenting – unfortunately I cannot support a company working with Walmart. And while many see this as a silly thing to boycott, I feel in the uncertain times we are facing right now it is more important than ever to stand up for what you believe in and not just go along with something because it is convenient. I would rather be crushed, bummed, and inconvenienced than to pour my hard-earned money into the Walmart corporation.

  76. CZ 03/17/2017 at 6:22 pm #

    I’ve just scanned pretty much every comment made so far and there seems to be only 2 or 3 that are positive. I wonder what Mod Cloth will do with this overwhelmingly negative feedback. Will they address it? How could they not see this coming?

  77. TLW 03/17/2017 at 6:30 pm #

    Another lost customer. So sad. I am gutted you sold out to one of the worst companies ever.

  78. Emily 03/17/2017 at 6:33 pm #

    This is so disappointing! I’ve been shopping at ModCloth since 2005, and I’ve recommended many of my friends also. Now that you’ve sold out to Walmart, I can’t in good conscience support this company anymore. It’s sad, but joining Walmart makes it clear that you have no qualms with their inhumane treatment of their workers, their sexist views, and all their unethical practices. I’ll make sure to let my friends and followers know to boycott ModCloth from now on.

  79. Rachel 03/17/2017 at 6:35 pm #

    Out of all the companies you could have joined…Walmart was the best you could do?! Pretty disgusting. You were a company that elevated the small stores and designers. You’ve sold out to a company that routinely destroys small businesses. You’ve lost another loyal customer. SO disappointing.

  80. Caitlin 03/17/2017 at 7:03 pm #

    I just went back and calculated how much money I’ve spent with Modcloth over the past couple of years. I haven’t been a customer of yours very long but I’ve spent over $600 on clothing from your site, and I had intended to continuing doing so.

    Unfortunately this decision is completely unconscionable and I can no longer in good faith support your company. I hope that you pay attention to the feedback you are receiving both via this blog post and via Facebook, and take note of the number of customers that you’ve lost.

    Do you honestly think that walmart shoppers will be willing to pay the prices for your dresses? I hope you are prepared to sell exclusively sweatshop dresses for $15 a pop that will last 2-3 months of wear at the most.

  81. Jenna 03/17/2017 at 7:04 pm #

    I used to save my money and buy from ModCloth because it was important for me to give my money to a company I felt had the same values as I did. I even bought my wedding dress here. Sorry to say that due to signing with Walmart, I will not be shopping here anymore and encouraging my family and friends to do the same. Way to turn your backs on the principles you claimed to have.

  82. JCR 03/17/2017 at 7:06 pm #

    I don’t even know where to begin, this is soooo disappointing, 2017 is shaping up to be a trying year on so many levels, I loved everything about Modcloth as a Plus Size woman– the unique styles, the size range, the fact that the clothes were shown on diverse models(size and ethnicity), of all companies for Modcloth to be a part of, Walmart is outside of my range of comprehension, Target I could get my head around, maybe Amazon. I used the word loved because I am sure Modcloth as we know it will be no more once Walmart sucks the very soul out of it. So so sad, how could this have happened???

  83. Janine 03/17/2017 at 7:07 pm #

    I love Modcloth but abhore WalMart. I could fathom almost any other acquisition. This is probably one move that I can’t support based upon ethical reasons. I don’t shop at WalMart even if they’re the most convenient and lowest price.

  84. Michelle 03/17/2017 at 7:24 pm #

    #GoodbyeModCloth

  85. Jenny 03/17/2017 at 7:26 pm #

    Reading the comments should be an indication of the loyalty mod cloth had with their customers. All trust has been broken. I will be one of those lost customers. I’ll miss the clothing, but it’s just not worth it to support walmart’s bad ethics.

  86. Kim 03/17/2017 at 7:28 pm #

    I also will no longer be buying anything from ModCloth. I don’t shop at any companies affiliated with Wal-Mart.

  87. kitty 03/17/2017 at 7:29 pm #

    Loyal customer since 2008 here who has spent thousands of dollars at your store. This is disgusting, no matter how you try to paint it. Guess the Glassdoor comments were true. No wonder MC made all those awful site / app changes. They don’t give a crap about their customers at all. They don’t care if we don’t shop with them anymore. They clearly DON’T want our business. Fine with me. I will take my disposable income elsewhere.

  88. Christi 03/17/2017 at 7:37 pm #

    I’m so, so sad that you felt this was the only way to preserve your business. Was scaling back ever an option? Was it always about the money? For a business that focuses on positivity and women, you sure picked a hellofa partner. You’re comments seem like lip service – it’s like you think we all don’t know the kind of monster Wal-Mart is. I’m interested to see if you’ll respond to this outcry from your customers.

  89. Charlene 03/17/2017 at 7:38 pm #

    As a small business owner, you should know that you don’t have to sell your soul to the devil to succeed.
    So why did you?

    What a horrible business decision. I won’t be buying anything else from you.

  90. Libertarian Engineer 03/17/2017 at 7:47 pm #

    Funny reading all the negative comments, hehe. *munches popcorn*

    I stopped buying from Modcloth years ago when I realized it wasn’t worth paying $80+ for a crappy polyester dress. I’ve since taken inspiration from some of their designs and fabrics, however, and had my own non-polyester fabrics printed, and sewn my own garments for a fraction of the cost! And in doing so, at least I am guaranteed to get something that will – for certain – fit my specific body dimensions vs.the homogeneity of selecting from “XS, S, M, L …. etc.” There were a few hits but honestly more misses for me when shopping at Modcloth, so I just flat out stopped buying from them. It was just disappointing! Nothing like paying eighty bucks for a flimsy garment that fits my waist but not my upper arms. LOL. I realize not everyone can or wants to sew, but you know what? There are a metric fuckton of Etsy shops out there that will sew custom garments for you at very reasonable prices. To everyone bitching about Modcloth, if you REALLY wanna ‘shop small/local/insert hipster buzzword here’ – go to Etsy and support an individual. Just placing that on the table. 😉 Or you can just go to thrift stores and vintage shops in your local town. Similar concept.

    Needless to say, I am feeling a bit apathetic to this Modcloth announcement. I personally do not give a single, solitary fuck about unions, feminist ideals, corporate roots, or whatever when it comes to purchasing clothing. When I go to buy garments, supply chain integrity does not cross my mind. I am focused solely on quality & cost. Call me a horrible person, but I just do not give a shit. It’s like when all my progressive friends decided to stop eating at Chic-Fil-A because of the whole birth control thing. Hey, that’s great, do your own thing, but I really like their lemonade and waffle fries, so while I think their policies are kind of sucky, that’s not going to stop me from going there on occasion. If their employees don’t agree with the company they work for, they can vote with their feet. One of the benefits of living in the good ol’ US of A… private companies have the freedom to decide their own policies. If you don’t like it, leave. Go elsewhere.

    Anyway, back to Modcloth – If this merger means the prices on their site drop considerably, then I might *actually* consider buying from them again because it means it’s more affordable than prior, though likely the same crap quality (though it’s entirely possible the quality could become worse… though not sure how exactly….it was bad enough that I stopped buying from them altogether.) Anyway, I am not a huge fan of Wal-Mart because the stores are always utterly filthy and chaotic, but there are rare times when I find myself going to one for whatever reason to get something at low cost. If their stores were less disgusting, I might actually shop there on the regular.

    tl;dr – in summation, I was already unimpressed w/ the direction Modcloth’s bang-for-buck went several years ago, but I can’t see things getting much worse since I don’t care about all the ideals bullshit. I realize I will probably get flamed for posting my own personal opinion, but whatever. I don’t hate Wal-Mart but I don’t love them either. *gasp!* Modcloth is a company seeking continued financial gains! *gasp!* LOL.

    • Marjorie 03/17/2017 at 8:29 pm #

      That’s a lot of words dedicated to letting everyone know that you don’t care either way because you don’t shop at Modcloth. I mean, cool, I guess?

    • Victoria 03/17/2017 at 9:31 pm #

      Wow, you sound s0o0o edgy and, like, SUCH an independent thinker! Send this comment to a publishing house and you’ll have 2017’s Atlas Shrugged!

      The point isn’t the free market, no one is asking for gov’t intervention or subsidies etc etc. Everyone is upset because this is a cynical dismissal and negation of their brand and their consumers, a brand they have used to hook their customer base and sell them products. They will likely find consumers through Wal-Mart. But they’ve done so by making a choice to reveal the disingenuous foundation of their entire 15-year branding and supposed values. There are other clothing sites where this acquisition wouldn’t have raised eyebrows. For ModCloth, it’s just so cynical and cheap of them to do that it has disappointed a lot of LOYAL customers.

    • Alex 03/17/2017 at 9:58 pm #

      …and this is why businesses can continue to conduct unethical practices. Enjoy your Chic-Fil-A waffles.

    • Kate 03/17/2017 at 11:37 pm #

      “Small and local” aren’t really hipster buzzwords, kiddo. They’re where we shopped before the Waltons and their ilk decided massive, messy, box stores became the norm.

      You have much to say for one who doesn’t care.

    • It is what it is 03/18/2017 at 12:15 am #

      Libertarian… I agree with so much of what you said! I just hope the quality doesn’t get worse. And I LOVE Etsy! I have some very unique pieces from different stores.

    • Christina 03/20/2017 at 7:12 pm #

      Is this a joke comment? Are you 12? No one thinks you’re cool, and no one thinks you’re smarter than them.

  91. MsH 03/17/2017 at 7:51 pm #

    Sadly, my fat queer money is going elsewhere. Walmart is an international example of cherishing greed over humanity. The domestic corporate abuses have been well-documented by my fellow commenters, and I’ll note that in the countries that manufacture many of the items ModCloth sells (such as India), Walmart has entered the marketplace as a big black global boot, crushing local businesses, shifting local culture to meet Walmart’s western capitalist schedule, and mistreating its workers, notably women and nursing parents.

    Capitalism is capitalism and it’ll always exploit, but this still a serious bummer.

  92. Ariel 03/17/2017 at 8:27 pm #

    There is no ethical consumption under capitalism. I guess it was just a matter of time. 😐

  93. Melissa Davies 03/17/2017 at 8:36 pm #

    CONGRATULATIONS! This is an incredible accomplishment for any business owner, especially a woman, and a young woman at that! Thank you for the years of inspiration, in style and in entrepreneurship. I wish you the best of luck in this new era.

    • Melissa D 03/20/2017 at 9:35 pm #

      Thank you for posting a positive message! I am also excited for them and to see their company grow, under Jet.com.

  94. Melanie Graydon 03/17/2017 at 8:58 pm #

    Goodbye ModCloth!

  95. Compassionate Consumer 03/17/2017 at 9:13 pm #

    Walmart? Really? Goodbye Mod-Cloth. Putting your website in junk mail right now. So disappointed. Sell out.

  96. Jayne 03/17/2017 at 9:24 pm #

    Guys, I’m sorry but some of you need to chill. Yes, Walmart is a weird choice of buyer. But they may not have really had a choice. Maybe no one else wanted to buy them. Maybe they couldn’t afford to keep running the business as it was or they would’ve gone under. All the articles talk about massive layoff rounds. That’s not a sign of a healthy profitable company.

    I know some, perhaps most, of you, would rather Modcloth go down with the ship, sticking to its core values and audience til the end. But as a founder, it’s incredibly hard to watch your dream and company of 15+ years die, and layoff all your loyal employees.

    Also, they have been bought by Jet, not Walmart directly. Yes, they are the same “family.” But is there proof that Jet runs the same as walmart in the issues that are upsetting (low wages, not being an inclusive brand, etc). I am asking this as a serious question Bc I have not read those reports if they exist.

    Jet/Walmart probably bought them to expand their portfolio and public image, and hopefully will not gut the company and remake it. Hopefully, they will make it run better and more efficient and possibly lower prices a little.

    I know partnering with Walmart/Jet means they’re taking “dirty money” but I’m still willing to give them a chance to be the brand they’ve claimed to be. And if it means the brand can be more efficient and available to a larger audience, versus being gone completely, then I could understand their choice.

  97. Emily 03/17/2017 at 9:27 pm #

    Bye. Enjoy your faux feminism that’s willing to continue empowering upper class women at the cost of trampling on working class women.

  98. Hannah 03/17/2017 at 9:29 pm #

    Heartbreaking that such an amazing independent business is being bought up by a big-box store. Something I really valued about Modcloth over any other store was its ethics and empowerment of women. I know you said that won’t change, but Walmart doesn’t have a good track record for either of those.

    That being said, Susan, you have done SUCH an amazing job with this company. Best of luck with everything in the future <33

  99. Annon 03/17/2017 at 9:46 pm #

    Wow. There is an impressive amount of vitriol here. While I understand nor wanting to support, the level of hate being leveled at the company for the decision is remarkable. From reading news, it seems like there have been multiple rounds of layoffs at the company for a while now. These readings are a sign that things were not financially good. It’s easy to stand on the moral high ground when everything is rosy, but when you’re having to fire people to make the books work it’s a sign that something is going wrong. This looks the world to me like a deal made to keep employees employed rather than continue an inevitable spiral into bankruptcy and the disruption of the lives of the workers. Hate Walmart all you want for ills real and imagined but the condemnation and cries of ‘sell out’ are a bit absurd.

    • CC 03/18/2017 at 11:52 am #

      Agreed!
      If you look deep enough into any business you’re likely to find practices you don’t agree with. And if you avoid giving your business to all of those as well then you’ll be wearing fig leaves for clothes and growing your own food. I bet many of the folks here live and die by their Amazon Prime membership….well guess what folks, they don’t have the greatest business practices either-they destroy wonderful companies like ModCloth.
      I can totally understand what Susan’s gone through and wish them well. I’ll be looking for ModCloth on Jet. There will be plenty of new customers for them there.

    • Kate 03/18/2017 at 4:25 pm #

      This is why I am waiting to see how ModCloth conducts itself from now on before deciding if I will continue to support it, and I’ll research how much money the Waltons get before I make my decision.

      But I am disappointed.

  100. Gail 03/17/2017 at 9:49 pm #

    Truly heartbreaking. I have never been into a Walmart and I won’t start now. They’re an odious and insidious cancer. Goodbye ModCloth. RIP.

  101. ASHLEY 03/17/2017 at 9:50 pm #

    How do I cancel or deactivate my modcloth account?

  102. Aymazing 03/17/2017 at 9:51 pm #

    Unfortunately, I must echo the comments of many others: I’m incredibly disappointed by this choice, and I will no longer shop at ModCloth. I’ll encourage my friends to do the same.

  103. Alex 03/17/2017 at 10:02 pm #

    I won’t be supporting Modcloth anymore either. Not that they’ll care, because they are “joining the Walmart family” which is full of unethical practices — at the expense of human rights. Absolutely disgusting and disgraceful. Way to give your customers the middle finger.

  104. L. Waddell 03/17/2017 at 10:06 pm #

    Integrity is important, so is paying people a living wage, I also will no longer support Modcloth after seeing this merger.

  105. Talya 03/17/2017 at 10:07 pm #

    Wow. Include me in the many many loyal customers who will no longer shop at modcloth. I’m so deeply disappointed especially because you were one of the first and only companies championing stylish clothes for women of size. Half of my wardrobe is from modcloth. I feel so betrayed that you would sell out to one of the most heinous, evil and heartless companies in America. Know your fan base! I’m so disappointed you did this and there is absolutely no way to spin this into something positive. I don’t want your store in my town if your store is funded by Walmart or the Walton family in any way. Shame on you guys.

  106. Tierney 03/17/2017 at 10:16 pm #

    Well, looks like I’m never buying from ModCloth again. I hope it was worth it.

  107. Courtney 03/17/2017 at 10:22 pm #

    Really sad. I’ve been shopping with you since you started and I guess this is the end. I’d rather buy directly from the brands you stock on here.

    Take care.. I will miss my daily ritual of seeing what’s “new today” every morning. I hope the money was worth it. <3

  108. Camille 03/17/2017 at 10:49 pm #

    I’ve loved ModCloth for more than 6 years, sharing your wonderful selection of treasures with friends, lamenting over that one jacket I missed out on purchasing, and dreaming of what fun things I could find in the store next.

    I’m not from the states, and even though there are Walmarts near me, I rarely set foot in one because of their poor ethics and poor quality. If there’s anything I’ve learned, it’s that a $10 vest will last you a couple months at best before falling apart, but a $100 vest is higher quality and could last a decade while still being tastefully stylish. I’d rather save up for a masterpiece than buy a pile of clothing that will end up in the trash a couple months later. I don’t want your cheapest, I want your best.

    My condolences on your loss, but I really can’t see a way to continue being a customer, especially if Walmart benefits from my patronage.

  109. JM 03/17/2017 at 11:28 pm #

    Hope you got a big check and that you enjoy it for a longer time than Wal-Mart leaves your company-ette anything like intact. Especially with the loss of a large percentage of your loyal customers.

  110. Batrice 03/17/2017 at 11:39 pm #

    Whether you are going to continue shopping with Modcloth is one thing, but don’t turn it into a moral crusade because more than likely, you are decrying Wal Mart’s sweatshop practices while typing on your Mac or iPhone. The hypocrisy is real. Also, how many here have bought something from Amazon in the past month? They have destroyed just as many- if not more- small businesses as Wal Mart. Finally, Wal Mart draws all of this ire, yet Target gets a free pass? Both companies have increased pay above the federal minimum wage, but both are far below the $15 dollars/hour that’s now considered a living wage, so what’s the difference?

    • CC 03/18/2017 at 11:58 am #

      You are 100% correct.
      So many of the naysayers here have zero idea what it’s like to run a company that has grown as big as MC. What a dreamy world it would be if we could control every aspect as the commenters here seem to think MC ought to do. Sadly it just doesn’t work that way.

    • Kate 03/18/2017 at 4:34 pm #

      For me, it’s MORE than that. You’re right about the things you mentioned above (and I still try and buy things other places if possible). It’s that Wal-mart has the low low wages AND multiple sexual harassment suits within the corporation AND environmental conflicts, and when I did go into Wal-mart stores, They were always very disorganized, messy, and the employees (when I could find one) were uneducated about their departments or miserable. I strongly dislike shopping as it is, but if the store is unpleasant, I’m going to avoid it at all costs.

  111. Amber Karnes 03/18/2017 at 12:07 am #

    I’m distraught over this news. I don’t shop at Walmart. Period. Their heinous record of violating workers rights, unfair wages, and corrupt business practices mean I will never shop there. I buy my wardrobe almost exclusively from Modcloth and that stops now. Trying to convince us that your values and walmart’s values align and that’s why you took the deal is laughable. Your customer base is smart and savvy. We understand that the almighty dollar rules these decisions. We just wish you could have continued as a company without completely betraying your brand and what it stood for. I’m deleting your app from my phone today. I’m so bummed about this. Signed, one of your most dedicated fans and customers.

  112. Organ 03/18/2017 at 1:16 am #

    My wife is smashing everything in the house with a baseball bat. I hope you’re happy.

  113. Andrea 03/18/2017 at 2:28 am #

    You sold your soul to Walmart?! As great as your company was, by the time the “modcloth” line hits Walmart shelves they’ll have bought a dud. I cannot imagine any of your core followers following you there. So dissapointed.

  114. Luce Baker 03/18/2017 at 3:29 am #

    Has Walmart undertaken to pay fair wages? Allow union representation? As part of the deal? Thought not. You made a packet off this venture – there is no need for your business to grow, and your greed is disgusting.

  115. Harloe 03/18/2017 at 6:44 am #

    Dear Modcloth,

    I feel like this is a breakup letter. I’ve been shopping with you for years both when I lived in the US and even after I moved 6,000 miles away. I was willing to deal with VAT and extra shipping because I loved ModCloth. You brought together vintage and contemporary clothes from unique labels for a smart fun young woman. Your fanbase was devout and your customer service was one of the best I’ve every experienced. It was a family business and a woman-centric business. The total concept spoke to me. Sometimes I would just go on the website to see all the customer photos and get styling tips.

    I noticed the company begin to change a few years back when the influence of the VC firms and your new CEO started. Sizes changes, quality changed, aesthetics changed, prices went up. One can not take on monumental growth quickly without sacrificing somewhere. I still stayed because I still loved ModCloth though I was no longer sure of how much I would love certain products. Shoes fell apart after a few wears, a bathing suit once came out of the bag with the back seam completely open. The ModCloth of a few years earlier would have never let that garment out of the warehouse, but I still stayed. I spent on average $1,500 at ModCloth a year for 9 years.

    However, after hearing about the sale of the company to Jet.com a subsidiary of Walmart I feel that our near decade-long run is over. I understand that sometimes a company must be sold but Walmart seems an anathema to everything that the ModCloth girl stood for. We can already see the hands of Walmart with the Wrangler collaboration. I do not believe for a second that ModCloth would have sold Wranglers 5 years ago. And why should I spend $89.99 buying Wrangler jeans from you when it is available at your parent company’s store for $25. Do you really think we are that stupid? But beyond snobbery and the dilution of the brand I will not do business with Walmart or any Walmart subsidiary for the below reasons:

    1. Walmart is cruelly anti-union and has aggressive anti-union policies that hurt poor workers, especially women. Will your masters be as happy as you next March 8th if there is a Woman’s Strike?
    2. Walmart hurts local communities driving thriving local stores out of business. Jet.com exists to further drive Amazon and other online retailer out of business.
    3. Walmart has been caught using child labour and overseas labour with little or no care for the conditions of their workers.
    4. Walmart underpays women and has been sued multiple times for risking the health of pregnant employees
    5. Walmart has paid out to date over $6 million in fines for discriminating against elderly and disabled employees
    6. Walmart is notorious for wage theft.
    7. Walmart provides poor health care for its workers.
    8. Walmart has a bad track record of animal safety
    9. In 2013 the Walton family received an $8 billion tax break and gave their CEO a $1.5 million bonus despite not meeting shareholder expectations all while refusing to pay their store staff more than $10 an hour.
    10. Walmart uses charity as hypocritical marketing. The Walmart Foundation’s initiative says it will “fight hunger,” while their own employees go hungry, spending $300 million in taxpayer money on food stamps. Or how about its campaign telling you to “buy American,” even while the company’s new uniforms were made in Jordan.
    11. Walmart was the involved in the largest gender-based discrimination class-action lawsuit in American history.

    I could go on. In short I refuse to put my money in a company like Walmart, likewise I refuse to put my money in Walmart subsidiaries such as Jet.com and now ModCloth. You say that ModCloth and Walmart have similar cultures, if you think that applies to your customers you are sorely mistake. I’m not that fussed though. There are always young and up in coming feminist companies that want to listen to young women and we will flock to them as we flocked to you.

    I feel bad for the poor customer service rep that has to read this. The people you have let go in your 6 rounds of layoffs, and the more you will let go as your customers leave you in droves, but hey the VC guys got their payout and the owners walk away rich, happy ending…right?

    Deuces

    • Angel 03/22/2017 at 12:36 pm #

      Exactly this, thank you, Deuces, for laying out the case and my feelings so clearly. Not only have I bought dresses, shoes and accessories from ModCloth, I have promoted the brand to others — and all of this stops with this news for the reasons Deuces has shared. I’m sympathetic to the company’s financial difficulties, but wish there was another option for you that could have kept me on as a customer.

    • nunyabidness 03/22/2017 at 9:20 pm #

      NEWSFLASH… even the10 years you have been buying directly from ModCloth, the products were manufactured in china..by underpaid laborers…Don’t preach what you don’t know.

  116. Mercy 03/18/2017 at 8:46 am #

    I’m shoked and sad…You are taking from me something I truly loved. The only place I could buy unique, exclusive cute clothing…I was proud of saying I bought it online from modcloth… I know that Walmart is an necessary evil in many towns ( unethical business practices while offering us low prices for very needed items..).But I will not buy my clothing from Walmart!!! Going to your website and enjoying the clothes and buying from you was happy and a ‘feel exclusive’ moment. I won’t feel I am getting any exclusive, unique, and cute clothing buying it from Walmart! I am now worried that clothing I own will be hanging on Walmart .. to be clearer from proud to wear modcloth, I will be embarrassed of it. So sad

  117. Amy 03/18/2017 at 10:02 am #

    I have already commented on the facebook page and chatted with “Eric” a customer service representative. I have also deleted my Modcloth app and will be closing my account. We do not shop at Walmart, hence, we are leaving Modcloth, and are sad, but will be spending our money elsewhere.

  118. Katherine Griffis 03/18/2017 at 10:09 am #

    I have been a ModCloth client/customer/support since I first located the shop in search of vintage style clothing for plus sizes. A quick review of my order history will show I have been a VERY loyal customer. No more.

    Beyond the fact you have sold your business to one of the worst retailers in the world, in terms of how they treat their employees and worse, women in particular, you have also shown that when all was said and done, none of your so-called philosophy of supporting women is worth a hill of beans. While I am cynical enough to understand that money is money and all things change, you, as owner and founder of ModCloth, could not have made a worst choice of who to hand your business off as a succeeding owner.

    Finally, in retrospect, I should have seen this coming: for the past few months your website has show products of lessening quality, inconsistent sizing, and almost non-existent customer support in terms of assisting buyers making selections. These qualities had hallmarked ModCloth in the past.

    Fortunately, there are other options these days for vintage style and even modern smart clothing that are wearable for work and evening, so it’s not as I will be bereft of choice now that ModCloth is, in essence, dead. All I can now say is these retailers will be getting my money for quality and stylish clothing from now on, since it’s more than apparent that ModCloth will no longer be such a source.

  119. Kat 03/18/2017 at 10:39 am #

    This makes me sad. 🙁
    I guess this is goodbye.

  120. Twins Plus 03/18/2017 at 10:50 am #

    Oh no! I am so sorry to hear this. I had just been turned on to your site and was excited for the unique and higher quality items. I had literally JUST visited your site a few days before seeing this. I have only set foot in Walmart once and that was under duress (on a vacation and no other store within an hour drive). They did their best to put my aunt and uncle’s store (and all others in their community) out of business. THEN they raised prices in all areas of the store where they had eliminated local competition. When my aunt and uncle had to lay people off, Walmart was happy to hire their really experienced salespeople but they refused to give those people a FT job – only hiring PT meant they could deny them benefits. They are ruining communities across the nation and you are now helping them. I am so, so sorry to hear this. I know friends of mine do shop with you but they are also reevaluating. I’m sure the ship has already sailed, but I would urge you to read up on Walmart’s business practices so you can protect yourself. As my dad says, “If you sleep with a dog, odds are you’ll get fleas.”

  121. Disappointed Shopper 03/18/2017 at 10:51 am #

    When I first shopped with ModCloth years and years ago, sure there were some hiccups. The quality of the dresses was top-notch though. I still have those dresses. Now I have dresses that haven’t lasted a year, and shoes that didn’t even last a season. Customer service was phenomenal at the start, and in the last 2-3 years gone down the tubes. You didn’t add in the coupon code, and an hour passed? Too bad, reorder and return the previous order. Item just went on sale and you bought it a few days ago? Mmm, too bad again, reorder if you want to. Great way to buff your sales numbers. I’d stopped shopping with ModCloth a while ago because of how disgusted I became with your policies and over-priced, cheaply-made products, but this is the final nail in the coffin. You were a wonderful small startup with great values and customer service – I felt appreciated and connected. That has been gone for a long time, and this new development finally made me unsubscribe. Good-bye, ModCloth. It was fun while it lasted.

  122. AF 03/18/2017 at 10:57 am #

    Sorry to hear about this decision. I have purchased from ModCloth for a long time due to several reasons. One of them was its way to do business based on inclusion and what I thought it was a philosophy about respect for basic human rights. Joining to Walmart it is really disappointing considering the way Walmart has damaged the U. S. and other countries where its stores has open. Goodby ModCloth.

  123. Jana Francis 03/18/2017 at 11:04 am #

    I for one would like to personally congratulate you and am completely shocked at the comments. I understand all too well what it’s like to be Susan. To start something from nothing. The night upon night and year upon years of 18-hour work days. The never ending and sometimes debilitating pressure. The pressure on your time, your health, your family and your finances. The stress. Everything you created and built puts everything you have at financial risk. The stakes get higher and higher as time goes on and a big companies like Amazon or Facebook can make one algorithm change and make you irrelevant in a snap of a finger and close to losing everything. People do not understand the volatility not only in business, but in retail and even harder, ecommerce. Lots of fingers pointed at Walmart here but the reality is that Amazon has created an almost impossible ecommerce environment to compete in and puts your back against the wall. Especially for the “little guys” although ModCloth definitely is not little. If you don’t pick a side you’ll get shot in the middle while the big guys shoot cannons at each other. Although I am pontificating, I’d like some of the commenters to reconsider the fact that Walmart may have saved ModCloth and ensured it’s future. Susan I am happy for you and your company and you have not only survived in such an incredibly volatile business environment, but being able to join a huge family of businesses is something that is one in a million. Very few people on earth can accomplish that. Take a deep breath and know there are people that understand you, support you and are thrilled for you.

  124. René Tajoburg 03/18/2017 at 11:13 am #

    My congratulations to 15 years of ModCloth.

    For many years, I’ve been looking at your offers and I’m just thrilled. I would like to buy all the pieces. I especially like the Vintage Fashion. This fashion is still very beautiful. The new modest fabrics make wearing comfortable. I am always happy when I get mail from you. Here in Austria ModCloth is not so well known. Many older people, however, are inspired by vintage fashion and so do I.

    I wish you and your team many more successful years.

    Many greetings from Vienna – Austria (Europe)

  125. Rach 03/18/2017 at 11:34 am #

    I feel sad to echo so many others, but for the foreseeable future I also will not be shopping with Modcloth anymore. Financially, this partnering might make good sense, but to the “community” you speak of it just feels like a slap in the face.

  126. Amy 03/18/2017 at 12:16 pm #

    I’ve been a loyal ModCloth customer for years; your clothes make up at least half my closet and I spend hundreds of dollars a year on your site. I promote your brand on social media and have turned many friends onto ModCloth; they too became loyal customers. I’ve been proud to support this feminist company.

    That ended the moment you became part of Jet.com and Walmart. Those companies don’t match the values your company espouses, and they don’t match the values of your customers. I’m sorry that your company was going through hard times; I certainly understand needing access to more financial resources. But you’ve made this deal at the expense of everything that made ModCloth a company to be proud of. Even in hard times, there are always other choices. As an executive of a nonprofit organization, I speak from experience.

    I’ve made my last ModCloth purchase. I’m sad to leave, but Walmart and its business model of forced poverty and employee rights violations will never get a penny from me.

  127. Shelly 03/18/2017 at 12:18 pm #

    I’m so sad to hear this, based on the overwhelmingly negative responses, this was an incredibly poor business decision. If you paid attention to your clients and their core values it would have been obvious that this would not go over well. Sadly I think you’ve just commuted business suicide by being tempted into the easy option to get product out by joining the Walmart team. There’s no use in selling out for their resources if you just lost the bulk of your clientele. #RIP #goodbyeModCloth

  128. Kaylee Miller 03/18/2017 at 12:26 pm #

    Bye Modcloth! Its been real! Gonna miss you but this is it for me. Walmart.. you should be ashamed and disgusted by your greedy selves. Can anyone on this thread suggest a similar (more ethical) retailer that I can give my money to now that modcloth is no longer an option.

  129. Karyn 03/18/2017 at 1:01 pm #

    I’m so disappointed and disheartened to hear you are partnering with Walmart. I feel like you must’ve had no comprehension of who comprised your customer base. We are independent thinking, strong women. Judging by the hundreds of comments here, we have values that do not align with WalMart’s practices. I have never shopped at Walmart and as a result of this decision, I can no longer shop with ModCloth either.

  130. Don 03/18/2017 at 1:09 pm #

    I’m amazed but the number of negative posts here. Clearly Modcloth was struggling and needed better funding/investor support. There are numerous options including VC money, public markets, and even social investing platforms but not every company is successful at raising enough capital. In addition retail is very difficult these days as major companies like Macy’s, J.C. Penney and others struggle to survive. Not one of the posters here has any idea what this founder went through and perhaps Walmart was her last attempt to save the brand. Leave if you want. The ignorance of the criticism here is profoundly absurd.
    I wish everyone at Modcloth the best going forward and congratulate the founder on her tremendous success.

  131. Josie H. Pussycat 03/18/2017 at 1:26 pm #

    If you are in a fight with the Goliaths and you are scrambling for MORE, yes, go for the audience at Walmart. All those zeros must’ve mighty enticing. Too bad.

  132. Chris 03/18/2017 at 2:34 pm #

    I cannot believe many of the responses I am reading here.

    To me, many of you sound like a bunch of snobs and the type who wear tin hats or something. You believe everything you read in the media instead of finding out facts. Or take one or few stories and make your opinions about a company for life.

    Walmart is not the only company that has or being sued by employees. Nor has it or is one that has done some bad business during it’s time. Open your eyes and have an open mind and if it really bothers you so much, find out the truth.

    I do work for Walmart and never have I been treated differently because I am a woman. I have never seen any type of discrimination against a woman through this company. I am not saying it doesn’t happen nationally, as it sure does somewhere in all companies. It has with every company I have worked for and that is Internationally.

    The wage is in fact higher than most retail stores. It is one of the highest if not highest in my State for example. And the benefits are good when you become eligible. There is also bonus’s. Even for Part timers. It could be as much as 500 dollars in a quarter, some places even more. That never gets spoken about. Which other retailer gives that?
    All full time employees are offered the benefits, which is very good. The health insurance we have to pay each pay check is pretty low and affordable. Better than anything else I have come across as of yet.

    One thing I have noticed with Walmart is that I have seen there are many employees who have worked there for many years. 20 + years. Not come across any other retail store that has long term employees like that.

    If anyone is on Food Stamps, it is not because of Walmart wage. Whoever they work for, they would be eligible. Usually it is the Part timers, or those who are single parents tend to claim it. It is someone’s situation rather than the wage. Like I said, they earn more at Walmart where I am than any other retail store.
    Even a cart pusher or someone with no work experience starts at 9 dollars and hour minimum then to 10 after they do their training (can be more in some States due to higher min wage). My State min wage is 7.25. Walmart pay way more than min wage.

    There are many women in high management and who helps run the company from Head Office. You think they treat women differently? No they do not. Judith Mckenna the Chief Operating Officer is a great addition to the Walmart company and her input and changes she brought with her has been fantastic. There are many great women who work for this company and are happy to do so.

    Nothing is perfect in any company, I have my moan days, but that is normal where ever you work at. But I feel I need to speak up for the company because they always get the bad press and are a target for bad news. They are not differerent to anywhere else.

    But at least they are the only company who is competing against Amazon and trying to serve customers for their needs.
    Look at other retails chains that are closing down. Amazon are just getting bigger but it won’t stop Walmart.

    I for one am glad ModCloth are teaming up with Walmart. It is a good business sense and glad that the owners of this company have not let the ongoing prejudice against Walmart by some, ruin a great opportunity and to give a lot more customers nationally to buy your clothes.

    Thank you 🙂

    • Just2cents 03/18/2017 at 7:36 pm #

      Yeah Chris! Touche` I commend you for defending Walmart and speaking out. I agree, some of these posts sound like whining lil snobs!?

  133. Melissa J. 03/18/2017 at 3:11 pm #

    Modcloth has been one of my favorite websites for a long time. I would rather you go out of business than sell out all of the values that has built you customer base to one of the worst, most unethical corporations on the planet. Wal-Mart has a horrible track record of mistreatment of their employees, especially women, and their business model hurts the economy and increases dependence on welfare/charity by not paying their workers a living wage, despite being so profitable.

    I have refused to shop at Wal-Mart for about as long as Modcloth has existed (15 years) for all of these reasons. They are the antithesis of all the values Modcloth has purported to hold (empowering and inspiring women? really?).

    I hope you sleep well on your giant stacks of money. You won’t be receiving any more from me.

  134. Tatyana 03/18/2017 at 3:56 pm #

    Aw, man. I left my pitchfork and torch at work. How will I join the mob now? So embarrassed.

  135. David 03/18/2017 at 4:15 pm #

    So disappointing. My wife absolutely loved your dresses. They fit her better than any other she’s been able to find. Now, the hunt begins again.

  136. Lacey 03/18/2017 at 4:56 pm #

    This makes me so sad, as I’ve always loved your clothes and site. I was just about to buy my spring/summer wardrobe but will be looking for other places to do so now. I will not support Walmart and their anti-worker, anti-union, anti-American policies. Have always loved your clothes, but not more than the well-being of my fellow Americans.

  137. Rachael 03/18/2017 at 5:00 pm #

    What a sad turn of events. I actually feel duped. Years ago, I found a company that seemed to represent me and other women like me who were not represented AT ALL in fashion or retail. We were able to show our power by helping build this vision with our dollars. We’re now seen as a target market segment and the industry is paying attention – perhaps thanks to businesses like Modcloth, but also thanks to the power of our own dollars. You saw an untapped market and were smart to address it. But now you’ve sold off your customers to the very entities that ignored us, worse yet, encourage policies that keep us down. The lesson here, folks, is that the wolf was wearing sheep’s clothing and the label sewn in her jacket reads “Modcloth.” You sold us out, plain and simple.

  138. Still Love It 03/18/2017 at 5:35 pm #

    I love ModCloth! Over the past few years it’s become my go-to. I love the quirky options, coupled with the classic ones. As long as the products and the quality stay close to the same I’ll keep shopping here :).

    • Just2cents 03/18/2017 at 7:30 pm #

      Good for you “Still love it”! Be yourself, don’t follow the ill guided general public .some nasty gals out there! ??

  139. Naw 03/18/2017 at 6:38 pm #

    Disappointing doesn’t begin to cover it. Modcloth won’t be receiving any more of my money.

  140. business cat 03/18/2017 at 6:46 pm #

    Ahhh, death by VC overfunding. With the debt coming due, they probably did not have much choice but to sell to the highest bidder. $80M invested, $62M sale. Sold to Satan and investors don’t break even. Apparently some of the original crew and early investors have been left high and dry and had no say in this decision.

  141. Just2cents 03/18/2017 at 7:28 pm #

    Wow…there’s a lot of long winded women out there that need to say something negative!?? I wish you you lots of luck and good fortune. Walmart has been cut down by all of your followers, I disagree with all their slashing and bad statements, comments.

  142. Anna 03/18/2017 at 8:22 pm #

    I agree with the majority of comments here. I have been a big fan of ModCloth for many years and I wear one of your dresses on nearly every special occasion. I cannot support Wal-Mart and will no longer be purchasing anything from ModCloth.

  143. Diana H 03/18/2017 at 9:11 pm #

    Walmart’s employee track record is abysmal at best. They also have contributed to mass commercialism and pushing local and small businesses out of business. Not only that, much of their merchandise is produced overseas where workers are paid terrible wages. Goodbye, Modcloth.

  144. cuemusic 03/18/2017 at 11:03 pm #

    Ah my. I sympathize with your predicament, I have no right to criticize. I barely ever make moral choices when choosing where I shop. And you are my favorite store, online or otherwise.

    But I don’t shop at Walmart. It might sound stupid, but I haven’t shopped at Walmart since the traffic collision that almost killed Tracy Morgan, and did kill Tracy Morgan’s friend, and caused a miscarriage in its aftermath. The driver of the other truck was overworked. Unethically pushed over the limit. And, like most Walmart employees, grossly underpaid for it.

    I only was faced with this because it was such a high profile case. But it brought to attention things I didn’t pay attention to before, and now when I think of Walmart, I am sickened.

    I am sure it made financial sense. I don’t know if I can continue shopping with you, but I suppose I will have to see. I inadvertently support vicious companies all the time – it is quite possible that my personal boycott of Walmart is relatively arbitrary. I hope the logo never appears on your site. It isn’t your fault, really. You have achieved something wonderful, and I hope this enables you to continue to grow in the manner you wish. However, I also hope that any gain Walmart might make through you is negligible to their substantial bottom line.

    I don’t know what I’ll do. My apologies, but I might try to find a replacement. But I hope you don’t change. Walmart is a huge company, and at that level, most businesses are equally amoral. Maybe I’ll get over it. Bah.

    Anyhow. Thank you for what you’ve given us.

  145. A Peterson 03/18/2017 at 11:14 pm #

    I just made my last purchase to empty out my store credit. I am sorry to leave, but Walmart’s business practices are unethical and indefensible. I was a customer for your first 15 years; I will not be one in the future.

  146. Caroline 03/19/2017 at 12:16 am #

    I am so disappointed. Few companies have treated women as poorly as walmart has, and few companies have so consistently represented the homogenization of poorly made commodity clothing. I won’t be shopping here anymore.

  147. Noemi 03/19/2017 at 12:23 am #

    Well, I guess this is truly the nail in the coffin, after the past month of weirdness with the site and logo and all the crappy changes that have been going on. Modcloth had been my favorite place to shop for years; it truly felt like a little community, and it was so much fun even to just scroll around looking at people’s outfit photos getting inspiration and ideas. It’s extra heartbreaking to now see all these disappointed comments from fellow customers that echo my exact thoughts regarding Walmart’s disgusting and unethical practices and our affinity for Modcloth’s aesthetic and (previous) ethos, because that goes to show that we really WERE a little community of kindred, like-minded spirits. We were all drawn to Modcloth for very similar reasons, and while we were there we were all super friendly and supportive of one another; and apart from simply offering cute vintage clothes or size availability or what have you, there’s absolutely no other online “shopping experience” out there that even comes close to that kind of experience. And now, sadly, Modcloth has opted out of nowhere to betray all those ideals, and completely destroy that nice little niche we’d created for ourselves, that little drop of daily sunshine we all used to enjoy. I’ll miss you, Modcloth community. Angry and heartbroken about the direction this has gone.

  148. Hillary Tupper 03/19/2017 at 9:10 am #

    Buh-bye. I am not your customer anymore. Terribly disappointed. I never hope anyone to fail per se, but I sort of hope this does now…as a lesson that selling out to the big guy isn’t always the best way. ESPECIALLY to Walmart. Not all ‘big guys’ are evil, but Walmart…..Too bad. I had enjoyed the styles, vibe, and sizes.

  149. stasha 03/19/2017 at 10:47 am #

    I wish this was a spoof or joke or something. How incredibly disappointing. I will not support Modcloth any longer. Wal-Mart is run without ethics and I can’t get behind that.

  150. Sandra 03/19/2017 at 11:36 am #

    And you will no longer get my money. If you even did a small search on the Waltons you’d know how horrible they are to their employees. You know that their managers are taught to sign up their associates for Medicaid and other government benefits rather than pay them a living wage. So, can anyone in this thread give me some help? I’m a 1x to XL woman and I need professional clothing. ModCloth is no longer an option, obviously, so I need something new. Links would be great.

  151. maureen cassidy 03/19/2017 at 11:55 am #

    So disappointed! Goodbye Modcloth.

  152. Gina 03/19/2017 at 12:15 pm #

    So so very disappointing. ModCloth will now join Walmart on the “do not buy” list. Unsubscribing from your email list in 3…2..1

  153. KB 03/19/2017 at 12:27 pm #

    Well, shit shit shit. This is the worst news I’ve heard since Trump won the election. This may even be worse….

    • Michelle N 03/21/2017 at 9:40 pm #

      agreed!

  154. Kate 03/19/2017 at 12:36 pm #

    Ugh! Disgusting.

    So much for ever shopping with ModCloth again.

    Enjoy the dirty money, you won’t be getting anything from me. You just lost another long-time customer.

    I am so disappointed.

  155. Cat 03/19/2017 at 2:13 pm #

    This breaks my heart, but I will no longer be shopping at ModCloth.

    I loved your clothes, your culture, your spirit, but no more. I cannot and I will not support a company that mistreats its workers, damages the environment, and poisons the communities where it lives.

    I know the e-commerce environment is a difficult and ever-changing economic landscape to navigate (I work in the field), but to partner with Walmart? You have well and truly lost your way.

    If ModCloth ever finds its way back to being a socially conscious, environmentally friendly, and women-centric business, I will be first in line to make a purchase, even if it breaks the bank. Until then…

    Adieu.

  156. Rebecca 03/19/2017 at 3:55 pm #

    Well, i will never buy from Modcloth again. I’m deleting my accout with them and removing the app from my phone.

  157. Keni P. 03/19/2017 at 3:58 pm #

    I am very disappointed. I have bought products from your company for a few years now.
    Sadly, this move means I will not be shopping with you anymore. Over the decades that Walmart has been around, I have bought things at Walmart a total of 4 times–simply because I had no option in the small town in which we live.
    It was great buying your products, Modcloth, but I will be using my credit up with you and not returning.

  158. kate 03/19/2017 at 8:55 pm #

    really walmart?? why not target that seems like a much better choice.

    • nunyabidness 03/22/2017 at 9:25 pm #

      ^are you being serious? hahahahahaha

  159. Melissa M. 03/19/2017 at 9:34 pm #

    I have never stepped foot in a Walmart and never will. Sorry you couldn’t have found a better way to expand your customer base. I know I will never be one of your customers now that you are affiliated with Walmart.

  160. K 03/19/2017 at 10:19 pm #

    I am so very disappointed to hear this. I was a faithful customer for nearly ten years. Almost my entire wardrobe is from Modcloth. Things have been going downhill for the last year or so, but I never imagined that you would stoop so low as to merge with Walmart–and for what? To open physical stores? All I hear is “greed, greed, greed.”

    Walmart has decimated many towns’ local economies, and being a small-ish town girl myself, I could never feed into that monster. I am so sad to say that I’ll be using what’s left of my gift certificate I got for my birthday, and never coming back to this website again. I don’t even know where to start looking for a replacement store, but I refuse to give the Walton family even more money. I understand that business is business, but this news is such a slap in the face to what this website has been about since day one. Way to alienate the majority of your customer base.

  161. Jane Marie 03/19/2017 at 11:43 pm #

    ModCloth actually is not different from Walmart and hasn’t been for a long time. Read the Glassdoor reviews by former employees. Rampant sexism and favoritism in the workplace. A CEO who does not like plus sized women and has said they are not “aspirational”. Wages well below industry standard. Zero job security. Products that are cheaply made in China. An overall lack of ethics. This is a corporation that sold out long ago – it’s only now obvious to you.

  162. Shana 03/20/2017 at 12:46 am #

    I’ve been a loyal ModCloth customer for years; a significant portion of my wardrobe is from this website. If Susan thought selling out her much-adored indie retailer was a good business decision, she’s not the wise visionary we thought she was. Killing everything that made ModCloth great is the worst decision they could have made. This will quickly result in the death of ModCloth, and it’s sad because it didn’t have to be like that.

  163. Jess 03/20/2017 at 6:19 am #

    you really felt a way-mart owned company was the best fit dor Modcloth? You never knew your customer base, apparently. Best wishes. You won’t be getting any more of my money.

  164. Brittany 03/20/2017 at 9:57 am #

    ModCloth has been my favorite store for years, and this news is absolutely devastating. Walmart is the opposite of what ModCloth has always stood for. I cannot support such a horrible company. And I’m so disappointed that ModCloth either has no idea who their market is or doesn’t care. And clearly, it doesn’t care about its employees or women’s right.

    Goodbye, ModCloth. It’s been wonderful. I’m heartbroken you’ve decided to end it this way.

  165. Jennifer Nini 03/20/2017 at 10:29 am #

    I am so very disappointed to learn about this. Being an Australian, I’ve never shopped at Walmart, but as an ‘ethical’ style blogger, I am aware of the company’s MANY misdemeanours and unethical business practices. Reading these comments, my guess is Walmart is going to have a hard time winning over the existing customer base and they may have made a terrible investment.

    Jennifer Nini
    Founder & Editor
    http://www.ecowarriorprincess.net

  166. Optimistic sceptic 03/20/2017 at 10:50 am #

    I’m sorry you couldn’t compete against Amazon as a stand-alone company. In this e-commerce ecosystem, there are Amazon and Walmart. It’s not fair and it is as monopolistic as US Steel and Ma Bell. But we, as consumers, demand high quality and low prices. And we want free shipping. I did a quick, unscientific search of both Amazon and Walmart number of employees. Amazon has 341,000 globally and Walmart employs 1.5 million in the US. Amazon has a horrendous track record of sub-sub-sub contracting to companies that literally abuse employees along the supply chain, yet escaping the negative press because the staff are contractors. Walmart often relies on part time labor but the employees are at least employees of Walmart. That’s got to be a reason for some of the vitriol here. Amazon gets away with unfair labor practices because of shady business arrangements. Don’t get me wrong: both companies are bad. Our economy is unsustainable. But we, as consumers, are going to keep seeking out the best deals and the fastest free shipping. Companies like ModCloth are going to go down in flames because of the big guys. I’m happy that the 300+ ModCloth employees are going to keep their jobs and that the senior leadership team is staying in place. To everyone who is hurt and upset: so am I. But what choice did ModCloth’s team have when they considered the families hurt by layoffs? If you were in charge, wouldn’t you do your best to protect your family? This is NO DIFFERENT than Amazon buying Zappos. Except Amazon isn’t tarnished. It should be. I’m gonna sit back and see how this change affects the brand. I wish everyone the best and hope the brand maintains its independence. Furthermore, I hope Walmart allows ModCloth to reassure all of us that the brand will be able to operate with the same core values that made us love them. A girl can dream, right?

  167. AnnaLisa 03/20/2017 at 11:07 am #

    Sadly, I cannot support this business venture. The notion of making positive change from the inside when the dysfunctional system you intend to change is a mega-retailer is admirable, but lip service.

    I will not support Walmart in any way, and sadly, that means I can no longer support ModCloth. If you do end up making some major positive ethical changes to the super-store, then we will hear, and we’ll be back. Good luck, sorry to see you go that way.

  168. Elizabeth Candido 03/20/2017 at 11:19 am #

    I’m so deeply disappointed. I’ve always thought of Modcloth as a feminist alternative for well made, interesting clothes. The fact that you’ve sold it to a retailer that is historically bad to women is a tremendous let down. Walmart chiefly employs women, under pays women, and under promotes women. In a time when you could have used your power for the uplift of vulnerable people, you chose accommodation to patriarchal structures for the sake of money. To say the least, the my last week’s order will be my last with Modcloth.

  169. Nicole 03/20/2017 at 11:27 am #

    I too will be burning through my credit, and never shopping with you again. This was a grave mistake, don’t feed the mega corporations. Shame on you guys I have a wardrobe full of your stuff I’ll find another retailer.

  170. Carli Stevenson 03/20/2017 at 12:01 pm #

    I have been a modcloth customer for 4 years, since I first heard of your website. I am very sad that it will not make it to five years. I loved patronizing an independent company that had cute clothes and great plus sizes. I thought you were one of the good guys. I understand needing a partner with more resources but Walmart is the absolute worst, for all the reasons other customers listed. I am disappointed but for my partner and me, this is goodbye.

  171. Stacy Smith 03/20/2017 at 1:33 pm #

    I’m utterly horrified by this announcement and partnership. I refuse to shop at Walmart based on my personal principles. I have been a loyal Modcloth lover for over 7 years. It’s as if my best friend just got killed by my worst enemy. I’m having a really hard time swallowing this announcement. So long Modcloth…it’s been great and I love your clothes, but my morals and ethics come before fashion.

  172. Michael Craven 03/20/2017 at 1:39 pm #

    For a long time, Modcloth has been the site that I go to for stuff for my wife. Today she asked me to never buy anything from here again. Good luck. I very much doubt this will be looked back on as a good decision.

  173. Alexi 03/20/2017 at 2:01 pm #

    I’m very sorry you chose to join “the Walmart family,” a family who cares more about their bottom line than human rights. You may gain some new customers, but I’m afraid you’re losing your loyal fan base in the process – myself included. I refuse to shop at Walmart.

  174. MLS 03/20/2017 at 3:14 pm #

    Facts of any story have long since left the building. Nothing stated negatively about Walmart is true. Zip. Correct in saying Walmart does not have union labor at the table. Only factual statement made.
    How fortunate that all comments of a colorful nature maybe typed & sent. What a country!
    Check where items are made folks. If you bought it from a mass retailer – it’s made somewhere in the world. Overseas. In China. India. Mexico. You get the point. (Maybe).
    If you want actual facts on all that Walmart has done & continues to do for Associates-
    http://corporate.walmart.com/newsroom/company-facts
    Related to retail – Walmart has top wages / insurance coverage / stock purchase / advancement opportunities around the globe – and more. No one is forced to shop or work at Walmart. It’s a choice. Again, amazing country.
    For full disclosure- I work for Walmart. Feel free to dislike – but don’t misrepresent the facts.

  175. Anh 03/20/2017 at 4:44 pm #

    Wow, I’m shocked that this is where you’ve decided to go with your company. Unfollow, unsubscribe, you’ve lost another customer.

  176. Gerlow 03/20/2017 at 5:46 pm #

    I loved Modcloth enough to buy my wedding dress from you. Now I will be boycotting, as I have boycotted Walmart since I had my own money and could make my own purchasing decisions. This is a shameful decision and I hope that the voices of once loyal customers convince you that is so. Please do not represent yourself as a brand that cares for women anymore– you’ve proven that not to be the case, and doing so going forward would just be a deceitful marketing strategy.

  177. Christina 03/20/2017 at 7:09 pm #

    I just want to add another comment to this chorus of shocked, disappointed, and angry former customers. I’ve spent thousands of dollars on clothing and accessories from ModCloth over the past several years. You were always my #1 go-to. I don’t shop at Wal-Mart, not only because of their egregious policies on labor rights, human rights, women’s rights etc… but also because their clothes are of awful, cheap quality. They look tacky and as someone who cares about fashion/style etc.. I have no interest in wearing something that came from Wal-Mart, even if it’s Wal-Mart under a different name. You’ve lost me as a customer, and you’ve also lost any potential customers I’ve evangelized to about how great your stuff is. Glad the founder and CEO are able to line their pockets with what I’m sure is a ton of money, but I hope they know it came at the cost of your integrity. For all of ModCloth’s self-branding as a company concerned with equality, justice, etc.. this seems incredibly hypocritical. I suppose it was all just marketing. I shouldn’t be surprised. I’ll be taking my money and support elsewhere from here on out.

  178. Chelimph 03/20/2017 at 7:51 pm #

    This makes me so sad. Most of the clothes in my closet are from Modcloth but I will not be shopping there any longer. I will not give Walmart any of my money.

    How could you do this to your customers?

  179. Sallie Wood 03/20/2017 at 8:44 pm #

    Walmart was your best option? Seriously? I hope the money is worth it. You just ruined your brand.

  180. PasserBy 03/21/2017 at 1:33 am #

    Commenters suggesting that Modcloth should have sold to a more likable corporation or continued on their own, probably haven’t read the details of the deal.

    Here they are:
    “As we noted in our earlier reporting, more than one source very close to the deal told us that it’s no more than between $50 million and $75 million, and Walmart’s “ballpark” figure appears to confirm this. This is not a great outcome for the startup, which had raised $78 million from investors” (a quote from https://techcrunch.com/2017/03/17/confirmed-walmart-jet-modcloth/)

    Likely, their two real options were to go out of business leaving all their employees without pay and all customers without products they like, or take the money and keep doing what they were doing. It doesn’t seem like Walmart is going to make a fortune out of Modcloth, they are subsidizing this business now and probably will be subsidizing for a very long time. Think of it as Wal-mart giving some of it’s blood money for a good cause.

  181. Rebecca Ennen 03/21/2017 at 11:06 am #

    Adding my voice to the chorus of disappointment. I will no longer shop with ModCloth as I can’t imagine giving money to a company that has eagerly employed child labor overseas, discriminated against female employees, resisted any and all efforts to raise wages or benefits for struggling workers, encouraged their employees to go on public assistance, had fundraisers and food drives IN THEIR STORES for those impoverished employees, gutted the small towns of America by destroying their main streets, and spends lavishly to buy politicians who will enable their bad behavior.

    These are all well documented: https://www.youtube.com/watch?v=RXmnBbUjsPs

    It’s incompatible with my values to give them a single dollar. And I am deeply disappointed that ModCloth would go this route. For the record I am happy to pay more for a quality product made by people who are decently paid. And I also do not shop at Amazon because of their labor practices.

  182. DoneWithModCloth 03/21/2017 at 1:16 pm #

    In its mission statement, Modcloth defines itself as dedicated to “creat[ing] lasting connections through integrity, empathy, and uncommon care.” But in its decision to partner with Wal-mart — a company that boasts a history of disregarding all three of these concerns and of mistreating its employees — Modcloth has acted to sever, rather than “create,” those kinds of lasting connections.

    I don’t have to provide a roundup of links and evidence: they are easy enough to find given .3 seconds of cursory Googling. But I’m extremely disappointed in Modcloth’s decision to partner with a divisive, anti-woman, anti-worker, anti-union, and historically greedy company. What’s more, I think that Modcloth’s decision to do so sheds light on the inherent shallowness of “indie” culture and “indie” style: selling sweatshirts with the word “feminist” printed across the chest, apparently, does not preclude partnerships with a company that has become famous for taking advantage of women. But it SHOULD, and Modcloth and its founders ought to be standing up for its consumer base (women!) rather than selling out to a company that makes its profits via the exploitation of female employees. The moniker “indie” once referred not just to a style or set of aesthetic choices but to a larger strain of independent thinking, creative production, and responsible consumerism. But what the Modcloth – Wal-mart merger proves is that such revolutionary thinking has been watered down for the sake of pure profit.

    I’ve been a loyal Modcloth customer for almost a decade. The company started, after all, in my home town, Pittsburgh; I had friends who used to work for them as writers, models, and web designers; and I felt proud, some ten years ago, to be supporting a homegrown, locally based company that appeared committed to “indie” ethics. Back then, Modcloth looked like the antithesis of companies like Wal-mart, a company I have spent multiple decades boycotting and protesting.

    What Modcloth’s merger ultimately reveals is not greed (though greed may certainly be a motivating factor here) but a deep and frankly disconcerting misunderstanding of its consumer base. The “indie”-identified women — the ones who went out in the streets wearing necklaces and sweatshirts that said “feminist”; the tattooed, dyed-hair, vegetarian types who appreciated Modcloth’s labeling of shoes as “vegan leather” (even if “vegan leather” was just a nicer way of saying “cheap plastic made in China”); the plus-sized, unconventionally beautiful, unconventionally strong, defiant, glorious, women who had been ridiculed by corporate America for generations and duped into buying its ill-fitting, cheap, substandard, and offensively inappropriate products — MADE MODCLOTH. But its now clear that Modcloth does not, in fact, care about these women at all. The Wal-mart merger makes it clear that ethics and care cannot hold a candle to corporate ascendancy and greed. If Modcloth cared about these women — if it cared about the employees that it reports having had to fire at various points in time due to financial constraints (was that move from Pittsburgh, aka some of the cheapest urban real estate in the country, to San Francisco, aka the most expensive urban real estate in the country, costing you too much, Modcloth?) — it wouldn’t have gone and partnered with a company that has a history of shortchanging its employees and, yes, firing them without cause: http://www.nwahomepage.com/news/shareholders/protesters-find-fault-with-walmart-during-shareholders-week

    I am deleting my Mod-mart account. I don’t need them. But they need people like us.

  183. Kelly 03/21/2017 at 3:09 pm #

    I have brought so many family and friends to ModCloth as a place that FINALLY understands women’s clothing and treats all women, no matter their shape, like they are worthy of fashion.

    Then I heard the news about the sale to Wal-Mart. Their reputation and business model is absolutely at conflict with what ModCloth was. I am disappointed in this decision to turn your back both your customers and your employees.

    I have closed my account. I will be shopping with you no more.

  184. JC 03/21/2017 at 4:37 pm #

    NO! In a day in age where delivery, from any where in the world, comes to you in 2-4 days the argument “Now the products will get to women they normally wouldn’t get to” is just ridiculous. This makes me sad. My wife loves this store and we cannot, in good conscience, continue shopping here.

  185. Sarah 03/21/2017 at 4:42 pm #

    Wow. Customer since 2007, the early days.
    Customer until today, see ya. I will no longer support your company. I’ll give my money to the real underdogs.
    #moneytalks

  186. Emily 03/21/2017 at 9:17 pm #

    I’m kind of shocked the main reason you give for selling to Wal Mart of all places is more brick and mortar stores…who cares about those anymore? Aren’t brick and mortar stores on the decline? Why would expanding in this area be a profitable venture? It’s not a profitable venture for large department stores like Macy’s…why would a vintage inspired indie darling online store have a great demand for brick and mortar? I don’t care if there’s a modcloth store near me, your pop up in Pittsburgh barely had anything in it and absolutely nothing in my size anyway. Your online store has so much inventory and most things in my size, with free shipping and free returns. I can’t believe you would sell to Wal Mart just to expand your mall presence in 2017…that sounds silly to me.

  187. Michelle 03/21/2017 at 9:33 pm #

    No longer shopping with Modcloth-Disgraceful….

  188. Michelle N 03/21/2017 at 9:36 pm #

    No longer shopping with Modcloth…Sad Day…

  189. Kathleen Brown 03/21/2017 at 10:33 pm #

    As a clothiere and costume designer of over 30 years, I am deeply saddened by this news. I just recently discovered your wonderful site, which is rich in cool retro clothing, especially for Plus sizes…but now it goes to WalMart production values? How can you see this as a “better” choice? The clothing production might increase, but it will be at the expense of quality…as well as those working in other countries for less than a living wage. SO DISAPPOINTED!

  190. Carrie Brownell 03/22/2017 at 12:17 am #

    I read the announcement last week and couldn’t believe it! Modcloth is joining with Wal-Mart? I have to echo comments of others who have said that it has been so nice ordering from a smaller company with a unique style. I never fail to receive compliments on my Modcloth dresses and blouses. i’ve just absolutely loved Modcloth (and have spent a pretty penny). I don’t really relish the idea of purchasing clothes through Wal-Mart. Modcloth is synonymous with the word “quality” and Wal-Mart most definitely is not.

    I, too, was disappointed.

  191. ZP 03/22/2017 at 7:50 am #

    Look at all you snowflakes

  192. Kate Watabayashi 03/22/2017 at 8:42 am #

    So disappointed in this decision. One less place to shop for clothes…I’m done with Modcloth.

  193. Suzanne 03/22/2017 at 10:52 am #

    Very disappointed! I loved shopping Modcloth clothes for my daughters. Hard to believe you will be connected with Walmart!

  194. Megan 03/22/2017 at 11:13 am #

    This is unfortunate news. I hope that all of your employees fare better than the employees of Walmart. Thanks for all the good times Modcloth, may this merger be everything that you hoped it would be.
    Your vision was brilliant, I hope there were good motives behind this decision and I hope you all fare well. Peace to you all.

    I really wish I didn’t have a credit with Modcloth. 🙁

  195. Audry Wolters 03/22/2017 at 11:51 am #

    Bad choice. You’ve lost one more customer.

    And I loooooved your stuff. I’m not sure how to replace you.

    I’m telling my friend and I know she’ll be done with you too.

  196. Jamie 03/22/2017 at 2:21 pm #

    Deleted my account, unsubscribed, and boycotting. I do not and will not spend money going to Walmart. What a disappointing change.

  197. Jennifer K. 03/22/2017 at 3:41 pm #

    Wow.
    No bueno.
    Walmart has never, will never, never ever get a dime from me. They are a vile, misogynistic, anti-human company.
    So now, Modcloth won’t either.

  198. Catherine 03/22/2017 at 4:37 pm #

    Could you be more self-congratulatory? This whole letter makes me feel gross.

    The decision to sell to Wal-mart flies in the face of everything I loved about shopping at and ordering from Modcloth. I get it. This decision was clearly driven by dollar signs. Fine. Get paid, girl. But don’t pretend like this choice is about anything more than making money and please don’t insult the intelligence of the customer base you proclaim to love by suggesting that we should be anything other than appalled. Really? You didn’t have ANY other option for growing your business? Really?!

    On the bright side, I guess I’ll go back to supporting small businesses and brands that have ethical standards.

  199. JW 03/22/2017 at 5:34 pm #

    I cannot in good conscience shop ModCloth anymore. I’m so disappointed in this decision.

  200. Dolly 03/22/2017 at 9:19 pm #

    Well, farewell Modcloth.

    Money speaks volumes.

    But mine won’t be going to you, or Walmart.

  201. Gretchen 03/22/2017 at 10:45 pm #

    I am so disappointed to hear Modcloth has been sold to Walmart. I really loved the dresses Modcloth made but I will no longer be buying from this company.

  202. KL 03/23/2017 at 12:56 am #

    It just goes to show that if you support a small business that’s founded and run by people who truly care about the products and the people who buy them, and who offer something fresh and different that fills a very important and often ignored niche in the market, you can help that business to become popular enough to be bulldozed or bought out by the same corporate giants who have gobbled up every other good thing and replaced it with crap from China.

    But Walmart is all people can afford! Sure, because Walmart and companies like it are impossible to compete with and instead of running their own small businesses that make a moderate living and keep money circulating in the local economy, people have little choice but to work for massive conglomerates that crush small businesses and pay employees so little that they have to go on public assistance and can only afford to shop at massive conglomerates that keep prices low by screwing employees and suppliers and demanding an ever cheaper product made in ever more unsafe conditions to sell to a demoralized populace. And all the money spent at Walmart leaves the local economy and never comes back, except in trickles.

    So now we get to watch Walmart profit off the exploitation of a company name and reputation that have been lovingly and painstakingly built, while they slowly destroy both. Capitalism is great!

  203. Amanda 03/23/2017 at 9:22 am #

    I’ve been a doe hard ModCloth fan and buyer for 10 years. I lived and died by your brand. No more… To lay in bed with one of the worst companies morally is too much. They we they run their business is complete opposite of all the ideals and values that you listed above. You could’ve sought other avenues. If you had gone to target, it would’ve said yeah that’s really awesome! But now I feel embarrassed to even own anything from ModCloth. Considered my account, my support and my wallet closed for business forever. Good luck with the greed and power you are truly seeking

  204. Sara Lindberg 03/23/2017 at 10:25 am #

    Modcloth has been a favorite of mine for years. One of the things I loved best about it was your mission and message. To ally yourself with a retailer who has such an abominable reputation in its treatment of women – your clientele – makes little sense to me. For what its worth, I have little to no interest in brick and mortar stores for clothing. What I value is great selection, great quality, great customer service and a great company. I refuse to shop at Walmart, or any store connected with Walmart because it offers NONE of these. You have lost another devoted customer.

  205. Jules 03/23/2017 at 3:58 pm #

    Amanda, I could not have put it better myself. I have over 70 ModCloth dresses/items hanging in my closets. I will miss shopping at ModCloth.

  206. cat 03/23/2017 at 5:57 pm #

    it looks like nobody wins in this situation, except maybe Jet / WalMart, and maybe the CEO, who seems to be a slime bucket. Not the founders, not the early investors, not the VCs, not the customers, not the employees.

    A cautionary tale about using debt as growth equity — this was ModCloth’s problem, and what forced the sale.
    http://avc.com/2017/03/using-debt-like-growth-equity/

    When you take other people’s money, you will be forced to pursue growth strategies beyond what a niche market could be expected to support.

  207. Nina 03/23/2017 at 7:15 pm #

    I cannot believe this. What a waste. You have lost another customer. Goodbye, Modcloth.

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