Last weekend we invited Bay Area college students and recent grads to our San Francisco office to learn more about working in the fashion business during our first ever ModAcademy Fashion Workshop. We wanted to share some of the highlights on our blog, including some of the fab outfits we spotted. Topics ranged from drafting the perfect cover letter and resume to emerging social media.
The day began with ModCloth co-founder and Chief Creative Officer Susan sharing the story of how ModCloth got its start. We even got to see adorable snapshots of baby Susan playing dress up in her grandma’s clothes!
Winston helped Susan with her presentation by being cute.
Our Social Media Specialist, Ashley, led a panel on emerging social media. She was joined by Angela Tafoya of Refinery29, our Editorial Specialist Erin, and Eugenia Chien of Polyvore.
We invited local designers to talk about how they started their own fashion lines. Jena, ModCloth’s Head of Private Label, moderated the discussion with Jocelyn Nguyen of Nous Savons, Paulina Berczynski of FluffyCo, and Deirdre Nagayama and Stacy Rodgers of Curator.
The event benefited About-Face, a local nonprofit that aims to educate young women and girls about how media can impact body image. Kjerstin Gruys walked us through a workshop that gave us the tools to be cognizant of the way media can affect self esteem.
We rounded out the day with a panel focused on getting your foot in the fashion door. Mini, our Graphic Design Manager, facilitated a conversation with Jennie Lodge of Threadflip and the blog Going West, Maria Morales of Poshmark, and Lorraine Sanders, the SF-based journalist and founder of SF Indie Fashion.
But the day wouldn’t have been complete without some swoon-worthy ensembles. Check out the pics we nabbed during the day!
Well, that’s a wrap! If we took ModAcademy on the road, where would you like to see it next?
I so wish I was qualified to have gone. It looks like it was fun and informative.
I love Susan’s hair color! And everyone looks so adorable 🙂
xoxo Sarah
theantiquepearl.blogspot.com
Why does everyone look so stunning? And Susan has like the best helper ever…
I would have loved to have done something like that in high school! What an awesome idea, and great outfits too!
-Lindsey
Et tu, tutu?
Mod Academy sounds like a wonderful idea, I bet everyone who attended loved it. Personally, I think you guys should stop in Chicago next 🙂
uhhhhhhhh how about PITTSBURGH?!
What dress is Susan wearing again in that first shot? Is it still available?
Pittsburgh please!
oooh bring it to New York City! I would definitely attend.
Sarah, in New York City is the Fashion Portfolio Academy which focuses on creating a strong fashion portfolio, online classes are available too! fashionportfolioaademy.com
Come back to your roots! EAST!! I know you have operations in Cali but PA needs you!!
I agree with Rebecca S. Chicago should definitley be on the list for places for ModAcademy to take place!
Vancouver, please. :]
Washington, DC!!!
Sounds like a great day, I’m sure modacademy would be a huge hit in New Orleans!
Do you have to be a college grad? :(. PITTSBURG :)!!!
Please come to Seattle, WA!
Wow, I would’ve given my right pinky to attend this! How bout Los Angeles next time? All of the topics sound spot on… filling in the holes that school seems to leave out.
Skyler
thevelvetveil.blogspot.com
the-velvet-veil.tumblr.com
This sounds like an amazing opportunity. I would definitely go if this came to Ohio!
xoxo
Cassie
What if you did a web series? Where people sent in questions and you decided which ones to answer. Otherwise I vote for Detroit as the next stop.
Where is Susan’s dress from?! I love it.
sounds like an amazing day! wish i could have been there!
Erie/Pittsburgh area! Mercyhurst University fashion dept would love this!
Ohio! This would be amazing! I would love to attend!
I know Canada is super-unlikely, but how about Toronto!