ModAcademy Rocks!

Last weekend we invited Bay Area college students and recent grads to our San Francisco office to learn more about working in the fashion business during our first ever ModAcademy Fashion Workshop. We wanted to share some of the highlights on our blog, including some of the fab outfits we spotted. Topics ranged from drafting the perfect cover letter and resume to emerging social media.

The day began with ModCloth co-founder and Chief Creative Officer Susan sharing the story of how ModCloth got its start. We even got to see adorable snapshots of baby Susan playing dress up in her grandma’s clothes!

Winston helped Susan with her presentation by being cute.

Our Social Media Specialist, Ashley, led a panel on emerging social media. She was joined by Angela Tafoya of Refinery29, our Editorial Specialist Erin, and Eugenia Chien of Polyvore.

We invited local designers to talk about how they started their own fashion lines. Jena, ModCloth’s Head of Private Label, moderated the discussion with Jocelyn Nguyen of Nous Savons, Paulina Berczynski of FluffyCo, and Deirdre Nagayama and Stacy Rodgers of Curator.

The event benefited About-Face, a local nonprofit that aims to educate young women and girls about how media can impact body image. Kjerstin Gruys walked us through a workshop that gave us the tools to be cognizant of the way media can affect self esteem.

We rounded out the day with a panel focused on getting your foot in the fashion door. Mini, our Graphic Design Manager, facilitated a conversation with Jennie Lodge of Threadflip and the blog Going West, Maria Morales of Poshmark, and Lorraine Sanders, the SF-based journalist and founder of SF Indie Fashion.

But the day wouldn’t have been complete without some swoon-worthy ensembles. Check out the pics we nabbed during the day!

Well, that’s a wrap! If we took ModAcademy on the road, where would you like to see it next?

About Turi

When Turi isn’t blogging, you can find her nose behind a book. But reading isn’t her only pastime. She loves running (cue jogging stroller), taste-testing pizza and burgers, and working on the next great American novel. Her latest homage to all things literary? Her son is named after writer Dashiell Hammett. How apropos.

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  1. Sunita 08/03/2012 at 9:05 am #

    I so wish I was qualified to have gone. It looks like it was fun and informative.

  2. Sarah 08/03/2012 at 9:23 am #

    I love Susan’s hair color! And everyone looks so adorable 🙂

    xoxo Sarah

  3. Dorien 08/03/2012 at 9:40 am #

    Why does everyone look so stunning? And Susan has like the best helper ever…

  4. Lindsey 08/03/2012 at 11:05 am #

    I would have loved to have done something like that in high school! What an awesome idea, and great outfits too!

    Et tu, tutu?

  5. Rebecca S. 08/03/2012 at 4:05 pm #

    Mod Academy sounds like a wonderful idea, I bet everyone who attended loved it. Personally, I think you guys should stop in Chicago next 🙂

  6. Marsha 08/04/2012 at 6:24 am #

    uhhhhhhhh how about PITTSBURGH?!

  7. mikala 08/05/2012 at 6:46 am #

    What dress is Susan wearing again in that first shot? Is it still available?

  8. Christina 08/05/2012 at 7:38 am #

    Pittsburgh please!

  9. Sarah 08/06/2012 at 5:47 pm #

    oooh bring it to New York City! I would definitely attend.

    • francisca 08/09/2012 at 1:44 pm #

      Sarah, in New York City is the Fashion Portfolio Academy which focuses on creating a strong fashion portfolio, online classes are available too!

  10. Alissa 08/06/2012 at 5:50 pm #

    Come back to your roots! EAST!! I know you have operations in Cali but PA needs you!!

  11. Erin 08/06/2012 at 6:00 pm #

    I agree with Rebecca S. Chicago should definitley be on the list for places for ModAcademy to take place!

  12. Emily 08/06/2012 at 6:04 pm #

    Vancouver, please. :]

  13. Fareeha 08/06/2012 at 6:10 pm #

    Washington, DC!!!

  14. Aly 08/06/2012 at 6:15 pm #

    Sounds like a great day, I’m sure modacademy would be a huge hit in New Orleans!

  15. Loui 08/06/2012 at 6:57 pm #

    Do you have to be a college grad? :(. PITTSBURG :)!!!

  16. Andrea 08/06/2012 at 7:27 pm #

    Please come to Seattle, WA!

  17. Skyler Safford 08/06/2012 at 7:32 pm #

    Wow, I would’ve given my right pinky to attend this! How bout Los Angeles next time? All of the topics sound spot on… filling in the holes that school seems to leave out.


  18. cassie dulworth 08/06/2012 at 7:51 pm #

    This sounds like an amazing opportunity. I would definitely go if this came to Ohio!

  19. Kristen 08/06/2012 at 8:12 pm #

    What if you did a web series? Where people sent in questions and you decided which ones to answer. Otherwise I vote for Detroit as the next stop.

  20. natalie 08/06/2012 at 10:41 pm #

    Where is Susan’s dress from?! I love it.

  21. Quincy 08/07/2012 at 7:27 am #

    sounds like an amazing day! wish i could have been there!

  22. Kristen 08/07/2012 at 1:29 pm #

    Erie/Pittsburgh area! Mercyhurst University fashion dept would love this!

  23. Kayla 08/07/2012 at 9:40 pm #

    Ohio! This would be amazing! I would love to attend!

  24. Jamie 08/11/2012 at 11:06 am #

    I know Canada is super-unlikely, but how about Toronto!

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